Creating Value for Society

Social Impact and Economic Contribution

Risks and Opportunities

Rising poverty rates continue to be a challenge for many countries around the world, including multiple global crises. They are the main causes that cause an increase in poverty rates, lower household income, the lack of access to medical equipment, basic medical care, as well as the inadequate allocation of vaccines from the government which directly affects the people, especially low-income and vulnerable groups who have less access to opportunities than other groups. The projects aim to encourage all groups of people to have equal access to products and services from the public and private sectors. Another objective is to reduce inequality, generate income, create jobs, and provide a good living for the community to improve the quality of life. The Company focuses on supporting the well-being of the community along with business operations, promoting jobs and income for small and medium enterprise entrepreneurs (SMEs), agriculturists, and vulnerable groups. The Company helps supply entrepreneurs with knowledge and creates opportunities for vulnerable groups. In addition, the Company also aims to reduce the negative impact of business on communities, and to reduce conflicts between communities and businesses—for them to be able to coexist and create sustainable benefits.

Supporting the SDGs

Performance Against Goal

2030 Goal

250,000 persons

To develop skills and promote jobs to generate income for small and medium-sized entrepreneurs, agriculturists, and vulnerable groups throughout the supply chain

Performance Summary 2021

To promote jobs to generate income

Number of SMEs (persons)

Classification by category (persons)

Consumer Products 4,086
Service Category (Contractor) 289
Small Grocery Stores category 14,460
Other Categories 15,047

Purchase value

Remark : Agricultural products, community agricultural products, community products, community enterprise products or local products (OTOP)

Number of farmers (persons)

Classification by category (persons)

Vegetable category 5,378
Fruit category 10,492
Other categories 2,932

Purchase value

Number of vulnerable groups (persons)

Classification by category (persons)

The elderly 293
The disabilities 11,016
Other categories 860

The value of employment and income generation

Community satisfaction towards the presence of a 7-Eleven store in the community (the score out of 5)







Employment of local workers (%)

Employment of local contractors (%)

Employment of local elders (persons)

Scholarships for youths and the underprivileged in the community (scholarships)

The value of community support sponsorship

Management Approach

The Company operates its business with social responsibility under the corporate aspirations of “creating and sharing opportunities with each other”, aiming to create shared values for the nation, the people, and the organization, and therefore the Company has formulated a policy on social responsibility, social value practices, setting goals, both short-term and long-term, as well as establishing a more intensive support program through 3 strategies Giving and sharing opportunities to “Giving Future, Giving Channels and Giving quality of life” , the company focuses for youths underprivileged , SMEs, Agriculturalists, Vulnerable groups and Communities as well as develop an integrated management system for small-scale entrepreneurs throughout the business partner cycle raise awareness to create acceptance from the community and society. In addition, the Company is to build a good relationship with the communities where the Company operates. The Company aims to create shared values between the organization and the community, such as employment, procurement, and community product support, and alleviate other hardships for the community.

SMEs Journey Line

In each route for SME entrepreneurs, the Company has established a platform for them. This starts from the SME Health Check, an assessment system that encourages new entrepreneurs to become new suppliers. It also promotes activities to prepare for entering Modern Trade or a new retail market, as well as promoting the development of potential in various fields for SME entrepreneurs, such as packaging, products, etc. Business Matching, supporting channels for selling products through the Company’s platform, and an SME Product Catalog under the SME Business Portal & Database that includes close friends or groups that are partners with the Company. In addition, the Company also promotes training sessions for SME entrepreneurs and communities. This is a capacity-building & community approach through an online platform, a knowledge center for SMEs, academic seminar, access to funding, SME Clubhouse, as well as recommendations for preparing to enter the stock market for entrepreneurs in the category of True Business Partner, which is a group with high growth rates.

True Business Partner for SMEs

  • 7-Eleven stores
  • Online channels such as ALL Online
  • Seven Delivery
  • Other company’s channels such as the areas in front of 7-Eleven and CP ALL Market
  • Important raw material sources
  • Capacity building for the global market
  • The access to funds

To encourage SMEs to have access to efficient distribution channels under the 3 giving, “Give Channel”, the company has key projects in 2021 as follows:

  • Easy to see
  • Easy to reach
  • Easy to trust

In 2021, there are more than 3,000 SKUs of entrepreneurs available on the SME Shelf, consisting of food products, depending on the specifics and needs of each 7-Eleven store.

