Social Impact and Economic Contribution
Key Performance in 2021
Risks and Opportunities
Rising poverty rates continue to be a challenge for many countries around the world, including multiple global crises. They are the main causes that cause an increase in poverty rates, lower household income, the lack of access to medical equipment, basic medical care, as well as the inadequate allocation of vaccines from the government which directly affects the people, especially low-income and vulnerable groups who have less access to opportunities than other groups. The projects aim to encourage all groups of people to have equal access to products and services from the public and private sectors. Another objective is to reduce inequality, generate income, create jobs, and provide a good living for the community to improve the quality of life. The Company focuses on supporting the well-being of the community along with business operations, promoting jobs and income for small and medium enterprise entrepreneurs (SMEs), agriculturists, and vulnerable groups. The Company helps supply entrepreneurs with knowledge and creates opportunities for vulnerable groups. In addition, the Company also aims to reduce the negative impact of business on communities, and to reduce conflicts between communities and businesses—for them to be able to coexist and create sustainable benefits.
Supporting the SDGs
SDG 1 End Poverty Everywhere
1.2 Reduce the proportion of men, women, and children of all ages under poverty in all dimensions
1.3 Implementation of appropriate social protection systems and measures and extend to the poor and vulnerable groups
SDG 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
2.3 Increase agricultural productivity and income of small food producers, especially women, indigenous people, family agriculturists, cattle herders, fishermen, including access to land resources and factors involved in imports for manufacturing, knowledge, financial services, markets, and opportunities for value-adding and employment
2.4 Ensure a sustainable food production system and operate in accordance with resilient agricultural practices to increase productivity and production, which will help preserve the ecosystem, strengthen the capacity to adapt to climate change, extreme weather, droughts, floods, and other disasters, and improve land and soil quality
SDG 8 Promote sustainable economic growth and employment for all
8.3 Promote development-oriented policies that support productive activities, creating decent jobs, entrepreneurship, creativity, innovation, and promoting the emergence and growth of small and medium enterprises, including through access to financial services
SDG 10 Reduce inequality within and between countries
10.1 Achieving and sustaining income growth in the poor population
SDG 11 Make cities and human settlements inclusive, safe, resilient, and sustainable
11.5 Reduce the number of deaths, the number of people affected and reduce the direct economic losses related to the world gross domestic product caused by disasters. This includes water-related disasters aimed at protecting the poor and those in vulnerable situations
Performance Against Goal
To develop skills and promote jobs to generate income for small and medium-sized entrepreneurs, agriculturists, and vulnerable groups throughout the supply chain
Performance Summary 2021
To promote jobs to generate income
Number of SMEs (persons)
Classification by category (persons)
|Service Category (Contractor)||289|
|Small Grocery Stores category||14,460|
Remark : Agricultural products, community agricultural products, community products, community enterprise products or local products (OTOP)
Number of farmers (persons)
Classification by category (persons)
Number of vulnerable groups (persons)
Classification by category (persons)
The value of employment and income generation
Community satisfaction towards the presence of a 7-Eleven store in the community (the score out of 5)
Employment of local workers (%)
Employment of local contractors (%)
Employment of local elders (persons)
Scholarships for youths and the underprivileged in the community (scholarships)
The value of community support sponsorship
The Company operates its business with social responsibility under the corporate aspirations of “creating and sharing opportunities with each other”, aiming to create shared values for the nation, the people, and the organization, and therefore the Company has formulated a policy on social responsibility, social value practices, setting goals, both short-term and long-term, as well as establishing a more intensive support program through 3 strategies Giving and sharing opportunities to “Giving Future, Giving Channels and Giving quality of life” , the company focuses for youths underprivileged , SMEs, Agriculturalists, Vulnerable groups and Communities as well as develop an integrated management system for small-scale entrepreneurs throughout the business partner cycle raise awareness to create acceptance from the community and society. In addition, the Company is to build a good relationship with the communities where the Company operates. The Company aims to create shared values between the organization and the community, such as employment, procurement, and community product support, and alleviate other hardships for the community.
CP ALL, a True Friend of SMEs
In 2021, the Company aimed to promote small and medium enterprises through a variety of projects. The Company also promotes shared values between the organization and SMEs. The Company foresees that SMEs are the main economic drivers of the country and therefore aims to develop SMEs in all aspects, under the framework 3 Giving, “Give Channel, Give Knowledge and Give Support”, that are ready to support each other throughout the journey of being an SME (SME Journey Line).
