Education and Lifelong Learning
Key Performance in 2024
Delivering accumulated educational opportunities in the CONNEXT ED project
Education support sponsored
Education support and learning opportunity sponsored
Children, youth, adults, including vulnerable groups that received skill development opportunities
Students who receive internships
Key Progress in 2024
Continuous project for school development, CONNEXT ED, with an additional 47 schools nationwide
Ongoing Project: “A Better Life – Year 6” In collaboration with the Juvenile and Family Court, Department of Probation, and Department of Juvenile Observation and Protection under the Ministry of Justice, this initiative provides education and vocational training to rehabilitate and reintegrate former juvenile offenders into society. The program aims to equip participants with the skills and opportunities needed to rebuild their lives with dignity and contribute positively to their communities
Ongoing Project: “Happiness Network in the South” Supporting Educational Access for Vulnerable Group – Year 3
Ongoing Project: “Smiles to the Top of Mountain PIM” Supporting Educational Access for Ethnic Groups – Year 7
Ongoing Project: “Creative AI Camp” และ “Creative AI Club – Year 7”
CAI Retail Hackathon: “Action Detection Competition”
Supporting the SDGs
SDG1 End poverty in all its forms everywhere
1.4 Ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance
SDG4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
4.3 Ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university
4.4 substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship
Performance Against Goal
Results of the “Double Materiality Matrix”
Sustainability Dimensions
Impact level for application in business operations
Progress against Short-term and Long-Term Goals
To support children, youth, and vulnerable groups to education-having access to technical and professional skills necessary for their profession, including the campaign of lifelong learning
Performance Summary 2024
Promoting and supporting access to quality education
| Category | Secondary Education | Higher Education | Vocational Education | Total |
|---|---|---|---|---|
| School students and university students in the education system (persons) | ||||
| Graduated school students and university students (persons) | ||||
| School students and university students that work with the Company after graduation (persons) | ||||
| Scholarships for students (scholarship) | ||||
| The value of scholarship (million Baht) |
The details in professional skills development necessary to pursue a career
Children, youth, adults, and vulnerable groups who have developed career skills 57,206 persons
49% of students from Panyapiwat College of Technology (PAT) and Panyapiwat Institute of Management (PIM) majoring in Retail Business to work with the Company
6 students from Panyapiwat Institute have a special opportunity to become the owner of a 7-Eleven stores in the form of a joint venture
(Store Business Partner: SBP)
Supporting CONNEXT ED Model Schools in developing vocational skills through the “Junior Entrepreneur” program, providing students with opportunities to sell their products via the ALL SME MARKETPLACE platform
Promoting vocational training in coffee craftsmanship through the Panyapiwat Coffee Training Center (P-CoT), in collaboration with Kudsan and Bellinee’s Premium Café. This initiative is part of the “Youth Vocational Skill Development Program,” which provides professional training to former juvenile offenders, helping them reintegrate into society with dignity and lead stable lives
The Campaign for Lifelong Learning “CONNEXT ED
Project”
School Partner Volunteers
Volunteer hours for sustainable education development
Sponsorship budget in school development
Risks and Opportunities
The global economic slowdown has led to disruptions across various industries, resulting in a higher rate of job layoffs, as well as rapidly changing labor market demands. The company recognizes the importance of social structure, which includes the factors necessary for basic livelihoods. We are committed to preparing and driving economic and social progress in the country in a stable manner. The company promotes and encourages the workforce to acquire lifelong learning skills, develop technological expertise, and adapt to global changes. This is crucial for the company’s operations.
Therefore, the company focuses on promoting education and lifelong learning for employees, while also offering opportunities for society, particularly communities, children, youth, and vulnerable groups, to access vocational and higher education, as well as lifelong learning. This is done equally for both formal and informal education through the company’s educational projects. These projects cover essential skills for employment, as well as specialized skills that enhance knowledge and increase employment opportunities, preparing individuals to adapt to changes and challenges in the future.
Management Approach
The company is committed to promoting equal access to learning opportunities for its employees, communities, children, youth, and vulnerable groups, aiming to develop skills and knowledge, as well as foster a positive attitude toward learning. This is achieved by delivering learning from the classroom alongside practical work experiences. Furthermore, the company adapts the learning format to align with changing trends, such as competency-based education, online and blended learning, and the adjustment of educational spaces according to safety standards. This is made possible through cooperation with various stakeholders to establish effective educational institutions. In addition, the company supports the provision of scholarships under a sustainable career development pathway, which has been in operation since 1995. This initiative is aimed at creating career opportunities, generating income, and improving the quality of life for employees, youth, communities, and vulnerable groups.
Creating an Equitable Future: Ensuring Accessible and Quality Education for All to Reduce Inequality Across All Communities
Ongoing Project: CONNEXT ED – Phase 6
CONNEXT ED is one of the projects under the human development strategy through education by CP ALL, which participates in enhancing the quality of education to create high-quality schools in all areas. It promotes a learning process in which students actively engage and apply what they learn (Active Learning) by using problem-based learning (PBL). The project also aims to develop into community learning centers, fostering lifelong learning for both formal and informal learners.
In the 2024 academic year, the company has launched the “Mini Entrepreneur” model to develop learning, vocational, and life skills in alignment with the new draft of the National Education Act. This opens opportunities for students to become entrepreneurs, create community products, and even sell their products within 7-Eleven stores.
