Stakeholder Engagement Management

Stakeholder Engagement

Key Performance in 2022


CPRAM Co., Ltd. has been certified as a human rights role model organization in 2022 at the outstanding level for the second year in the large business organization category by the Department of Rights and Liberties Protection, Ministry of Justice, for outstanding operations with human rights considerations

CP ALL Co., Ltd. received regional awards for “Best Local Currency Bond Deal of The Year” and “Most Innovative Deal of The Year” from Alpha Southeast Asia 2022, a leading investment, banking, and capital market magazine in Southeast Asia

Key Progress in 2022


Raise the stakeholder engagement level

Performance Against Goal


2030 Goal

All key stakeholder group engagement level

Progress against short-term and long-term goals

Risks and Opportunities


Business operations which lack cooperation from stakeholders not only negatively affect stakeholder relationship and confidence but also result in business slowdown and the inability to fulfill corporate sustainability goals. For instance, insufficient stakeholder relations may result in inadequate investment interest or confidence, investment funds diversion, conflicts, and community led campaigns or oppositions to business operations, resignation of employees due to insecurity and insufficient organizational attachment. Therefore, stakeholders’ involvement through establishing governance transparency, communicating the organization’s business practice information in an easily accessible and accurate manner, and consideration of action plans which take into account the proposals and needs of all stakeholder groups in accordance with human rights principles to enable respective freedom of expression and equal treatment, are important factors driving business operations, enabling organizational equilibrium and enhancing business competitiveness effectively.

Management Approach


The Company respects stakeholder rights and upholds fair treatment through operating in accordance with stakeholder engagement processes according to the standard framework AA1000, Stakeholder Engagement Standard (AA1000SES), and assessment of key issues consisting of materiality, inclusivity, and responsiveness. To acknowledge stakeholders perspectives, opinions, and suggestions regarding business operations in both normal and crisis situations, the Company has initiated interviews, created channels to receive suggestions, established various channels to receive corporate procurement complaints which encompass the 3 dimensions of sustainability: environment, society and governance and the economy. This approach enables the Company to effectively plan procedures required to satisfy stakeholder expectations and establish guidelines for preparing an appropriate sustainability report. Stakeholders are divided into 9 main groups comprising customers, suppliers, communities and society, employees, and their families, thought leaders, business allies, governments, shareholders and investors, and trademark licensors.

Operations to create stakeholder engagement and expectation response

The Company provides opportunities for all stakeholders groups to express their respective opinions and participate in corporate project implementations through various channels, in addition to accepting opinions and important issues into consideration as a means to improve the Company's operations in line with the expectations of all 9 stakeholder groups shown below:

  Key Sustainability Issues
Corporate Governance and Anti-Corruption Human Rights and Labor Practices (Occupational Health and Safety & Labor Practices) Responsible Supply Chain Social Impact and Economic Contribution Good Health & Well-being Climate Resilience Efficient use of resources and Energy Sustainable Packaging Management Sustainable Waste and Surplus Food Management
UN Global Compact
 
 
       
 
 
 
CDP            
 
   
Global Compact Network Thailand
 
 
       
 
 
 
The Thai Institute of Directors Association
 
               
Collective Action Against Corruption
 
               
Chamber of Commerce and Board of Trade of Thailand                
CONNEXT ED Foundation              
 
 
Higher education network, Public vocational education network and Private vocational education network                
 
Thailand Carbon Neutral Network: TCNN            
 
   
Network of the Ministry of Natural Resources and Environment              
 
 
Scholars of Sustenance Foundation (SOS) Thailand                
 
VV ShaVV Share Foundationre Foundation                
 
Thailand Environment Institute              
 
 

Operations to create stakeholder engagement and expectation response

The Company provides opportunities for all stakeholders groups to express their respective opinions and participate in corporate project implementations through various channels, in addition to accepting opinions and important issues into consideration as a means to improve the Company's operations in line with the expectations of all 9 stakeholder groups shown below:

