Impact Measurement and Valuation

Management Approach

Overview of CPALL’s Impact Valuation Methodology

What is the business case for impact valuation

Consider each externality and identify material impacts. Conduct an assessment of:
– The impacts of each program
– The organizational focus
– Geographical and time boundaries

Identify a set of indecators to measure the inputs, outputs and expected impacts

Work plan includes the logistices for collecting data, and specific valuation techniques to be used

Data collected on the indicators agreed in previous steps. This will include primary and secondary data

Measure and value the main impacts. This might include a combination of qualitative, quantitative and monetary valuation

What are the key messages for internal and external audiences

How to integrate impact valuation into business decisions

Golden Banana Project

Ongoing Project to Promote Golden (Hom Thong) Banana Farmers. The project focuses on supporting products from farmers and small entrepreneurs, starting from making teaching materials to train farmers, and promoting plantations to be in accordance with the standards. The products should be able to be traced back to their plantation/production origin. The project also promotes knowledge of packaging and storage, increases distribution channels, both online and offline through 7-Eleven stores and 7Delivery.

The Golden Banana Project generates more income for farmers and small entrepreneurs and more employment in the community. Currently, the project covers over 22,404 rais of agricultural land in 22 provinces. Meanwhile, the impact assessment results from the past projects reveal that the Golden Banana Project had 85.06 times more positive than negative impacts.

2.30  million Baht or  103.34%

before joining the project

1549  persons

(decrease of 16.04% from 2021)

99.43  million bananas per year
816  million Baht

(increase of 5.41% from 2021)

Impact Measurement and Evaluation

  • A stable income
  • Add value to agricultural products
  • Develop agricultural product standards

  • Build a banana plantation learning center
  • Knowledge transfer from generation to
  • Strong Farmers Group to increase the competitive advantage
  • Better health of people in the community
    due to the reduction of chemical use

Output Metric
Total number of farmers participated in the project
- 1,549 Farmers/ entrepreneurs participated in the project

  • Reduce the use of chemicals and increase the use of biological substances
  • Reduce contamination and chemical residues in agricultural areas
  • Reduce the use of water and other resources and use them cost-effectively according to GAP
  • Maintain soil quality according to GAP principles

Output Metric
Total number of plastic disposals on land and sea
- 275 tonnes of plastic waste disposed of on land and sea

  • Total cultivation area 22,404 rais
  • The yield of Golden Bananas is more than 99.43 million bananas per year, accounting for an economic value of 816 million Baht

  • Create jobs for the community by encouraging the screening and packaging factory in each region to accept Hom Thong bananas from farmers in each region. The objective is to distribute income and increase employment
  • Increase distribution channels which can expand the screening and packaging factory to cover all regions. The objective is to distribute Hom Thong bananas to 13,838 7-Eleven stores, valued at 816 million Baht

Impact Valuation
The income of the project participants increased by an average of 2.3 million Baht per year

  • Use of appropriate chemicals in safe
    quantities. Promote the use of bio-fertilizers and bio-based products, which in effect result in reducing the use of pesticides and chemical fertilizers by more than 26% and reducing costs for farmers by 1,875 Baht per rai
  • Use resources more efficiently
  • Help maintain soil quality

Impact Valuation
80.57% reduct downstream plastic waste compared to 2021

Impact Measurement and Evaluation

Downstream Impact

816.8 million Baht

Upstream Impact

535 million Baht
2.47 million Baht

Downstream Impact

3.8 million Baht

Remarks : The times of impacts calculating from the social impact and the environmental impact.

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