The plan includes supporting the initiative with budgets, knowledge, educational materials, and equipment, as well as trained personnel with a public service mindset, who will become new-generation leaders (School Partners). These leaders will work in the field as mentors to develop schools nationwide. This is the sixth phase of the project, which has already reached 610 schools and impacted over 160,000 students. The initiative allows students to become business owners by helping to develop and create local products based on community knowledge. If any product stands out and meets quality standards, it will be considered for sale at 7-Eleven stores.
Currently, there are two CONNEXT ED schools that have excellently integrated academic and vocational education curricula. These schools also produce outstanding community products made by youth. They are: Ban San Pa Sak School, Hang Dong District, Chiang Mai, with herbal inhalers produced by lower primary school students. Wang Phai Phitthayakhom School, Wang Sombun District, Sa Kaeo, with tie-dye fabric bags using marigold flowers, produced by secondary school students. Both products are currently in the process of developing packaging and undergoing quality standard checks for further development and improvement
Through this initiative, the company focuses on developing “Mini Entrepreneurs” in all six regions of Thailand to serve as models for other CONNEXT ED schools. These efforts aim to develop both vocational and life skills for youth, in line with global trends, and are divided into four areas:
ICT and academics
Vocational dimension
Agricultural
Environment
In addition to developing “Mini Entrepreneurs,” the company aims to create local curricula to establish community learning centers. These centers will help build careers for people in the community who want to learn vocational skills and generate income.
| ICT and Academics | |
|---|---|
|
“AI Lab continuation projec” Ban Nong Saeng Khok Noi School, Khon Kaen Province |
The curriculum has been developed to incorporate modern technology disciplines, including Robotics, Artificial Intelligence (AI Lab), and basic Internet of Things (IoT). This initiative fosters innovation, leading to the creation of practical projects such as automatic hand sanitizer dispensers, smart drying racks, and intelligent waste bins, which can be effectively utilized in everyday life.   |
|
“Water Smart Model Learning Center for Modern Agricultural Management” Ban Talay Sap Community School, Pathio District, Chumphon Province |
Applies Internet of Things (IoT), Cloud Computing, and Big Data to develop intelligent irrigation control systems. The system automatically regulates water distribution based on key environmental factors such as humidity, temperature, and light intensity, ensuring efficient water management for agricultural plots. Furthermore, the technology is designed to be commercially viable, allowing it to be distributed and offered as a service to surrounding communities.   |
| Vocational dimension | |
|
“Careers – creating Café ” continuation project at the School for the Deaf, Nonthaburi Province, and Ban Na Khu School, Kalasin Province |
Promote hands-on practice and career development for students with hearing impairments and intellectual disabilities, in alignment with the Office of the Basic Education Commission’s goal of providing education for students with special needs according to educational standards. The objective is to equip students with vocational skills that enable them to live happily and sustainably based on the principles of sufficiency economy. Students should also learn to utilize technology as a tool for learning and career development effectively. This is achieved by integrating essential skills such as 3R8C into the process, which includes thinking, designing, planning, and working together with students and the community, so that the knowledge gained can be applied and built upon in the future.   |
|
Project: “Jib-Chim-Chom Tai Rom San Pa Sak” Ban San Pa Sak School, Hang Dong District, Chiang Mai |
Support the budget, knowledge, and provide guidance on developing the store and products for the team of teachers and students to extend the project ‘Jib-Chim-Chom Tai Rom San Pa Sak’ under the name ‘Ras Jamjuree Shop.’ The shop sells products from the community, such as herbal inhalers and souvenirs handmade by students. Additionally, support the distribution channel for ‘herbal inhalers’ through the ALL SME MARKET PLACE platform. Currently, efforts are underway to jointly develop products and packaging under the ‘Small Entrepreneur’ model to enable future sales in 7-Eleven and Modern Trade stores.   |
|
Project: “Exploring the World of Bananas” Wat Chomphu Pradit School, Nakhon Si Thammarat Province |
Product development by processing banana palm to enhance local wisdom and improve the livelihood of the community members. Local experts, villagers, and the community collaborate to develop products from banana palm that add value, such as banana rope, coffee cup handles, food trays made from banana leaves, and plant pots made from banana fibers. Additionally, skills in cost calculation, pricing, and using online platforms for product sales are also incorporated.   |
|
“Happy School tourism business” Ban Khao Thao School, Mueang District, Phang Nga Province |
Support the transformation of a vacant area into a new tourist destination in Phang Nga Province, named “Happy School Learning Park” which includes agricultural plots, vegetable gardens, a nature classroom in a banana grove, a Colonial-style art school building as a check-in point, a Happy School café, pesticide-free vegetable plots, and various landmark check-in points within the area.   |
|
“Amazing hand-woven fabric project from the Paka-nyaw tribe” Ban Mae Yang Ha School, Samoeng District, Chiang Mai Province |
Elevating and adding value to the handwoven fabric of the Paka-nvaw (Karen) ethnic group, which is a cultural heritage passed down through generations. It is an art form embedded with cultural traditions and is considered a valuable legacy. By integrating the knowledge of handicrafts into academic knowledge following the core curriculum, the aim is to broaden students’ perspectives and encourage them to recognize the importance of indigenous fabrics. The process includes learning about valuable cultural traditions, preparing fabric fibers, spinning the fibers, creating the frame, weaving, embroidery, transforming, and eventually marketing the products   |
|
Project: “Rueangprai Products” Wang Phrai Wittayakhom School, Wang Sombun District, Sa Kaeo Province |
The company provides financial support for the “Rueangprai Products” project at Wang Phrai Wittayakhom School to promote the development and production of marigold-based products, particularly tie-dyed fabrics. These products have gained significant popularity due to their variety, aesthetic appeal, and unique designs, making them well-received among customers. Through this project, students gain knowledge and vocational skills, allowing them to: Earn income while studying, Gain hands-on experience in product development, Enhance creativity and innovation, Develop teamwork and collaboration skills, Improve problem-solving abilities. By equipping students with entrepreneurial and career-oriented skills, this initiative helps them generate sustainable income, gain real-world experience, and enhance their employability, preparing them for future opportunities.   |