1. Customers

Communication channels and engagement forms Stakeholder expectation example Sample Company Guideline Response
  • Receiving opinions through various channels such as
    - 7-Eleven customer relations (Call Center) Tel. 0 2826 7744, 0 2711 7744
    - Website and online community
    - 7-Eleven store
  • Poll and customer interview
  • Conduct business through transparency and good corporate governance principles
  • Communicate and provide information regarding nutrition, product usage including nutrition, energy, fat, sugar and sodium labels (GDA)
  • Respect for human rights
    - Customer safety and health from Company product usage inclusive of in-store and distribution center services
  • Assess standards in stores, retail centers, and operating areas
  • Products and services development in terms of quality and safety according to both local and international standards
  • Product recall upon discovery of non-conforming products
  • Customer personal data protection
  • Establish policies and practices for personal data protection
  • Innovation and service standards
    - Service through service minded staff and enthusiasm to assist
    - Assortment Select the products to matched with client requirements
    - Value through promotional media publicizing offering benefits and value
    - Environment through shop conditions
    - Quality through quality and freshness
    - Cleanliness
  • Ease access for consumer goods through developing both offline and online retail channels, transportation systems and various payment channels
  • Signature service and greeting service project
  • Develop products and services that satisfy quality and safety standards
  • Facilitate a good in-store atmosphere
  • Develop and promote products and services with the aim to provide consumers and society with better health, nutrition, and well-being
  • Eat Well, Live Well, Be Happy project
  • Community health center project
  • VG for Love Project
  • Health product development project
  • Climate Change Management, environmental protection, and global warming reduction
  • Reduction and replacement project
  • Waste sorting bin project

2. Suppliers, including goods or services providers and creditors

Communication channels and
engagement forms
Stakeholder expectation example Sample Company Guideline Response

Suppliers, providers of goods or services:

  • Conducting suppliersatisfaction survey annually
  • Organizing meetings, seminars and declaring organizational policy direction
  • Visiting partners ready to listen to opinions or complaints
  • Joint innovation project
  • Performance appraisal consulting and potential development
  • Organizing seminars to disseminate knowledge with all partner groups regarding sustainable development
  • Supplier Relations Call Center 0 2826 7771
  • Joint business plan implementation with key suppliers annually to determine guidelines for continuous and sustainable business growth
  • Conduct business through transparency and good corporate governance principles including Anti-Corruption measures and Responsible Supply Chain Management (ESG)
  • กEstablish sustainable sourcing policies and guidelines for business suppliers with a product selection committee in addition to encourage business suppliers’ awareness of social and environmental
  • Communication regarding good governance practices, guidelines and business ethics to all supplier groups
  • Projects to promote, educate and support SMEs and contractor groups in joining the declaration of intention in the fight against corruption alongside the Institute of the Coalition Against Corruption of the Thai private sector
  • Develop supplier audit requirements based on sustainable sourcing policies, including ethics and supplier guidelines
  • Promote careers and income for farmers, SMEs, and small entrepreneurs. Including increasing competitiveness, upgrading products Quality and make a difference

Provide Channels

  • The project "Promote entrepreneurs in community enterprises and small enterprises" in CP ALL Market
  • Direct product sourcing from farmers project
  • Local Products Project

Provide development knowledge

  • Entrepreneurial Potential Development Project by 7 SME Support Center
  • Agricultural production standards development project

Provide connectivity

  • Business matching program and business model matching project
  • Promotion of climate change adaptation and response to new generation consumer behaviors
  • Support and elevate the standards of partners to contribute to the environment Prevent pollution and reduce the impact on the community
  • Environmentally friendly packaging development project
  • Energy Efficiency Project
  • Renewable energy proportion increase project
  • Electric vehicle proportion increase within the transportation system project

Trade creditors:

  • Joint meetings
  • Payments are timely and complete
  • Payment through installments or credit term with conditions adhering to the principle of accuracy, transparency, punctuality

