Educational Support

Education and Lifelong Learning

Key Performance in 2023

563 schools

Delivering educational opportunities in the CONNEXT ED project

54243 persons

Children, youth, adults, including vulnerable groups that received skill development opportunities

Education support sponsored

28520 scholarships


1394 million Baht

Education support and learning opportunity sponsored

1466 scholarships


65.63 million Baht
27199 persons

นักเรียน นักศึกษา ที่ได้รับการฝึกงาน

Key Progress in 2023

Continuous project for school development, CONNEXT ED, with an additional 69 schools nationwide

Continuous Project for A Better Life Project 5th Year

Happiness Network in the South Project: supporting the accessibility to education for vulnerable groups 4th Year

Smiles to the Top of Mountain PIM Project to support access to education of ethnic groups 6th Year

Creative AI Club Project the organized Creative AI Club Hackathon

Significantly Affected Key Stakeholders

Supporting the SDGs

SDG1 End poverty in all its forms everywhere

1.4 Ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance

SDG4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

4.3 Ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university
4.4 substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

Performance Against Goal

2030 Goal


To support children, youth, and vulnerable groups to education-having access to technical and professional skills necessary for their profession, including the campaign of lifelong learning

Progress against goals

Performance Summary 2023

Promoting and supporting access to quality education


School students and university students in the education system


Graduated school students and university students


School students and university students that work with the Company after graduation


Scholarships for students


The value of scholarship

The details in professional skills development necessary to pursue a career


Children, youth, adults, and vulnerable groups who have developed career skills


of students from Panyapiwat College of Technology (PAT) and Panyapiwat Institute of Management (PIM) majoring in Retail Business to work with the Company


Panyapiwat Institute have a special opportunity to become the owner of a 7-Eleven stores in the form of a joint venture (Store Business Partner: SBP)

The Campaign for Lifelong Learning Project operates under “CONNEXT ED Project”

CONNEXT ED schools under the Company's sponsorship

Pracharath schools that the Company co-developed

School Partner Volunteers

The number of school partners

Volunteer hours for sustainable education development

Sponsorship budget in school development

Risks and Opportunities

In 2O23, the rising layoffs trajectory in various industries globally arise from economic slowdown and rapidly changing labor markets. Corporate development remains centered on social infrastructure, which envelops basic living necessities, preparedness to efficiently propel national economic and societal matters, lifelong learning skills, technological expertise, and resilience to shifting global circumstances. Therefore, business operations do not only desire, but require operating business with sustainable efficiency. This is in anticipation of shifting circumstances and resilience while undergoing rapidly changing conditions. The Company is committed to promoting education and lifelong learning among employees, in addition to enabling equal opportunity to communities, children, youths, and vulnerable groups. This approach entails providing education and lifelong learning, both in formal and informal sectors, through the Company’s educational programs.

Management Approach

The Company is committed to promoting education and lifelong learning among employees while providing social opportunities for communities, children, and youth, to grant equal access for basic education and lifelong learning, both in formal and informal sectors, through Company educational programs. The Company cooperates with numerous agencies in various sectors to establish educational institutions and deliver both classroom-based knowledge to more vocational training as appropriate with shifting learning styles in line with changing global trends. The provisioned efforts include online education platform systems, modification of educational space according to safety standards compliance. The Company grants scholarships sustainably supports career development since 1995, aiming to create career opportunities, generate income, and enhance life quality for employees, the youth, communities, and members of society.

Quality Education Access and Promotion Program

The Company has continuously participated in societal educational initiatives for over 16 years through establishing institutions for education and access to VDO conference learning as follows:

  • Panyapiwat Technology College (PAT) provides opportunities for vocational education
  • Panyapiwat Institute of Management (PIM), which provides youth with opportunities to further their education at the bachelor's, master's, and doctoral levels
  • Panyapiwat Institute of Management Demonstration School (Sathit PIM) covering the middle and high school levels
  • Panyapiwat Learning Center Online education (VDO Conference) at more than 20 locations nationwide.