| Agriculture | |
|
“Khok Nong Na Model” Project Ban Wang Din So School, Prachinburi Province |
Integrates traditional agricultural wisdom into formal education, emphasizing experiential, hands-on learning to promote sustainable development. It is based on the “9-Step Sufficiency Economy Model,” which progresses from basic self-sufficiency (having enough to eat, use, live, and find peace) to advanced economic and social integration (charity, sharing, saving, trading, and networking). Through this initiative, students gain practical knowledge and skills in modern, sustainable agriculture, fostering long-term self-reliance, environmental conservation, and economic resilience.   |
|
“Jasmine Rice and Vegetable Garden Learning Center under the philosophy of Smart Farmer” Project Ban Khok Mamian School, Surin Province |
Integrates Smart Farmer principles into all subject areas, equipping students and community members with a comprehensive understanding of agriculture, including management, business operations, and technology applications. The initiative plays a crucial role in advancing Thailand’s agricultural sector by fostering innovation and efficiency. Furthermore, the project promotes the production of premium black jasmine rice, generating a sustainable source of income for both the school and the local community.   |
|
“Innovations incubation to increase agricultural production” at Ban Sribunruang School, San Sai District, Chiang Mai Province |
Create innovations to increase agricultural productivity and generate employment opportunities for children and students:   |
|
“Aquaponics Vegetable” Project, Wat Ban O School, Phak Hai District, Phra Nakhon Si Ayutthaya Province |
The project involves soil-free vegetable cultivation using an aquaponics system, where organic fertilizer from fish manure is used to provide minerals and nutrients from natural sources to help the plants grow to full size before being used in the school lunch program. Excess produce is sold, and the used water is released into a treatment pond to adjust the water quality before being recycled back into the fish tanks. This method of soil-free farming produces both fresh vegetables and fish simultaneously. The operation takes place in a closed greenhouse system, with controlled temperature and humidity, as well as an evaporative misting system. Additionally, solar panels are used to generate electricity to power the greenhouse.   |
| Environment | |
| “Ton Kla Rai Tung” project, Thap Sakae Kindergarten, Prachuap Khiri Khan Province | Instill the values of reducing, reusing, and eliminating single-use items that contribute to waste, such as plastic cups, straws, and paper plates, among the youth and vendors in the school. Additionally, waste management is integrated into the curriculum, encouraging students to actively participate in waste sorting. The materials are separated from the waste and turned into valuable resources, generating income that is reinvested into the school. This initiative also aims to develop into a community learning center.  |
|
“Tree Nursery and Ton Kla Café” Project Ban Mab Fak Thong School, Bang Lamung District, Chonburi Province |
The development and expansion of the ‘Green Economy’ concept within the school involves the nurturing of tree saplings to be distributed to various projects. Additionally, knowledge from the sapling cultivation process is integrated into the local curriculum, fostering an understanding of the value and importance of trees, forests, and nature. The lush sapling nursery also serves as a tourist attraction in Bang Lamung District, providing an opportunity for the ‘Ton Kla Cafe’ to reach a wider group of visitors. This initiative also aims to instill vocational skills related to business management.   |
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Ongoing Project: “Reed fiber coffee cup handles save the world” at Wat Pradu Hom School (Sukprachasan), Phatthalung Province |
Adding value and expanding into environmentally friendly products such as ‘krachud’ and ‘kork’ (local plants) can generate income for the community. The program ‘Coffee Cup Handle – Eco-friendly Krachud Fiber’ involves applying craft techniques to design coffee cup handles. This initiative has received budget support and has expanded the product line to be used at All Café, available at 7-Eleven stores in the local area.   |
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“Sambaisit by Dondang”: Wood Furniture Training and Development Center Ban Don Daeng Don Noi Wittaya School, Mueang District, Khon Kaen Province |
CP ALL supports the budget and knowledge for the establishment of a training center and the development of wooden furniture products under the ‘Sambaisit by Dondang’ brand at Ban Don Daeng Don Noi Wittaya School. The center is created as a learning hub for students to engage in Action-Based Learning, allowing them to develop vocational skills. At the same time, the school has developed the ‘Sambaisit by Dondang’ course for the general public, offering training in the design and production of pallet wood furniture. Participants will receive certification from the Khon Kaen Labor Skill Development Institute, which will help increase production capacity if demand for the products grows in the future. This initiative will bring income to the communities of Ban Don Daeng, Ban Don Noi, and Ban Don Charoen, promoting sustainability for the community-based learning center.   |
Impacts and Benefits
The Company supports a cumulative budget until phase 6 for the development of
The sponsorship value for CONNEXT ED schools of (2019 – 2024)
Children, youth, and teachers who have undergone vocational training:
Support students, teachers, and communities for lifelong learning
community learning centers
Build pilot schools or School Model
Schools have implemented the project effectively or demonstrated the Best Practice
Schools in joint development projects or Partnership Schools
Generate sustainable income for the community
Quality Education Access and Promotion
The Company has continuously participated in societal educational initiatives for over 17 years through establishing institutions for education and access to VDO conference learning as follows:
Furthermore, the company is committed to enhancing access to quality education by providing scholarships for students at the secondary and higher education levels on an annual basis. In 2024, the company has supported educational institutions and awarded scholarships as follows:
Panyapiwat College of Technology (PAT)
The company established Panyapiwat Technological College (PAT) to provide vocational education opportunities at the Certificate in Vocational Education (Por Wor Chor) and Higher Certificate in Vocational Education (Por Wor Sor) levels. These programs are available to students who have completed Grade 9 (Mathayom 3) or Grade 12 (Mathayom 6) and follow the Ministry of Education’s Dual Vocational Education curriculum. PAT emphasizes Work-Based Learning, enabling students to acquire practical experience through hands-on training at 7-Eleven stores and affiliated companies. Students enrolled in the program receive full scholarships, monthly stipends during practical training, and guaranteed employment opportunities upon graduation.