SMEs Journey Line
In each route for SME entrepreneurs, the Company has established a platform for them. This starts from the SME Health Check, an assessment system that encourages new entrepreneurs to become new suppliers. It also promotes activities to prepare for entering Modern Trade or a new retail market, as well as promoting the development of potential in various fields for SME entrepreneurs, such as packaging, products, etc. Business Matching, supporting channels for selling products through the Company’s platform, and an SME Product Catalog under the SME Business Portal & Database that includes close friends or groups that are partners with the Company. In addition, the Company also promotes training sessions for SME entrepreneurs and communities. This is a capacity-building & community approach through an online platform, a knowledge center for SMEs, academic seminar, access to funding, SME Clubhouse, as well as recommendations for preparing to enter the stock market for entrepreneurs in the category of True Business Partner, which is a group with high growth rates.
True Business Partner for SMEs
To encourage SMEs to have access to efficient distribution channels under the 3 giving, “Give Channel”, the company has key projects in 2021 as follows:
The project on SME recruitment and community enterprises with the potential to market into offline and online distribution channels
CP ALL Plc., in collaboration with the Department of Industrial Promotion (DIP), has carried out a project to promote potential entrepreneurs and community enterprises to enter the modern trade market through business matching activities and webinars. Subjects in the webinars include product standards, product design and packaging, pricing, and product innovation. The Company encourages
entrepreneurs and small enterprises to introduce products to the market and creates opportunities to sell products through 7-Eleven stores, both online and offline, as well as to test the market demand and expand their consumer base.
SME Shelf & Logo Project
CP ALL Plc. is aware of the limitations of SMEs in the aspect of asymmetric information, the need for entrepreneurship knowledge, and the budget for marketing during the COVID-19 pandemic. Therefore, the project’s purpose is to support SMEs to be able to advance their marketing outlet and products distributed through the Company’s “SME shelf” in 5,926 large-sized 7-Eleven stores nationwide. Another initiative is to place labels to promote “Join us to support SME products” in small and medium-sized 7-Eleven stores to create more outstanding products for SMEs under the “3” strategies, which are as follows:
In 2021, there are more than 3,000 SKUs of entrepreneurs available on the SME Shelf, consisting of food products, depending on the specifics and needs of each 7-Eleven store.
The project is to promote entrepreneurs in community enterprises and small enterprises
CP ALL Plc. promotes products from community enterprises through publicity and the Company’s distribution channels. The objective is to increase product distribution and generate income for the community under the project “Promote entrepreneurs in community enterprises and small enterprises” in CP ALL Market. The support guidelines are as follows.
To promote entrepreneurship knowledge for entrepreneurs under the 3 giving, “Give Knowledge”, the Company had key projects in 2021 as follows:
Sustainable SME entrepreneur Project
CP ALL Plc., in collaboration with the Retailers and SME Trade Association to train entrepreneurs about the production standards in the modern trade market through a free online seminar on the topic “Agricultural Standards and GMP System for Vegetable and Fruit Packing (Announcement from the Ministry of Public Health No. 386)” and the topic “In-depth outlook of GMP law and the new FDA (Announcement from the Ministry of Public Health No. 420).”
The program to promote, develop potential and give advice to SME entrepreneurs
CP ALL Plc. develops SME entrepreneurs through the project
Business Accelerator Project
The project to support entrepreneurs and members of the Thai Chamber of Commerce. The Company collaborates with the Chamber of Commerce and the Chamber of Commerce of Thailand to engage entrepreneurs to prepare for online product evaluation so that entrepreneurs are aware of their strengths and weaknesses, as well as guidelines for improving and developing products and expanding the opportunity to extend the products sales channel to modern trade. The Company also trains entrepreneurs to maximize their potential.
Big Brother Season 5 Project
This entrepreneurship mentoring program has two parts: 1) Inclusive mentoring (50-60 persons): e.g., meetings with executives, visiting the fieldwork area, finance and accounting classroom, and business strategy inspiration sessions, etc. 2) Intensive mentoring, which focuses on only entrepreneurs who pass the selection process; 2-3 persons are accepted at a time. They will be operating in the fieldwork area. The objective is to assess the entrepreneurs and find opportunities to develop their potential.
The project aims to provide benefits for
members of the Chamber of Commerce and business networks during the COVID-19 epidemic, such as adding additional ALL Member points to members, promoting both online and offline sales channels to increase the channel to advertise the products of the entrepreneurs, ALL Deal
and Shop in Shop, etc.
SME Consult & Clinic Project
to provide opportunities for entrepreneurs and product manufacturers to ask questions about the standard production process—end to end from inception until a manufacturing process. The session occurs in a one-on-one setting with CP ALL experts. Participants are to know about the standardized manufacturing process, and they can ask questions on funding—all beneficial knowledge for business development.
Community Products Entrepreneur Development Project
The Company collaborated with the Department of Business Development and ran a project to train community product entrepreneurs. The objective is to market community products. The target participants for this project are OTOP Select entrepreneurs and the MOC Biz Club network—the Company supports the participants via seminars, consulting, and taking a role in the OTOP product selection committee. The Company also allows products sales through CP ALL group stores under the organization’s product selection criteria. The criteria are as follows: 1) Innovation and differentiation. 2) Strong selling point with uniqueness. 3) Align to popular trends. 4) Reasonable price in accordance with quantity and quality. 5) Standard packing. 6) Quality guarantee symbol. 7) A table showing the expiration date of the product that meets the standard, and 8) product documentation is present. The selected entrepreneurs will undergo a product health check to participate in business matching activities.