The company also promotes and supports access to quality education. By providing educational opportunities as financial support for Thai students. From secondary school to tertiary level every year. In 2023, there will be support for educational institutions and scholarships as follows:

1.1 Panyapiwat College of Technology (PAT)

Panyapiwat Technological College (PAT) offers vocational education opportunities at the vocational certificate and high vocational certificate levels for students who have completed Grade 3 and Grade 6 of school. The focus is on comprehensive knowledge, both theoretical knowledge according to the curriculum of the Ministry of Education coupled with Work-Based Learning. Students can take paid internships at 7-Eleven stores in addition to the opportunity to practice skills, accumulate direct experience on the job, and earn extra income, according to the slogan "Free education. Opportunity for a job and vocational training. Earn money while studying." The courses are as follows:

Vocational Certificate Program (Vocational Certificate)

Retail business

Electric Power Division

Higher Vocational Certificate Program (High Vocational Certificate)

Retail Business for convenience stores

Watch Technology

Mechatronics and Robotics

In addition, the Company established Panyapiwat Learning Centers in various community areas, totaling 20 centers, and signed an agreement with private vocational schools and more than 180 academic institutions under the Office of the Basic Education Commission (OBEC) to issue a vocational certificate program (vocational certificate) in the field of retail business. At present, there are more than 12,000 students in the program. The college has various activities and projects that are organized to promote the organization's operation. The outstanding projects are as follows:

Professional Academic Service continuation project for the 19th year

Students and university students majoring retail business and in the electrical power division of the college carry out volunteer activities, academic service activities, and retail and electrical business-related activities for the communities in Nonthaburi Province-the project is conducted by integrating learners' knowledge and experiences in disseminating knowledge through activities as follows:

Retail Business

Household Accounting Exam

The collaboration to clean up the community

Online media education about retail business

Building community career

Business plan preparation and building a community

Impacts and Benefits


participated in the project


participants’ satisfaction rate is over

The project creates jobs and businesses for people in the communities

Provide retail business management knowledge for the community

Electric Power Division


Air conditioning maintenance

Maintenance of electrical appliances

Impacts and Benefits

Enhance career skills for students in the program

Build knowledge for career development and help reduce the burden of electrical appliances and maintenance costs for the community

Reduces the risk of potential accidents and overuse of electricity due to the lack of maintenance and basic knowledge in electrical work

Foster positive community relationships


Participating in the project and receiving professional academic services


Participants’ satisfaction rate is over

For A Better Life continuation project for the 5th Year

CP ALL Panyapiwat Technology College Panyapiwat Learning Center in collaboration with the Department of Juvenile Observation and Protection and the Ministry of Justice support correction, treatment, rehabilitation, and educational opportunities for children and youth, including individuals supervised by the Department of Children and Youth Affairs and the Ministry of Social Development and Human Security, throughout the country who have been convicted. The initiative provides continued studies in the form of retail business and business management courses in a bilateral format. The combination of theoretical studies from an educational institution alongside vocational training at 7-Eleven stores for a period of at least 3 months allows the individuals to receive income while studying in addition to employment guarantees upon vocational training completion. The Company has provided IT support inclusive of equipment and computers for Udon Thani Girls' Home and Ban Ratchasima Children's Home, Nakhon Ratchasima, which operate under the Ministry of Social Development and Human Security, and Wat Santikaramwittaya School under the royal patronage, under the Office of the Basic Education Commission.