Certificate in Vocational
Education (Por Wor Chor) Curriculum – 2019
Certificate in Vocational
Education (Por Wor Chor) Curriculum – 2024
Commerce subject type
– Retail business
– Modern Retail Business
(Certificate in Vocational
Education, Years 2-3)
Certificate in Vocational
Education (Por Wor Chor) Curriculum – 2019
Certificate in Vocational
Education (Por Wor Chor) Curriculum – 2024
Industry subject type
Type of business administration subject
– Power Electrical Engineering
Program
– Power Electrical Program
(Certificate in Vocational Education,
Years 2-3)
– Marketing Profession Group
Higher Certificate in Vocational
Education (Por Wor Sor) Curriculum – 2020
Industry subject type
Type of business administration subject
– Mechatronics and Robotics
Program
– Mechatronics and Robotics
Specialization
– Retail Business for
convenience stores
– Modern Retail Business
(Higher Vocational Certificate,
Year 2)
Higher Certificate in Vocational
Education (Por Wor Sor) Curriculum – 2020 (Revised 2021)
Industry subject type
– Horology Engineering Program
– Horology Engineering
Specialization
(Higher Vocational Certificate, Year 2)
Higher Certificate in Vocational
Education (Por Wor Sor) Curriculum – 2024
Industry subject type
Type of business
administration subject
– Electrical and Electronics
Profession Group Electrical
Engineering Program
(Higher Vocational Certificate, Year 1)
– Technical and Industrial
Profession Group – Horology
Engineering Horology
Engineering Program
(Higher Vocational Certificate, Year 1)
– Retail Business for
convenience stores
(Higher Vocational Certificate, Year 1)
In addition, the Company established Panyapiwat Learning Centers in various community areas, totaling 20 centers, and signed an agreement with private vocational schools and more than 170 academic institutions under the Office of the Basic Education Commission (OBEC) to issue a vocational certificate program (vocational certificate) in the field of retail business. At present, there are more than 12,700 students in the program. The college has various activities and projects that are organized to promote the organization’s operation. The outstanding projects are as follows:
Modern Trade Business Specialization (Certificate in Vocational Education (Por Wor Chor) / Higher Certificate in Vocational Education (Por Wor Sor))
The Modern Trade Business Specialization curriculum focuses on developing a dual vocational education system that enhances modern retail management. It emphasizes advanced distribution processes, technology-driven retail operations, and hands-on professional training through Work-Based Learning. This approach ensures that students acquire practical skills in modern trade operations, product and service presentation, accessibility, and convenience, while catering to specific target markets in strategically selected locations. The curriculum is designed to meet the increasing demand for retail professionals by fostering expertise in modern retail distribution and sales systems, technology integration, professional skill development, customer-centric product and service offerings, and strategic retail location management. Students enrolled in this program gain the essential knowledge, competencies, and practical experience required to pursue careers in the modern retail industry and effectively respond to evolving consumer needs.
