Creating Value for Society

  >  Creating Value for Society

Sharing Opportunities and Creating Value for Society

Key Performance in 2019


Challenges


In the present, the business world is constantly experiencing rapid changes in business models. Accompanied with these changes are higher expectations of social and environmental responsibility. Consequently, it is reflected through international surveys from different countries around the world on how large organizations possess great potential to alleviate global problems and challenges. Large organizations are able drive improved social well-being as the business thrives when their business operations are in synchronization with social and environmental responsibility. To the business’s advantage, large organizations that focus on promoting social well-being than solely on profits are able to recruit and retain high quality personnel. When compared to business rivals that do not practice social and environmental responsibility in their operations, these advantaged organizations achieve higher success in their businesses.

Management Approach


In the present, the business world is constantly experiencing rapid changes in business models. Accompanied with these changes are higher expectations of social and environmental responsibility. Consequently, it is reflected through international surveys from different countries around the world on how large organizations possess great potential to alleviate global problems and challenges. Large organizations are able drive improved social well-being as the business thrives when their business operations are in synchronization with social and environmental responsibility. To the business’s advantage, large organizations that focus on promoting social well-being than solely on profits are able to recruit and retain high quality personnel. When compared to business rivals that do not practice social and environmental responsibility in their operations, these advantaged organizations achieve higher success in their businesses.

 Key project in 2019


Organic Vegetables and Fruits Project

Objective to ensure distribution channels and a stable income for Thai farmers

This is an ongoing project In the entire year, CP All Plc. provided knowledge and advice on improving the quality of products to meet consumer behaviors, preserving the quality of products and designing the packaging along with providing distribution channels to customers across the nation. The company purchased products, organic vegetables and fruits from farmers that met the Organic Thailand standard and received the organic production certificate from the Department of Agriculture. Another requirement for the company’s support encompassed the land that was being used. Products that were grown on the land had to be free of chemical usage for at least 1 year. The water source must be free from chemical contaminants. The land had to possess fertile soil and a healthy ecosystem. Last but not least, the farm land had to have a buffer zone, natural wind barrier or trees to protect the land from contaminants in surrounding areas.

Results and benefits

Day of Opportunities Project

Objective  provides business opportunities through its nationwide distribution channels for small entrepreneurs and farmers to pursue their careers, businesses, education and employment.

The company provides business opportunities through its nationwide distribution channels for small entrepreneurs and farmers. Incorporates knowledge sharing to small entrepreneurs and SMEs under the concept of “creating and sharing opportunities for everyone”. The project organizes an event where they can meet and directly ask information from staff. Fundamentally, it is an opportunity for small entrepreneurs and those who wish to sell their products at 7-Eleven stores, the 24 Shopping platform and eXta to introduce their products. Reciprocally, they can propose venues for 7-Eleven stores and expand their outreach on the Day of Opportunities @CP ALL in Khon Kaen and Chiang Mai Province.

People, Jobs and Opportunities Project for Students with Impaired Hearing

Objective   providing sustainable career opportunities for students with impaired hearing

CP All Plc. together with CP Retail Link Co., Ltd. presented the “Career Building Café” under the Future Education project by CONNEXT ED for the Nonthaburi Deaf School, Bang Bua Thong District, Nonthaburi Province and Thungmahamek School for the Deaf, Bangkok that passed training and as a means for them to apply their knowledge in their careers. These students will be able to open their own businesses or become experienced and professional employees. Including expanded the support of career skills to students with impaired hearing through “the coffee classroom project” for 4 schools in Bangkok metropolitan and Perimeter.

Results and benefits

A total of 388 students participated in this program which was valued at 390,460 baht.

For more details click —> SD Report 2019