3. Communities and society

Communication channels and
engagement forms
Stakeholder expectation example Sample Company Guideline Response
  • Receive opinions through various channels such as
    - 7-Eleven customer relations (Call Center) Tel. 0 2826 7744, 0 2711 7744
    - Website and online community
    - 7-Eleven store
    - Opinion box in front of subdistrict administrative organization and distribution center
  • Conduct annual stakeholder credibility and trust survey
  • Quarterly visits to distribution centers communities
  • Conduct community relations activities within the respective community surrounding the factory and 7-Eleven stores during festivals or annual community events
  • Placards and public relations media
  • Respect for human rights and fair worker treatment in issues concerning labor, customer safety and health
  • Employment of local employees and contractors
  • Store standard inspections and product recall upon discovery of non-conforming products
  • Develop quality products and services which adhere to both local and international safety standards
  • Creating good life quality and reduction in inequality among communities and societies
  • "Thais Together" Project
  • Giving Ambassadors: from “Care” to “Share” Project Season II
  • Volunteer spirit to develop and build relationships with the community project
  • Community relations and disaster relief project
  • A Better Life Project (Create a life for society)
  • Develop and promote products and services with the aim to provide consumers and society with better health, nutrition and well-being
  • Eat Well, Live Well, Be Happy Project
  • Community health center project
  • Health Screening Program for Breast Cancer and Diabetes
  • Supporting access to education for underprivileged people and developing professional skills
  • Return good people to society scholarship program
  • Connect ED of Education Project
  • Scholarship program for youth to study at Panyapiwat Technological College (PAT), Panyapiwat Institute of Management (PIM)
  • Environmental protection for community well-being
  • Waste management projects including:
    - Ton Kla Rai Tang Project
    - Food waste management project
  • Reforestation, propagation, and cultivation project

4. Employees and their families

Communication channels and
engagement forms
Stakeholder expectation example Sample Company Guideline Response
  • Two-way Communication including Seminars for employees at different levels such as Team Power, Get Together, Visiting stores, offices and distribution centers etc
  • One-Way Communication, intranet system, internal journals, daily news reporting via digital channels such as CP ALL Connect
  • Receiving opinions and receiving complaints through various channels such as
    - Bell ringing channels 621 times
    - Channels for receiving complaints such as electronic mail, post offices, information centers, Company online media, etc
  • Annual satisfaction and engagement survey
  • Store manager level employee happiness survey
  • Participation through innovation presentation platforms, contests, risk identification and assessment
  • The operation of the Company's Welfare Committee oversees 100% of employees
  • Conduct business through transparency and good corporate governance principles including Anti-Corruption measures
  • Project to create new leaders in good governance, Mister & Miss Good Governance
  • 2022 Corporate Governance Survey of Thai Listed Companies Project
  • Project to communicate knowledge and create awareness campaign activities
  • Capacity development and job advancement
  • Adopting human rights as a guideline for employees in promoting equal opportunity and diversity
  • Improvement of performance management system (ALL Perform)
  • Prepare and develop leaders inclusive of educational training for appropriate skills and interests
  • Continuous development and retention of high-capacity and ethical employees, for example:
    - Productivity Improvement Program
    Talent Management
  • Provisions of an appropriate working environment, including health promotions and work stress management
  • Security risk assessment and determine risk management measures
  • Prepare facilities and operation areas according to labor standards and implement good labor practices
  • Flexible working style
  • Driving employee safety promotion project
  • Holistic Health & Well-Being project
  • CPALL Health Care Center
  • Stretching to reduce ailments project
  • Participation in developing innovations for customers, society, and improve organizational flexibility and keep up with current global situations
  • Online to Offline (O2O) business platform development
  • Service innovations development
  • Innovation contest project
  • Productivity program
  • Organizational culture change
  • Digital technology implementation to improve work processes including O2O, IT Platform, artificial intelligence (AI)
  • Participation in climate change adaptation, environmental protection, and global warming reduction
  • Plastic bottle made employee shirt project
  • Energy Efficiency Project for 7-Eleven stores, distribution centers, and factories
  • “WE GROW for ALL, we grow for everyone” project
  • Koh Samui and Koh Phangan Food Waste Management Project
  • Environmentally friendly packaging on the island project

5. Opinion Leaders, including media and NGOs

Communication channels and
engagement forms
Stakeholder expectation example Sample Company Guideline Response