Learning Professional Store Management Systems
Understanding Product Diversity, Classification of Consumer and Non-Consumer Goods, and Effective Inventory Management to Meet Customer Demand
Developing Modern Information Technology Systems for Efficient Management
Store Layout and Component Management
Systematic and Standardized Product Arrangement to Enhance Customer Convenience
Analyzing Store Location Potential and Target Customer Segments
Sales and Business Management
Organizing Marketing Activities for Target Customers
Effective Management of Public Relations Media in Modern Retail to Reach Target Customers
Fabricating, Assembling, and Welding Metal Structures in Various Formats
Comprehending Modern Sales Systems in B2B and B2C Markets
Performing Point-of-Sale Equipment Operations in Accordance with Sales Procedures, Including Maintenance and Safe Storage of Professional Tools
Performing Service Delivery, Sales, and Product Return Operations While Addressing Customer Complaints and Establishing Professional Customer Relationships
Building and Enhancing Customer Relationships with Professional Ethics by Utilizing Sales Presentation Techniques, Providing Product Information, Preparing Sales Documentation, Managing Inventory Data, and Overseeing Product Delivery in Compliance with Company Policies
Analyzing and Planning Storage Layouts for Supplier Deliveries, Assigning Product Codes Using Software Solutions, Identifying Storage Locations, and Executing Advanced Sales and
Electrical Power Program (Certificate in Vocational Education (Por Wor Chor))
The Electrical Power Program is designed as a dual vocational education system, integrating both theoretical knowledge and practical training to ensure students develop a strong foundation in electrical engineering. The program emphasizes hands-on learning under the guidance of experienced professionals and industry specialists to equip students with precision skills and technical expertise. The curriculum is developed in collaboration with industry partners, ensuring that training content aligns with competency-based education and professional standards. Students will gain fundamental knowledge in the following areas:
Selecting and Applying Appropriate Methods, Tools, and Basic Materials for Operations
Developing a Strong Foundation in Specialized Professional Skills
Enhancing Critical Thinking, Analytical Abilities, and Problem-Solving Skills
Integrating Modern Technology for Advanced and Efficient Work Practices
Managing Safety Procedures in Compliance with International Standards
Assembling, Disassembling, and Testing Electrical Circuits and Equipment
Installing Electrical Devices for Indoor and Outdoor Applications, Including Communication Systems
Controlling Electric Motors and Testing Electromechanical Systems
Designing, Interpreting, Drafting, and Estimating Costs for Electrical Projects
Fabricating, Assembling, and Welding Metal Structures in Various Formats
Assembling, Installing, Maintaining, Applying, and Inspecting Electrical Systems and Equipment for Indoor and Outdoor Use, Including Control Panels and Basic Industrial Electrical Systems, as well as Basic Programmable Logic Controller (PLC) Programming
Assembling, Installing, Maintaining, Applying, and Inspecting HVAC and Refrigeration Systems
Designing, Installing, Controlling, Inspecting, Analyzing, Troubleshooting, and Maintaining Electrical Equipment and Power Systems for Indoor and Outdoor Applications, Including Control Panels, Industrial Electrical Systems, HVAC and Refrigeration Systems, Electromechanical Equipment, PLC Programming, Electrical Drafting, and Automation System Installation
Mechatronics and Robotics Specialization (Higher Certificate in Vocational Education (Por Wor Sor))
The Mechatronics and Robotics curriculum is designed to enhance students’ skills in critical thinking, analysis, and artificial intelligence (AI) design to optimize industrial production management. The program focuses on advancing machine capabilities within industrial settings, including factory robotics and intelligent systems, as well as training automation maintenance engineers, design engineers, and machine control specialists to improve operational efficiency in manufacturing industries. The program provides fundamental knowledge in electrical circuit design and control, machinery control, and the design of heavy machinery and structural components, ensuring students acquire essential expertise to meet industry demands.
Watch Technology Specialization (Higher Certificate in Vocational Education (Por Wor Sor))
The Watch Technology curriculum focuses on developing technical expertise and specialized professional skills through hands-on training. Students will gain in-depth knowledge of disassembly, assembly, repair, and maintenance of various types of watches, ranging from basic timepieces to luxury global brands, including quartz, mechanical (manual-winding), andautomatic movement systems. The program also emphasizes fault analysis, diagnostics, customer service, and workshop design, ensuring students acquire the necessary skills to excel in the watchmaking industry. Upon completing the two-year program, graduates will have the opportunity to pursue higher education in related fields or embark on careers as watch technicians, expert watch repair specialists, and service professionals in leading watch companies. Additionally, students can leverage their expertise to establish their own independent watch repair and maintenance businesses.
Ongoing project: Professional Academic Service – Year 20
Students from the Retail Business, Electrical Power, and Watch Technology programs actively engage in volunteer activities, academic services, and professional services to support the community and society in Nonthaburi Province. These initiatives integrate students’ knowledge and hands-on experience to promote learning and skill-sharing through various activities, including:
Retail Business Program
Household Accounting Exam
Collaboration for communityชุมชน
Waste Management under the “Acheewa Rai Tang” Project
Providing Online Educational Content on Retail Business
Community Livelihood Development: Food Production,
Sunflower Sprout Cultivation, Hydroponic Farming, and Vermicomposting
Community Development in Business Planning
“PAT Doing Good”
Volunteer Project
Providing Knowledge on the Game of Go (Weiqi)
Providing Knowledge on STEM and Sufficiency Economy
Impacts and Benefits
students participated in the project
Participants’ satisfaction rate is over
The project creates jobs and businesses for people in the communities
Provide retail business management knowledge for the community
Instilling a Sense of Responsibility, Self-Sacrifice, and Volunteerism in Students Toward the Community, Society,
and Other Organizations
Promoting Educational Institutions to Enhance Public Awareness and Establishing Educational Networks
Electrical Power Program and Watch Technology Program
Electrical Work and Equipment
Maintenance
Air Conditioning Maintenance
Household Appliance Maintenance
Wristwatch Battery Replacement and Maintenance
Air Conditioning Cleaning and Maintenance Services
Impacts and Benefits
Students were participating in the project and receiving professional academic services
Participants satisfaction rate is over
Enhance career skills for students in the program. Build knowledge for career development and help reduce the burden of electrical appliances and maintenance costs for the community