Impacts and Benefits


Youth participated in the project


Scholarships granted


Sponsorship valued


Sponsor and computers sets


Equipment and computer sponsored worth

Business for Young Program continuation project

To promote and raise awareness on the information of 20 Panyapiwat Learning Center, assisting young persons in choosing to study and work in a career in the retail business. The program allows more information on the institutions as an alternative to their decision to continue their studies. The program approach involves organizing learning activities such as Learn and Play and organizing workshops about 5 topics about retail business, which are Module 1: Service Standard, Module 2: Personality and Services, Module 3: Basic Accounting, Module 4: Product Display or Product Sorting, and Module 5: Logo and Product Design. The program also includes a visit to retail stores and in an online format to create understanding and a positive attitude about continuing education in vocational training as well as paying more attention to the career path of the retail business.

Impacts and Benefits

Increase educational opportunities for students participating in the project

Assists in risk reduction from bilateral teaching system incomprehension

Project participants are motivated to continue their vocational education


Youth participated in the project


Institutions participated in the project

Acheewa Rai Tang continuation project for the 3rd year

Panyapiwat Technology College carries out the Acheewa Rai Tang Project to instill awareness and cultivate college students to participate in managing daily waste at the source. The project entails reduction and disuse of materials wasted in the college, material sorting activities, and introduction of the value bank. Project participants gain knowledge and daily life waste management comprehension, from usage reduction (reduce), reusing (reuse) and recycling (recycle). From 2021 to 2O23 the continuous expansion of the Acheewa Rai Tang Network provides waste management knowledge, operational guidelines and support equipment. In the 2023 academic year, 30 educational institutions comprising 4 vocational colleges, 16 secondary schools, and 10 Panyapiwat Learning Centers in Bangkok participated in the Acheewa Rai Tang project. Total project participants were 1,881 persons.

1.2 Panyapiwat Institute of Management (PIM)

Panyapiwat Institute of Management (PIM), an institute for students who graduated from high school, vocational education or equivalent, offers the opportunity to study at the bachelor's degree level and can continue to master's degree and doctorate degree through Work-based Education (WBE). The 3 pillars in linking theoretical knowledge with the actual practice for students are as follows:

Academic knowledge from experts and case studies from real practitioners in the organization through cooperation with networks around the world, both government agencies and private sectors within the country and abroad

Work experience directly from working opportunities through the affiliates and businesspartners, especially with from being with a Corporate University or university of business organizations, along with being a Network University

Enhancing instructor and student knowledge through classroom teaching and learning based upon real-life challenges occurring within the organization enables pertinence and organizational innovations application

Happiness Network in the South Project continuation project for the 4th year

The Company is aware of violent incidents in the five southern border provinces which impact individuals through career impact, income decline to unsustainable levels, and missing educational opportunities. CP ALL, Panyapiwat Institute of Management (PIM) and the Southern Border Provinces Administrative Center collaborate to increase higher education opportunities for youths within the area. By providing scholarships and support, living expenses and accommodation during studies of 4,500 Baht per month and income during internship of 10,500 Baht per month. In addition, it encourages students who graduate to return to work in their home areas, stimulates local employment and economic circulation, and raises income and quality of life for the community.

Impacts and Benefits


Awarded scholarships


Have graduated


Graduates are employed


Students receive an average monthly income


Founded enterprises

Smiles to the Top of Mountain PIM continuation project for the 6th year

CP ALL and Panyapiwat Institute of Management (PIM), in collaboration with the National Electronics and Computer Technology Center (NECTEC) and Choice Mini Store Co., Ltd. to reduce inequality, create equal opportunity, develop the potential of youth in the area, provide scholarships in higher education for ethnic youths in Mae Hong Son Province, organize teaching and learning activities in a learning model system from Work-based Education (WBE) on the innovation front. The project also brings unique community products to improve and develop and raise income for the community with a distance learning system and Teacher-Student Relationship.

Impacts and Benefits


Awarded scholarships


Have graduated


Graduated students are employed

    higher than the average income of the population of Mae Hong Son Province by  . 

Students earn an average monthly income


Entrepreneurs trained

Learning Life Fund

Panyapiwat Institute of Management (PIM) has established the "Learning Life Fund" or PIM SMART and reached its 10th year anniversary. The institute supported scholarships for students participating in the project. These scholarships have no obligation upon graduation and can help students earn income while studying. At present, there are 9 cohorts of graduates from the institute.