Non-Governmental Organization: NGO and Civil Society Organization: CSO

  • Receive and exchange viewpoints through discussion and collaboration forums inclusive of participating in various activities
  • Receive and exchange viewpoints through discussion and collaboration forums inclusive of participating in various activities
  • Foster good relationships through meetings, discussions, and continuous news and information exchanges

Mass Media

  • Support and participate in media activities inclusive of CSR activities anniversary and training courses regarding media professions
  • Scholarships for Mass Media Professionals, Master of Communication Arts Program Panyapiwat Institute of Management (PIM)
  • Annual media promotion program
    - Best Digital News of the Year Award
    - Thailand Good People Award for Social Media Creation
    - “Anti-Corruption Awards” Promote Anti-Corruption
  • Interviews and media information provisions
  • Co Project with Media / Influencer project inclusive of media for community and society support during the floods in various areas
  • Influencer press team visit to SMEs businesses and farmers, in addition to social activity participation
  • Awareness through social media
  • In-depth interview and group discussion
  • Exchanging knowledge through seminars to jointly develop communication strategies, support projects which promote new generations of online media talent, including the Junior Webmaster Camp project by the Thai Webmaster Association
  • Develop production skills and promoting economic opportunities among smallholder farmers and various community enterprises
  • Significantly and sustainably contribute to waste management and other environmental issues
  • Promoting quality of life and education for vulnerable groups
  • Supporting civil society cooperation and the business sector for concrete sustainability
  • In collaboration with civil society organizations, development of farmers' capacity to produce and distribute products according to demand is supported
  • Support the distribution of produce and products to generate income for farmers and vulnerable groups, for instance the 7-Eleven store sales area sharing project
  • Collaborate with civil society organizations and communities to implement comprehensive waste management projects in pilot areas
  • In collaboration with civil society organizations, measurement of carbon sequestration in organic agriculture was studied to promote farmers' capacity in coping with global warming, which includes support forums for information exchange and sustainable development plans in civil society networks at the provincial level
  • Establishing understanding of community and civil society issues from through communication to provide accurate solutions in a timely manner
  • Being open to inquiries, complaints, and suggestions directly from civil society organizations in order to clarify information or solve issues promptly prior to increased impact
  • Protection for and restoring the environment and promote sustainable solutions to environmental challenges
  • Project to increase efficiency in energy reduction and implementation of renewable energy in 7-Eleven stores, distribution centers, and factories
  • Respect for human rights and fair worker treatment
  • Encouraging establishments to operate in accordance with labor standards in addition to ushering forward good labor practices
  • Adopting human rights as a guideline for employees in promoting equal opportunity and diversity
  • Environmentally conscious packaging
  • Manage plastic packaging for reuse to maximum efficiency
  • Announcement of packaging policy which covers aspects from design process considerations, packaging selection, and processes related to product life cycle under the 7 Go Green strategy
  • Sustainable packaging development program through the concept of "Reduce and Substitute" packaging materials
  • Project in collaboration with Page E Chan, organized the project "E Chan x Green Road x 7-Eleven Build a Plastic Road to Save the World"
  • Conduct business through transparency and good corporate governance principles including Anti-Corruption measures
  • Determine corporate governance policy and strict policy adherence
  • Granting shareholders equity in addition to maintaining shareholder and investor interests
  • Establishing understanding and reducing conflicts with the community through social media for accurate disclosure of information
  • Communicating accurate information through all media channels including social media, mass media, online media and online channels of the organization and employees
  • Product quality
  • Selection and development of health products
  • Innovation to facilitate payment
  • Development to online commerce supported by a variety of transportation systems, various payment methods and easier access to consumer goods
  • Improving and restoring positive organizational image
  • Communication through all media channels including social media, mass media, online media, including fostering positive relationships with all stakeholder groups
  • Good quality service
  • Perpetual improvement of services

6. Business Partner consist of Landlord, Store Partner and Sub Area

Communication channels and
engagement forms
Stakeholder expectation example Sample Company Guideline Response

Landlord:

