Impact Measurement and Valuation

Management Approach

The golden banana project

Objective  to supporting small entrepreneurs. Increase product distribution channel through 7-Eleven

The Golden Banana project is an on-going project since 2012 that promotes products from farmers and small entrepreneurs. The support covers various aspects from sharing knowledge and promoting standardized cultivation, traceable production, packaging, preservation, and processing to providing distribution channels through 7-Eleven.

The Golden Banana Project has not only succeeded in fulfilling the Company’s goal of increasing the income of farmers and small entrepreneurs, but has also helped to create more jobs in the community. In 2020, the Golden Banana Project covered 19,056 rai over 41 provinces across Thailand. From the previous year’s performance review, the Golden Banana Project resulted in a positive impact greater than 42 times the negative impact.

For more details —–> SD Report 2020