True Friend to Shohuay Project
Siam Makro Public Company Limited forged a partnership with small entrepreneurs or grocery stores, the stores that have a cultural mark in the community. The True Friend to Shohuay (grocery stores) Project has been operating for the 14th consecutive year. The project’s role is as a business partner and mentor for small stores in the community and enable changes and development in accordance with the era, and survive and thrive through every crisis. The project’s involvements are as follows.
In 2021, the Company jointly developed the grocery store to become a “new era of grocery stores,” maintaining a role as a sustainable “friendship of the community”-to increase revenue and reduce the cost for entrepreneurs-assisted by experts from the True Friend to Grocery Stores Center. The project co-develops grocery stores to be equipped with a modern business landscape, being able to answer the changing need of customers, including assuming the role of being the center of support and product sales for people in the community. For example, 1) Complete small stores to be an all-in-one grocery service; having kitchen freezer to sell frozen food, automatic coffee vending machine, coin washing machine, animal feed corner, and IT product corner. 2) Use the technology of a point-of-sale system (POS: Point of sale) and 3) build a sales order network for the community to be ordered through Facebook and Line groups.
To increase the potential and competitiveness of SMEs during the COVID-19 pandemic, the 3 giving, “Give Support”, the Company operates through 2021 key projects as follows:
the Company has also expanded its operation to farmers in the seasonal fruit category, Fresh- cut fruit category, readyto-cook vegetable category and vegetable salad category-to add value to agricultural products, determine a market and distribute income to locals.
A Partner to Thai Agriculturists Project
Siam Makro Public Company Limited supports farmers in 3 important aspects: 1. Expand marketing channels through offline and online channels, both domestic and international. 2. Develop a knowledge database and apply digital technology and new innovations to increase competitiveness. 3. Support on the issue of capital and liquidity. In 2021, the Company promoted and assisted retail agriculturists in several measures. Examples are as follows:
|Agricultural Products||Campaign approaches and impacts|
|Seasonal fruits such as durian, rambutan, mangosteen, longan, lychee, loquat, mango, etc.||
Life Partners Agriculturists Project
CPRAM has run Life Partners Agriculturists Project continuously for years. The objective of the project is to improve the quality of life of farmers in the community and support stable jobs for the community, including creating the program detailing the integration of agriculture skills and knowledge, giving importance to agricultural practice according to Good Agriculture Practices: GAP. In 2021, there will be a continuous expansion of agricultural production, income generation, and mutual benefits between communities and organizations.
CP ALL Leave No One Behind
The Company aims to support the quality of life of vulnerable groups who are affected by rapid changes in technology, as well as changes in a social structure that is apparent in social gaps and disparities. The Company works to increase equality in society, continuously improve the quality of life and livelihood of vulnerable people and increase access to basic rights under project implementation.
Giving Space Project (for those with general disabilities)
CP ALL Plc. has continuously implemented the Giving Space Project by allocating space in front of 7-Eleven stores to those with disabilities. Organizations for disabilities can use the space to sell goods produced by handicapped people free of charge. The project objective is to increase distribution channels as well as generate income and improve the quality of life for the disabled. At present, the project scope expands to the Association for the Disabled in Ang Thong Province, Udon Thani Provincial Disability Association, The Council of Persons with Disabilities of All Types in Nakhon Phanom Province and the Association of Persons with Disabilities in Nakhorn Nayok Province. There are more than 120 persons participating in the program, with the average income per household increasing by 800-1,000 Baht per week. In addition, the Company recognizes the importance of providing opportunities and supporting the disabled. The project aims to upgrade the quality of products produced by the disabled and sell the products on the shelves in 7-Eleven stores by 2022. The Company also offers distribution channels to disabled people with existing products, help elevate the product standards and packaging, labels design, and increases distribution channels through online channels.
CP ALL x Art Story by Autistic Thai Project
The Company promotes jobs and income generation for youth and people with autism by coordinating with the Autistic Thai Foundation in the development and distribution of special products, e.g. cloth masks, bags, umbrellas, hats, and notebooks are sold via the Boutique for All storefront and www.shopat24.com. The income after deducting expenses from product development will be given to the Autism Thai Foundation. Performance outcomes in 2021 are as follows.
