“SME โตไกลไปด้วยกัน”

We run our business while keeping in mind the importance of society and community. CP All is always ready to support Small and Medium-sized Enterprises (SMEs), farmer groups, and small entrepreneurs, to help improve their community products to the national market, and to give them opportunities to grow steadily and sustainably.

For the year 2023, we are still committed to running our business under the resolution of Giving and Sharing.’  CP All continues to support and promote SMEs through the Strategy of 3 Offerings: 1. An offering of distribution channels, 2. An offering of knowledge, and 3. An offering of connection and networks. For this purpose, the Company establishes the 7-Eleven Center, with the goal of providing SMEs with a platform of opportunities, in order for SMEs to grow strong and further, together.

The Strategy of 3 Offerings 

An offering of connection and networks

The Company creates cooperation between entrepreneurs and government agencies, private organizations, or other organizations, in order to increase the entrepreneurs’ capability to access the source of raw materials, funding, innovations, and technologies necessary for them to improve their competitiveness.

The opportunity to become our partner and access a distribution channel that covers the entire country

For SMEs, whose products are consistently of high quality and standards, as well as very popular among consumers, CP All supports and promotes them by giving them the opportunity to access our distribution channel that delivers their products directly to consumers around the country through 7-Eleven Stores and 24 Shopping Co., Ltd. With our help, many SMEs grew further and spread their wings to the ASEAN and global markets. At present, CP All distributes over 20,000 products from SMEs and supports over 50,000 families of farmers, allowing them to have a stable income.

Real voices from real SMEs

Buay Rusameekae

Products further developed from local products

“If we don’t try, we won’t know when the opportunity will arise. Don’t look down on small things. The things that we look down on as worthless may someday repay us in some ways.”

Sansu Konjac Jelly

Healthy products and very popular snacks at 7-Eleven

“The important thing about 7-Eleven is that they are a good business partner.”

Khun Chai Chili Paste

Small-sized products further developed from local products

 “What we have to think about are: how can we differentiate ourselves from our competitors? How to further improve our products? These are very challenging questions that we should always keep in mind.”

At present, we distribute the products nationwide through various distribution channels

We continually help small businesses grow into large businesses while encouraging and inspiring other SMEs to continually develop new products and services of high quality.

AT CP All, we prioritize the selection of standardized products, as well as.

Reasonable prices

Continuity of production


Application of innovation and technology that meets consumers’ needs

SME News

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