Reduces the risk of potential accidents and overuse of electricity due to the lack of maintenance and basic knowledge in electrical work
Foster positive community relationships
Students apply their knowledge and skills in watch maintenance to benefit the community
Reducing maintenance costs for community members
Students develop systematic work approaches and teamwork skills
Participating students gain hands-on experience in professional service tasks relevant to their career paths
Ongoing Project: Business for Young Program
CP ALL is committed to promoting and enhancing youth awareness of career opportunities in the retail business sector through the Panyapiwat Learning Center. This program aims to help students make informed decisions about their education and career paths by engaging in interactive learning activities such as Learn and Play sessions and workshops. Students participate in 5 key retail business learning modules, which include:
Module 1:
Service Standards
Module 2:
Professionalism in Service Delivery
Module 3:
Basic Accounting
Module 4:
Product Display and Merchandising
Module 5:
Logo and Product Design, Including Retail Store Study Visits
Impacts and Benefits
Students and youths participated in the project
Educational institutions participated in the project
Encrease educational opportunities for students participating in the projec
Assists in risk reduction from bilateral teaching system incomprehension
Project participants are motivated to continue their vocational education
Ongoing project: “Acheewa Rai Tang” – Year 4
Panyapiwat Institute of Technology has been implementing the “Acheewa Rai Tang” (Zero Waste Vocational Education) Project since 2021, with continuous expansion through 2024. This initiative focuses on waste segregation and resource management, operating under the “Khum Kha Bank” (Value Bank) Program to educate participants on sustainable waste management in daily life. The project emphasizes the Reduce, Reuse, and Recycle (3Rs) principles, fostering awareness and responsibility among students by encouraging active participation in waste management at the source. The project continues to expand its network, sharing waste management knowledge, operational strategies, and providing necessary equipment to support sustainable practices. It has also received collaboration from Charansanitwong Technological College, which visited the program to observe waste segregation methods and participate in exhibitions showcasing waste management solutions. Additionally, project representatives presented insights to the District Quality of Life Development Committee (PQOC) of Mueang Nonthaburi and conducted educational sessions on waste segregation at Wat Lahan Municipality School. In the 2024 academic year, 35 educational institutions are participating in the “Acheewa Rai Tang” Project, including: 12 vocational colleges, 17 secondary schools, 6 Panyapiwat Learning Centers in Bangkok. The total number of participants engaged in the project this year is 1,977 students, further strengthening environmental awareness and sustainable waste management practices within educational communities.
Academic and Professional Service Project for the Community
Panyapiwat Institute of Technology has implemented the Academic and Professional Service Project to provide vocational training and skill development for students andcommunity members in Nonthaburi Province. The initiative aims to equip participants with practical skills that can be used to establish supplementary careers and generate
income. Expert instructors from the institute share their knowledge through hands-on activities, including:
Sunflower Sprout Cultivation for Income Generation
Coffee Brewing Skills for Entrepreneurship
Organic Hydroponic Farming for Sustainable Careers
Vermicomposting for Agricultural Sustainability
Impacts and Benefits
Students from participating institutions have joined the program
Participants’ satisfaction rate is over
The program creates careers and businesses for the community
It builds knowledge in retail business management for the community
outh can use the skills gained to create additional income or make it their main occupation to support their families
Panyapiwat Institute of Management (PIM)
Panyapiwat Institute of Management (PIM), an institute for students who graduated from high school, vocational education or equivalent, offers the opportunity to study at the bachelor’s degree level and can continue to master’s degree and doctorate degree through Work-based Education (WBE). The 3 pillars in linking theoretical knowledge with the actual practice for students are as follows:
Academic knowledge from experts and case studies from real practitioners in the organization through cooperation with networks around the world, both government agencies and private sectors within the country and abroad
Work experience directly from working opportunities through the affiliates and business partners, especially with from being with a Corporate University or university of business organizations, along with being a Network University
Enhancing instructor and student knowledge through class room
teaching and learning based upon real-life challenges occurring within the organization enables pertinence and organizational innovations application
CP ALL, in collaboration with the Panyapiwat Institute of Management (PIM), has provided scholarships to over 11,700 youth and employees, with a total value exceeding 685 million Baht. These scholarships are for undergraduate studies in the Faculty of Business Administration, specializing in Modern Retail Business Management. The program emphasizes learning combined with practical work experience, supported by a network of partner organizations that offer internships. This approach ensures that students acquire the necessary skills and are ready to work immediately upon graduation. Furthermore, there are opportunities to join CP ALL in operational roles as junior executives and progress to senior management positions. Graduates can also become owners of modern trade stores, operate their own businesses, engage in both online and offline product and service ventures, and pursue careers as entrepreneurs or consultants in modern retail businesses, such as convenience stores, wholesale shops, and shopping malls.
CP Axtra, in collaboration with the Panyapiwat Institute of Management (PIM), has provided scholarships to over 526 recipients, including employees’ children, customers, heirs of retail shops, and employees, with a total value of over 6.79 million Baht. These scholarships are for undergraduate studies in the Faculty of Business Administration, specializing in Modern Retail Business Management (CIMM), the Faculty of Agricultural Innovation and Management, specializing in Agricultural Management Innovation (IAM), and Retail Business Management. The program offers opportunities to work with Makro in supervisory roles or as business owners in partnership with Makro. Additionally, it provides opportunities for further education to Makro employees who hold a Higher Vocational Certificate (HVC) and are interested in pursuing a bachelor’s degree but lack the opportunity and financial resources. This allows them to apply their knowledge to their current work and receive a degree upon completion of the program.