  • To increase sales channels and distribute products of 1-3 stars from community to community (Social Engagement) through a welfare market channel for CP ALL employees and more than 1,000,000 families of employees of Charoen Pokphand Group
  • To promote the growth of 4-5 stars quality products to meet international standards and create a social enterprise for the market through various platforms, both online and offline

To promote entrepreneurship knowledge for entrepreneurs under the 3 giving, “Give Knowledge”, the Company had key projects in 2021 as follows:

  • Set policy support through pricing campaigns, marketing, and events—to enable access to products at wholesale prices, low price but good quality products which allow high-profit margin through Makro distribution center and Makro Click
  • There are experts from “True Friend to Grocery Stores Center” who provide advice and assistance through the use of technology in the store management system. The project built an online platform for grocery stores, recommended delivery services, and gave advice to modernize the stores
  • Provide assistance in times of disaster

In 2021, the Company jointly developed the grocery store to become a “new era of grocery stores,” maintaining a role as a sustainable “friendship of the community”-to increase revenue and reduce the cost for entrepreneurs-assisted by experts from the True Friend to Grocery Stores Center. The project co-develops grocery stores to be equipped with a modern business landscape, being able to answer the changing need of customers, including assuming the role of being the center of support and product sales for people in the community. For example, 1) Complete small stores to be an all-in-one grocery service; having kitchen freezer to sell frozen food, automatic coffee vending machine, coin washing machine, animal feed corner, and IT product corner. 2) Use the technology of a point-of-sale system (POS: Point of sale) and 3) build a sales order network for the community to be ordered through Facebook and Line groups.

To increase the potential and competitiveness of SMEs during the COVID-19 pandemic, the 3 giving, “Give Support”, the Company operates through 2021 key projects as follows:

  • Pay debts for goods and services for SME entrepreneurs within 30 days to alleviate liquidity problems for entrepreneurs. The project is under the Faster Payment program of the Federation of Thai Industries
  • Special interest rate support for entrepreneurs to have access to financial institutions and sources of funds
  • Support and become a bridge connecting entrepreneurs to join SME Co-payment program. The program helps reduce the burden of business service fees and increase competitiveness, such as the cost of registration for standard certification and the cost of developing business potential
  • Promote the distribution of agricultural products that are affected by oversupply
  • Support online channels for presenting entrepreneurs’ products in business matching activities; “All Business Matching.”

the Company has also expanded its operation to farmers in the seasonal fruit category, Fresh- cut fruit category, readyto-cook vegetable category and vegetable salad category-to add value to agricultural products, determine a market and distribute income to locals.

  • Buy seasonal fruits, vegetables, fishery products, and distribute products to all branches nationwide. The Company also promotes sales to stimulate consumption and jointly plans for product development to promote income generation and distribute products to agriculturists and entrepreneurs affected by the COVID-19 epidemic, as well as reducing the problem of oversupply of
    agricultural products and falling prices
Agricultural Products Campaign approaches and impacts
  • Support more than 945 small shrimp farmers
  • Buy more than 2,714 tonnes of shrimps
Seasonal fruits such as durian, rambutan, mangosteen, longan, lychee, loquat, mango, etc.
  • Buy fruits from small farmers who are affected by the COVID-19 epidemic and the situation of oversupply of more than 7,500 persons in the market
  • Buy more than 7,750 tonnes s of fruits
Southern Mangosteen
  • Buy 550 tonnes of mangosteen from farmers in the southern region in the event of market oversupply
  • Buy 3,000 tonnes of mangos from farmers
  • Organize “Fresh Mango, Good Quality, Freshly Delivered from Farms” event to stimulate Thai fruits consumption
Sweet corn
  • Collaborate with provincial agriculture and commerce in Nakhon Ratchasima to connect with farmers groups in Khon Buri district and Soeng Sang district, the area that has been affected by the sweet corn oversupply
  • Buy more than 50 tonnes of sweet corn from 150 farmers
  • Established 6 small distribution centers in different regions to increase direct sourcing opportunities for small-scale farmers across
    the country. The first center was opened in Chiang Mai Province
  • Collaborate with the Ministry of Agriculture and Cooperatives, Kasetsart University, to promote large-scale farms and develop Good Agricultural Practices (GAP) Cultivation Standards for farmers
  • Business Matching Projects in different regions were organized to increase the opportunity for farmers to have access to established
    distribution channels
  • Enhance business liquidity for agriculturists and entrepreneurs by setting the credit term to not exceed 30 days for most cases

  • Products sales: more than 18,500 sets
  • Income after deducting expenses will be donated to the Autistic Thai Foundation 215,544 Baht