Impacts and Benefits


Totaling more than graduates


The fund has granted


valued at

1.3 Panyapiwat Institute of Management Demonstration School (SATIT PIM)

The Company established the Panyapiwat Institute of Management Demonstration School (PIM demonstration) to provide opportunities for youth in grades 1-6 to learn areas of interest for them through the method of active learning. Active learning develops learners to be excellent according to their aptitudes and interests and their need to learn. The curriculum is taught in English in 3rd main subjects: Mathematics, Science, and English. There is also an additional 3rd language offered, e.g., Chinese. The school also creates an environment that promotes effective learning in the form of a Digital Classroom, instilling morality, responsibility, and discipline in students. There are currently 938 students and Graduated 1 cohorts of 125 students.

Education Opportunities

Under the social strategy “7 Go Together”, the Company provides academic opportunities for students who have completed Grades 4-6, those in vocational education (Vocational Certificate Program and High Vocational Certificate Program), and higher education (Bachelor degree or higher) for 15 consecutive years. In 2023, a total of 28,520 scholarships have been granted, totaling the value of 1,394 million Baht, and there are 11,646 graduates in total from every program.

In addition, the Company grants scholarships to students in the Panyapiwat Institute network at the Master's degree level and an opportunity to work with the Company after graduation. The Company immediately offers those who have completed vocational education an assistant manager position and those with high vocational education a managerial position in 7-Eleven stores. The Company also offers a special opportunity to become the co-owner of a 7-Eleven stores in the form of a joint venture (Store Business Partner: SBP) in this academic year, 3,286 graduates have graduated and work with the Company.

Lifelong Learning

Lifelong Learning is another Company’s approach to education in conjunction with the approach to promoting learning through education institutions. In addition to basic knowledge, the Company aims to endorse specific fields of expertise and interests, as well as to fulfil the skills necessary for the future. The objective is to enable youth, communities, and Company personnel to respond to new challenges and changes. In 2023, the outstanding projects were as follows:

CONNEXT ED continuation project, phase 5

The CONNEXT ED Project operates under five strategic frameworks, combined with a sustainability framework on self-sufficient schools to cultivate schools and communities with entrepreneurial skills, so participants can generate sustainable income long-term. There is an integration of knowledge in 8 modules of learning composed of learning management processes which enable Active Learning through Problem Based Learning and development of community learning centers to strengthening Lifelong Learning for both formal students within the education system and informal students. During the 2023 academic year, the Company continued the implementation in phase 5 whereby the Company jointly developed 69 additional schools, sponsored the budget, knowledge, and necessary academic equipment, in addition to assigning academic experts from the Company (School Partner) to school posts as close partners and continuously helpers in developing and solving problems. Past successes include the implementation of over 100 projects. The Company has integrated the mentioned body of knowledge to enhance teaching and learning content for the community learning center and ultimately enabled content to form a local curriculum for teachers and students. The curriculum can be replicated and expanded into a successful model for other schools. In 2023, the Company continues to support budgets for schools to maintain project efficiency and model development in 4 main areas: 1. ICT and academics 2. Vocational dimension 3. Agriculture 4. Environment aspects with school models to deliver opportunities for various schools as follows:

ICT and Academics

"AI Lab continuation project" Ban Nong Saeng Khok Noi School, Khon Kaen Province

A curriculum in modern science and technology, fundamentals in Robotics, AI (Artificial Intelligence Lab), and IoT (Internet of Things) as a basis for creating innovations such as automatic hand sanitizer dispensers, automatic clothes drying racks, and Smart Trash-which are innovative works that can be used in everyday life.