  • Communication and grievances channels
    - Providing information and receiving grievances through the complaint handling unit Call Center 1,054 times
  • Annual satisfaction survey
  • Public dissemination of news via SMS and Email
  • Visit venue owners at least once a quarter
  • Send SMS greetings on various occasions
  • Support various activities
  • Send SMS to notify you of the advance rental fee
  • Send SMS to inform date of land and building tax payment receipt
  • Linking 7-Eleven Application to provide services to residents in each real estate project (Delivery & All Online)
  • Continuing business cooperation according to good governance principles
  • Receive cooperation and resolve issue quickly
  • Public relations and clarification of the Company policy news
  • There is a system to monitor, follow up and resolve complaints
  • Elevate the survey of lessors satisfaction with the Company
  • Visit venue owners at least once a quarter to strengthen relationships
  • Publicly disseminate news via SMS and e-mail
  • Support venue owner activities inclusive of special groups and strategic partners
  • Promptly receive rent
  • Establish system to promptly pay rent
  • Uphold proper maintenance of rental property both during the lease term and prior to contract termination
  • Determine measure to maintain rental property and surrounding environment

Store Partner:

  • Annual engagement survey
  • Communication and grievances channels
    - Providing information and receiving grievances through Call Center 501 times
    - Quarterly satisfaction survey via website
  • Monthly journal
  • SBP MALL website channel
  • CP ALL Connect channel
  • Meetings, seminars, and activities
  • Announcement of the Company policies and directions to store partners
  • Fair treatment in accordance with good governance and business ethics
  • Communicating good governance guidelines and practices and business ethics
  • Promotion of competitiveness and business management
  • Public dissemination of clarification regarding Company news and policies
  • Promotion, supervision and training of business operators to increase management ability
  • Product cost management and operations
  • Developing a variety of products to satisfy market needs
  • Sharing of information and press release
  • Business stability, business expansion, and continuous joint business operations
  • Innovations are developed for customers, society, and organizational improvements granting flexibility to keep up with the global developments
  • Supporting store partners in terms of business succession to enable business operations sustainability
  • Online to Offline (O2O) platform development
  • 7-Eleven stores ordering technology project
  • Develop and promote products and services with the aim to provide consumers and society with better health, nutrition, and well-being
  • Eat Well, Live Well, Be Happy Project
  • Community health center project
  • VG for Love Project
  • Environmental protection and reduce global warming
  • Packaging development program through the concept of “reduce and replace” packaging materials usage
  • Reduce single-use plastics usage
  • Waste Sorting Bin Project

7. Government sector, including national-level and local-level agencies

Communication channels and
engagement forms
Stakeholder expectation example Sample Company Guideline Response
  • Establishing a network of cooperation with government agencies through the signing of a Memorandum of Understanding (MOU)
  • Project/activity support, cooperation, and assistance with government agencies
  • Participating as a committee in government projects to share opinions and openly construct positive relationships
  • Contacting and coordinating government services and receiving business visits
  • Participating in the development and utilization of plastic waste in conjunction with the National Environment Board through the "Circular Economy” project
  • Strict compliance with relevant laws and regulations
  • Study, facilitate comprehension regarding applicable laws and regulations within the area or local laws including application towards business operations
  • Comply with applicable laws or regulations
  • Fair business practices with suppliers
  • Clearly formulate a policy on related party transactions and conflicts of interest prevention
  • Becoming a role model for businesses to demonstrate their social and environmental responsibility
  • Presenting perspectives through associations and formation of various trade groups
  • Support initial assessment by government and related sectors regarding sustainability development groups
  • Training for fire drill, emergency evacuation and disaster relief project (HERO)
  • "Thais Together" Project
  • Develop and promote products and services with the aim to provide consumers and society with better health, nutrition, and well-being
  • Development and healthy products selection project for products with added or reduced or without specified nutrients as required by law or accepted standards
  • Nutrition value labeling Warm community pharmacy project
  • “Less sweets can be ordered” project
  • “Iodine Supplements” project
  • Promoting career and income for farmers and entrepreneurs (SMEs), in addition to assisting the creation of good life quality and reduced inequality for communities and society
  • Project to assist farmers in transporting products for sales in 7-Eleven stores
  • “Farm Outlet” project (requesting space for community agricultural products)
  • SME promotion and support project
  • Project Big Brother Season 5
  • Climate change adaptation, environmental protection, and reduce global warming
  • “Eco-design” project
  • “Reduce acceptance, reduce providing, reduce plastic use” project
  • “Green Coffee Shop” project
  • Sustainable packaging management which enable recycling for maximum efficiency
  • The Company's take-back used packaging project
  • Project to reduce waste, increase benefits, establish support points for waste separation, collection, forwarding, recycling, upcycling, inclusive of sorting bins, Ton Kla Rai Tang to schools and Ton Kla Rai Tang communities

