Impact Measurement and Valuation

Management Approach

Overview of CPALL’s Impact Valuation Methodology

What is the business case for impact valuation

Consider each externality and identify material impacts. Conduct an assessment of:
– The impacts of each program
– The organizational focus
– Geographical and time boundaries

Identify a set of indecators to measure the inputs, outputs and expected impacts

Work plan includes the logistices for collecting data, and specific valuation techniques to be used

Data collected on the indicators agreed in previous steps. This will include primary and secondary data

Measure and value the main impacts. This might include a combination of qualitative, quantitative and monetary valuation

What are the key messages for internal and external audiences

How to integrate impact valuation into business decisions

Golden Banana Project

Ongoing Project to Promote Golden (Hom Thong) Banana Farmers. The project focuses on supporting products from farmers and small entrepreneurs, starting from making teaching materials to train farmers, and promoting plantations to be in accordance with the standards. The products should be able to be traced back to their plantation/production origin. The project also promotes knowledge of packaging and storage, increases distribution channels, both online and offline through 7-Eleven stores and 7Delivery.

The Golden Banana Project generates more income for farmers and small entrepreneurs and more employment in the community. Currently, the project covers over 22,326 rais of agricultural land in 36 provinces. Meanwhile, the impact assessment results from the past projects reveal that the Golden Banana Project had 25.12 times more positive than negative impacts.


  • A stable income
  • Add value to agricultural products
  • Develop agricultural product standards
  • Build a banana plantation learning center
  • Knowledge transfer from generation to
  • Strong Farmers Group to increase the competitive advantage
  • Better health of people in the community
    due to the reduction of chemical use
  • Reduce the use of chemicals and increase the use of biological substances
  • Reduce contamination and chemical residues in agricultural areas
  • Reduce the use of water and other resources and use them cost-effectively according to GAP
  • Maintain soil quality according to GAP principles
  • Developed banana packaging to reduce the use of plastic by 16.5%, but still retain the properties
    to preserve the banana’s age as before
  • 1,845 Farmers/ entrepreneurs participated in
    the project
  • Total cultivation area 22,326 rais
  • The income of the project participants
    increased by an average of 4.2 million Baht
    per year
  • The yield of Golden Bananas is more than 97.7 million bananas per year, accounting for an economic value of 775 million Baht
  • Create jobs for the community by encouraging the screening and packaging factory in each region to accept Hom Thong bananas from farmers in each region. The objective is to distribute income and increase employment
  • Increase distribution channels which can expand the screening and packaging factory to cover all regions. The objective is to distribute Hom Thong bananas to 13,134 7-Eleven stores, valued at 775 million Baht
  • Use of appropriate chemicals in safe
    quantities. Promote the use of bio-fertilizers and bio-based products, which in effect result in reducing the use of pesticides and chemical fertilizers by more than 26% and reducing costs for farmers by 1,875 Baht per rai
  • Use resources more efficiently
  • Help maintain soil quality

Impact Measurement and Evaluation