“Water Smart Model Learning Center for Modern Agricultural Management ” Ban Talay Sap Community School, Pathio District, Chumphon Province

Application of IoT (Internet of Things), Cloud Computing, and Big Data technologies in smart water system control tools which consider for factors including humidity, temperature, and light prior to watering plants in various agricultural land plots and sales of mentioned system to surrounding communities.
• Assist farmers to reduce costs, increase income, and increase productivity effectively
• Enhance children's technology skills for careers of the future
• Generate income from selling smart water system control kits. The school currently receives continuous orders for mentioned systems

Vocational Dimension

“Careers-creating Cafes” continuation project at the School for the Deaf, Nonthaburi Province, and Ban Na Khu School, Kalasin Province

Promote hands-on learning and career building for students and communities through utilizing necessary skills including 3R8C to establish cafes.


“Traveling the Banana World” continuation project at Wat Chompoo Pradit School, Nakhon SiThammarat Province

Process banana leaves and integration with all 8 learning subject groups, upgrade local wisdom in conjunction with academics to enable livelihood for community members to create value added products based on banana leaves in addition to developing skills in production cost calculations, sales price calculations, online media sales channels as a means to create careers and grant income to the community. Sample products include banana ropes, coffee cup handles, banana leaf food tray, banana fiber plant pots, etc.


Happy School tourism business, Ban Khao Thao School, Mueang District, Phang Nga Province

From wastelands full of overgrown grass which serve as food in raising village cattle, the school received a budget to transform the land into a tourist attraction in Phang Nga Province under the name "Happy School Learning Park", which comprises agricultural plots for vegetable gardens, a nature classroom in a banana grove, a check-in point for the Colonial Style Art School building, Happy School cafe, organic vegetable plot and various landmark check-in points within the area.
• Generate hundreds of thousands of Baht in income from tourists for the school
• Organize local courses on nature tourism business, agriculture, and community tourism
• Enhance professional tourism skills for students


Amazing hand-woven fabric project from the Paka-nyaw tribe, Ban Mae Yang Ha School, Samoeng District, Chiang Mai Province

Elevate and add value to hand-woven fabrics of the Paka-nyaw hill tribe or Karen tribe, which represents inherited wisdom passed down from generation to generation. It is a work of art which embeds cultural traditions thus regarded as valuable heritage through the integration of knowledge from handicrafts and academic knowledge into core curriculum. This initiative provides students with insight and recognition of the importance of local woven fabrics in addition to learning more about valuable cultural traditions and the production process from fabric fibers preparation to fabric fiber winding, framing, weaving, embroidery, processing and distribution.


"Jasmine Rice and Vegetable Garden Learning Center under the philosophy of Smart Farmer" Project Ban Khok Mamian School, Surin Province

Integrated the philosophy of Smart Farmer into every subject’s content. Hence, students and people in the community can understand the agricultural sector in all dimensions, both in management, business, and technology, and become an important driving force for Thailand's agricultural sector in the future. Other projects are products for jasmine rice which allow schools and communities to earn a sustainable income.


Innovations incubation to increase agricultural production at Ban Sribunruang School, San Sai District, Chiang Mai Province

Develop innovations to increase agricultural production, create jobs, and form careers for schoolchildren.
• Using IoT or Internet of Things technology to control temperature, humidity, and water systems support agricultural production increases, such as for bean sprouts
• Unmanned garbage collector refers to an automatic garbage and leaf collection machine to manage fallen leaves and debris within the school, government office, housing development, and various accommodations prior to disposal through natural decomposition methods. This method reduces manpower and reduces time, but effectively increases utility
• CubicHydroponicFarm hydroponic vegetables or soilless vegetables provide farming solutions in space limited settings and areas with unsuitable soil quality through utilizing the CubicFarm system. This system consists of 4O planting tracks attached to a chain belt system similar to a Ferris wheel with the addition of a lighting system, water management system involving automatic valves, and fertigation management system controlled by the IoT (Internet of Things) automation system


Aquaponics Vegetable Project, Wat Ban O School, Phak Hai District, Phra Nakhon Si Ayutthaya Provinceา