Learning Life Fund
Panyapiwat Institute of Management (PIM) established the ‘Fund for a Lifetime of Learning,’ or PIM SMART, to provide scholarships to students participating in the program. This is a scholarship without any obligations. Currently, 757 graduates have benefited from the fund, and 321 scholarships have been awarded, amounting to a value of 8.2 million Baht in 2024
Panyapiwat Institute of Management Demonstration School (SATIT PIM)
Building Success Starts with a Strong Educational Foundation
CP ALL is committed to the belief that every child should have the opportunity to learn what aligns with their interests, while also developing essential life skills such as management, communication, and ethics. This belief led to the establishment of the Panyapiwat Institute of Management Demonstration School (SATIT PIM) to provide Thai youth with the chance to learn through a modern Thai curriculum that builds the necessary skills for their careers.
The company founded SATIT PIM to offer educational opportunities to secondary school students in grades 7-12 (Matthayom 1- 6) through Active Learning. The school encourages learning based on the students’ interests and specialized skills, while fostering an environment conducive to effective learning through a Digital Classroom format. It also instills virtues, responsibility, and discipline to help develop students into skilled and ethical individuals in society. Currently, the school has over 947 students, with 294 graduates to date.
Happiness School
Beyond the exceptional approach to education management, CP ALL is committed to shaping talented and ethical individuals through education, aiming to create leaders of the 21st century. Another key aspect of the Panyapiwat Institute of Management Demonstration School is being a Happiness School. When students are happy in what they do, success follows naturally. The school emphasizes learning through play, hands-on experience, self-awareness, and following personal interests and strengths. There is no competition, no ranking, and no comparison. It operates under the core philosophy of “Valuing education that brings happiness,” focusing on the happiness and success of the students. Through Phenomenon-Based Learning (PhBL), the school encourages students to engage in learning and create their own knowledge (Constructivism), using Active Learning processes that are student-centered (Child-Centered). This approach fosters lifelong learning (Life-Long Learning). The school provides access to education for all students, including those in schools with a Finnish-style approach, such as the Panyapiwat Institute of Management Demonstration School (SATIT PIM). It also prepares students for learning that can take place anytime and anywhere, coupled with practical hands-on experience (Active Learning). The educational management is designed in 4 key dimensions as follows:
Intensive Curriculum
The curriculum promotes learning by ensuring that students enjoy the learning process, guided by expert teachers both from within the country and abroad. It focuses on Academic English, academic skills, and exceptional language proficiency. The program strengthens students’ capabilities in four core subjects: Mathematics, Science, English, and Chinese.
Teaching and Learning Approach
– Active Learning: Learning in the classroom is conducted through active engagement and hands-on practice, allowing students to gain direct experience. There is no ranking or comparison to avoid creating pressure or competition among students
– Digital Literacy: Technology is integrated into teaching and learning. CP ALL has been recognized as an “Apple Distinguished School (ADS)” for the second consecutive term (2020-2026), reflecting the school’s vision of learning through technology
– Assessment and Evaluation Process: Each student is assessed individually, with a personalized system of student care. Teachers provide close guidance and counseling to help students unlock their potential, abilities, and self-discovery before entering university with a solid foundation
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Self-Discovery Process and Student Development
The guidance process is strong and closely managed by teachers, psychologists, and in collaboration with students and parents. Inspiration is fostered through field trips and lectures from guest speakers who are experts in various fields. This is an integral part of the process of discovering students’ strengths, enabling them to set clear learning goals and define their path to success more effectively.
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Educational Network
Having strong educational partnerships both domestically and internationally is crucial. For example, in collaboration with the Finnish Embassy in Thailand, camps are organized to extend learning opportunities for students in Finland. There is also cooperation with the New Zealand Embassy to offer cultural exchange programs with universities in China and Japan. Additionally, international students are invited to participate in activities alongside Thai students. These initiatives are part of the educational network that supports students in becoming global citizens, ready to engage in an international environment.
Education Opportunities
Under the social strategy “7 Go Together”, the Company provides academic opportunities for students who have completed Grades 10-12 (Matthayom 4-6), those in vocational education (Vocational Certificate Program and High Vocational Certificate Program), and higher education (Bachelor degree or higher) for 16 consecutive years. In 2024, a total of 37,523 scholarships have been granted, totaling the value of 1,186 million Baht, and there are 10,474 graduates in total from every program. In addition, the Company grants scholarships to students in the Panyapiwat Institute network at the Master’s degree level and an opportunity to work with the Company after graduation. The Company immediately offers those who have completed vocational education an assistant manager position and those with high vocational education a managerial position in 7-Eleven stores. The Company also offers a special opportunity to become the co-owner of a 7-Eleven stores in the form of a joint venture (Store Business Partner: SBP) in this academic year, 4,987 graduates have graduated and work with the Company.