8. Shareholders and investors

Communication channels and
engagement forms
Stakeholder expectation example Sample Company Guideline Response
  • Briefing performance to analysts and institutional investors (Analysis Meeting) every quarter
  • Briefing the performance of foreign investors (Global Investor Conference) every quarter
  • Briefing business performance with the Stock Exchange of Thailand’s "SET Opportunity Day" to general investors every quarter
  • Quarterly Management Discussion and Analysis Report
  • Annual General Meeting of Shareholders
  • Financial statements
  • Form 56-1 One Report, Annual Report
  • Sustainability report
  • Prospectus, documents, information media
  • Communicate information through various channels including website, telephone, e-mail, fax, and letter
  • Roadshow activities both domestic and international
  • Field visits to shops, the Company factories and warehouses
  • An independent third-party assessment to reflect the Company as quality securities, with value and sustainability both nationally and globally, such as IOD, Thai Investors Association, SET, DJSI, FTSE Russell
  • Providing information to the Credit Rating Agency to assess the credit rating of the Company's debentures
  • Providing information to state statistical and
    economic agencies
  • Performance and business growth in a timely manner
  • Grow businesses, reduce risks and increase transparency
  • Operational transparency, image Disclosure and acceptance from society
  • Listen to opinions from shareholders and investors to be taken into consideration in determining the Company's strategy and operating guidelines
  • Clearly formulate a policy on related party transactions and prevent conflicts of interest
  • Good corporate governance and taking into account minority shareholder interests
  • Determine corporate governance policy and strict policy adherence
  • Granting shareholders equity in addition to maintaining shareholder and investor interests
  • Received excellent supervision status through assessment by the IOD and the Thai Investors Promotion Institute
  • Selected as the national and global leading member through assessment by sustainable stock lists including DJSI and FTSE4 Good Index
  • Enhance and increase operational efficiency in accordance with good governance principles
  • Amendments to the charter, policies and practices related to corporate governance, anti-corruption, sustainability, environment, and society in line with international standards
  • The Company's securities are in market demand, traded on the secondary market in addition to securities value in the secondary market reflecting a fair price at a minimum
  • Established an investment relations unit responsible for providing information to both Thai and foreign investors and analysts. The analysis is written so that the Company's securities are always in market demand
  • Conduct business responsibly according to Sustainable Development Guidelines encompassing environmental, social and governance (ESG) issues
  • Determining sustainability guidelines, goals, metrics and program framework
  • Transparent operational communication
  • Organized a “CPALL: Analysts’ Meeting - via VDO CONFERENCE system to report operating results of the Company and companies with the CP ALLGroup to analysts and investors
  • Organize shareholders' meetings via electronic media (E-Meeting) in accordance with the Electronic Meetings Act and related announcements, including limiting the number of directors, executives, and meeting organizers at the live broadcast location

9. Trademark licensors

Communication channels and
engagement forms
Stakeholder expectation example Sample Company Guideline Response
  • Meetings when requested
  • Publications, letters, information media
  • Strictly abide by contracts and relevant conditions
  • Establish brand strength through products and services, inclusive of creating a positive experience in various areas which satisfy or exceed customer expectations
  • Comply with conditions stipulated in preliminary contracts from respective agencies, maintain accuracy through supervision from legal department
  • Pay royalties within the period specified in the contract
  • Select quality products and services which satisfy customers for sale in store while ensuring good and friendly service
  • Create positive brand image and consistently maintain good trademark reputation
  • Establish positive business relationships through support for activities and providing assistance, including exchanging Best Practices between the franchisee and the franchise owner at venue or online conferences

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