Skills and Job Promotion Program for Vulnerable Groups (Thailand Association of the Blind)
CPRAM Company Limited (Khon Kaen) and Charoen Pokphand Group organized GMP knowledge sessions and sessions on the management of raw agricultural materials before delivery, such
as red chili peppers, shallots, Thai garlic, and spring onions, to meet GMP standards. Ninety-four households of farmers and those with disabilities participated in the project. Raw agricultural materials will be ingredients in food boxes, such as pork basil rice, chicken and basil rice with fried egg, pork laab with sticky rice, stir-fried fish with fresh chili, and stir-fried noodles in soy sauce with pork, etc.-all sold in 7-Eleven stores in the Northeastern area.
A Better Life Project
The screening and selection department and Bellini Premium Cafe have collaborated with the Department of Juvenile Observation and Protection in the Ministry of Justice designed training courses on basic barista skills for youth since 2017. The objective is to rehabilitate youth before they reenter society after they serve their terms. Participants will be trained to be equipped with vocational skills and knowledge-a benefit to the Thai labor market. The target participants are trainers, regular youth, and youth from the Department of Juvenile Observation and Protection. Its purpose is to inspire participants to see the benefits and attractiveness of a barista career and knowledge in the profession. There are also barista competition-youth are encouraged to compete in national and
international stages. In 2021, the screening and selection department and Bellini Premium Cafe collaborated with the Ministry of Justice to build a Role Model Cafe for training and developing professional skills for youth-a Bellinee’s store in the format of Grab & Go in the Ministry of Justice, which is their workplace before being released from their terms. The Company signed an MOU with the Department of Juvenile Observation and Protection to make the café or a welfare shop that promotes skill development and provides professional support for youth. The project aims for the offenders’ personal growth and reduces the risks of repeating their crime.
Impacts and Benefits
Create a job and income for youth from the Department of Juvenile Observation and Protection valued at
CP ALL, Stand With Thai Community
The Company aims to promote good quality of life for the Thai communities by generating income for the community through hiring local workers and community workers. The Company also supports community products and provides educational opportunities for youth, children, and grandchildren of village health volunteers (VHVs), as well as the underprivileged. Other initiatives include creating access to quality food and water and supporting disaster mitigation and loss reduction efforts. The project enhances the quality of life and well-being of those in the community. In 2021, the Company aimed to operate
through a variety of projects, such as the CPRAM We Care project, the project to build relationships with the community of rescue volunteers, the project to help the casualties from Seven, as well as the CPRAM project “Thai people together fight the crisis” and CPRAM Project “Care for the Thai people.”
Thais Together Project
The project was established in 2020 to help alleviate the works of doctors, nurses, and Thai people across the country, along with supporting almshouses to alleviate the works for monks during the COVID-19 epidemic. And in 2021, CP ALL Plc. continues to carry on the project, “Thais Together” by delivering medical equipment, masks, alcohol, thermometers, drinking water, and consumer goods to hospitals, government agencies, temples, civil society, and vulnerable groups who have been affected by the epidemic.
โครงการ CPRAM We Care ใส่ใจห่วงใยชุมชน
CPRAM Company Limited (Lat Krabang) accepts donations of items and consumer goods from employees and collects other donations to be organized as survival bags to deliver to the underprivileged, the elderly, and the handicapped through community leaders in 5 communities in the areas surrounding the factory. The project also involves organizing activities to develop and educate the community on waste separation, changing the scenery of the community office and childcare centers in the community, planting trees, and cleaning the surrounding area. There are also free lunch events—the objective is to be a part of creating happiness, smiles, and encouragement for the vulnerable groups in the community.
Community relations and disaster relief project
The Company gives support in the form of training, rescue equipment (outdoor fire extinguishers), drinking water and food, and consumer goods to various rescue volunteers, e.g. the Public Disaster Relief Volunteer Association of Thailand, Firefighter Friends Club, Special Disaster Relief Club, and the Provincial Disaster Relief Foundation. The donations are given through social and community projects and the project to help the casualties from Seven. The objective is to provide support for the rescue volunteers, build good relationships, give scholarships to wounded firefighters and children of deceased firefighters. The scholarships extended until the university level. In addition, the Company provides fire extinguisher drills and fire evacuation drills for hospitals and people with disabilities. And later expand the scope to the elderly homes and slum communities.
Project to support scholarships for children of village health volunteers (VHV)
The Company recognizes that VHV is an important part of the primary health system. VHVs care for community members’ health, enhance a sense of security for the communities and educate the people on self-care. The project objective is to create morale for VHV to alleviate concerns about the future of the child and the security of the VHV family. The Company, therefore, awards scholarships for the children of the VHV, which consist of 1) Scholarships for Vocational Certificate Program in Retail Business and higher vocational certificate programs. They can continue their studies at Panyapiwat College of Technology (PAT) or 20 Panyapiwat Learning Centers. 2) Scholarships for higher
education, i.e., a bachelor’s degree program, the Faculty of Business Administration in Modern Trade at Panyapiwat Institute of Management (PIM).