Lifelong Learning
Lifelong Learning is another Company’s approach to education in conjunction with the approach to promoting learning through education institutions. In addition to basic knowledge, the Company aims to endorse specific fields of expertise and interests, as well as to fulfil the skills necessary for the future. The objective is to enable youth, communities, and Company personnel to respond to new challenges and changes. In 2024, the outstanding projects were as follows:
Ongoing Project: ” Happiness Network in the South” – Year 5
The company recognizes the impact of violence in the 5 southern border provinces, which has led to a lack of educational opportunities for youth. CP ALL, the Panyapiwat Institute of Management (PIM), and the Southern Border Provinces Administration Center have therefore collaborated to expand educational opportunities by providing scholarships and supporting living expenses during studies from the PIM SMART Fund. This includes 3,000 Baht per month for living expenses and 1,500 Baht per month for accommodation, with an income of 12,000-15,000 Baht per month during internships. Additionally, the program encourages graduates to return to work in their hometowns, stimulating employment and fostering economic circulation in the region, thereby improving the income and quality of life for the community.
Impacts and Benefits
Scholarships valued
valued
Graduated, totalling
totalling
Graduates are employed
tudents receive an average monthly income upon graduation
Founded 43 community enterprises
Ongoing Project: “Smiles to the Top of Mountain PIM” – Year 7
CP ALL and Panyapiwat Institute of Management (PIM), in collaboration with the National Electronics and Computer Technology Center (NECTEC) and Choice Mini Store Co., Ltd. to reduce inequality, create equal opportunity, develop the potential of youth in the area, provide scholarships in higher education for ethnic youths in Mae Hong Son Province, organize teaching and learning activities in a learning model system from Work-based Education (WBE) on the innovation front. The project also brings unique community products to improve and develop and raise income for the community with a distance learning system and Teacher-Student Relationship.
Impacts and Benefits
Scholarships valued
valued
Students in the program graduated
totalling
Graduated students are employed
tudents earn an average monthly income
higher than the average income of the population of Mae Hong Son Province by
community entrepreneurs trained
Ongoing Project: “Returning Good People to Society” – Year 6
CP ALL, Panyapiwat Institute of Technology, Panyapiwat Learning Center, in collaboration with the Department of Juvenile Observation and Protection, Juvenile and Family Court, Department of Probation, Ministry of Justice, has expanded its cooperation in 2024 to include child and youth welfare centers under the Department of Children and Youth, Ministry of Social Development and Human Security. The project supports the rehabilitation, treatment, and educational opportunities for juvenile offenders nationwide. These individuals are given the opportunity to study at the participating colleges, learning centers, and cooperating educational institutions, through courses in retail business and retail management in a dual education format. This involves theoretical study at the educational institutions, combined with vocational training at 7-Eleven stores under the program Promoting and Developing Vocational Skills for Children and Youth. Additionally, the project supports the provision of equipment and computers to rehabilitation centers for drug offenders and juvenile observation centers, helping offenders reintegrate into society with dignity and lead fulfilling, normal lives.
Impacts and Benefits
Students and youth participated in the projec
Scholarships granted
Sponsorship valued
Sponsor equipment and computers sets
Equipment and computer sponsored worth
Youth are given educational opportunities, earn income while studying, secure employment after graduation, and have opportunities for additional careers
Ongoing Project: “Creative AI Camp และ Creative AI Club” – Year 7
The Company emphasizes promoting youths in every dimension from increasing skills and knowledge in technology and artificial intelligence (AI), business to philosophy. It also creates a platform for youth to show their potential in formulating AI work, an important step in creating sustainable human resources through the Creative AI Camp (CAI Camp) and Creative (CAI Club) projects, with 3 objectives as follows:
New Learning Space
New learning Space Build a learning space with facilities to expand AI
New Creative Community
New Creative Community Build a new community that collaborates to share knowledge in AI and create a network for youth
New Innovations & Solutions
New Innovations & Solutions Build innovation, think, and develop
new approaches and solutions to problems with AI by club members
In 2024, the company launched the Creative AI Camp project under the concept “AI For All” to provide knowledge while enhancing AI skills for youth in upper secondary education, vocational education (VET certificate and diploma), and higher education (university students in the 1st-2nd years). The program focuses on both the application of AI in business and developing in-depth technological skills to address various societal issues. The camp has produced notable results, as follows:
| Outstanding achievements under the Creative AI Camp project | |
|---|---|
 |
First Prize: Work: KM and AI CHATBOT |
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First Runner-Up: Work: AI for Checking PM Ice Cream Freezer |
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Second Runner-Up: Work: AI for Assisting in Budget Forecasting Calculation |
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The Best Innovation: Work: AI for Inspecting Damaged Signs at Store Branches and Categorizing Types of Damage |
CAI Retail Hackathon: Action Detection Competition
The first CAI Retail Hackathon was launched under the challenge of Action Detection, which involves detecting behavior using AI technology, specifically Computer Vision. This technology can learn and analyze both still images and videos. The event focused on applying AI technology to develop models that solve various problems within convenience stores, aiming to enhance customer service experiences. Participants competed for a total prize pool of over 230,000 Baht, along with medals and certificates for the winners and participants.
| First Prize and Second Prize – 2 Awards | |
|---|---|
 |
First Prize: A group of first-and second-year students from King Mongkut’s Institute of Technology Ladkrabang |
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Second Prize: A group of upper secondary school students from Montfort College, Chiang Mai |
Impacts and Benefits
Students participated in the project and trained in skill development
Activity budget valued at
Develop skills in technology, artificial intelligence, business, and philosophy from Go
Create a network of knowledgeable and high capability people