Project for soilless vegetable cultivation through applying organic fertilizers derived from fish excrements in Tubtim (Oreochromis niloticus) fishponds through an aquaponics system and passing water through volcanic rock filled ponds to increase mineral content. The resulting high-quality fertilizer nourishes vegetables from seed to harvest. Students enjoy fresh produce from this system in their lunch program while surplus produce is sold to generate income, enhance careers, and serves as learning ideas for students. Water used by vegetables will be transferred into a treatment pond consisting of a 3-layer filtration process, coarse filtration, fine filtration, and the use of EM balls, to purify water prior to reuse in the fish rearing ponds. The mentioned setup allows soilless vegetable cultivation to produce fresh vegetables and rear fish together within a closed greenhouse system operation. Within this operation, temperature can be regulated to 25 degrees Celsius and humidity controls enable conditions to grow cooler climate vegetables through implementing an evaporation setup using paper honeycombs. The entire system runs on green electricity produced by solar panels.
• Capability to reduce electricity costs for schools by 50%
• Assists to enhance your careers, generate income from excess produce according to environmentally friendly circular agricultural economy concepts
• Promote access to safe and sustainable food for schools
• Increase produce quality resulting in appetizing and appealing large-leaf vegetables


“Reed fiber coffee cup handles save the world” continuation project at Wat Pradu Hom School (Su kp rachasan ), Phatthalung Province

Add value and increase environmentally friendly product offerings from local "Papyrus" and "Krajood" plants as a means to provide income for communities. The “Reed fiber coffee cup handles save the world” course applies handicraft techniques in designing coffee cup handle straps, etc. The Company supports the project through providing a budget and retail opportunities at local All Café in 7-Eleven branches. The current trial phase will undergo expansion considerations to 7-Eleven stores with All Café in other areas.


“Seedling cultivation center and Tonkla Cafe” at Ban Map Fakthong School, Bang Lamung District, Chonburi Province

Develop and expand “Green Economy” concepts to schools through seedling nursery programs which transfer saplings to various forestation projects. In integrated knowledge from seedling cultivation into local curriculum, children comprehend the value and importance of trees, forests, nature, while transforming the lush seedling plot greenery into another Bang Lamung District tourist attraction. Patrons of the nearby Wat Yansangwararam can support the “Tonkla Café” which supports children through providing experience in managing coffee shops. This initiative not only provides knowledge and a profession but also cultivates life skills.


"Thap Sakae Green Cafe Saves the World" at Thap Sakae Kindergarten School, Prachuap Khiri Khan Province

Continuing the school's waste management success through establishing a green design coffee shop from recycled and upcycled materials within the environment conscious Green Concept in 5 dimensions:
Green Design The store design adheres to geographical conditions through taking into account wind direction and flow through doors and windows yearlong as a means to not rely on air-conditioning. The doors and windows design which opens up the surrounding view allows natural light to pass through thoroughly, reducing the use of electric lighting
• Green Material & Equipment  Construction materials selection from recycled materials, for instance UHT milk carton based roof and wall tiles and wood pulp panel beverage counters. As a result, the store construction relies on over 3O% recycled or upcycled materials. Tables and chairs utilize materials from recycled paper while upcycled milk bags decorate the shop. Other store equipment are rated as energy-saving and environmentally friendly
• Green Food Good Teste Taste Menu design is based upon healthconsciousness, deliciousness, and nutritional benefits while sourcing ingredients to promote local vicinity identity. For instance coconuts, which is a local product of Prachuap Khiri Khan Province, is integrated into local signature menus in both the bakery and beverage category, to create menus including the coconut chiffon, coconut berserker, coconut waffles, coconut water, and cafe coconut milk
• Green Packging Select naturally biodegradable containers, including cups and plates, which are compostable in addition to degradable, from CONNEXT ED School, a producer of environmentally friendly containers including reed fiber coffee cup handle straps and paper straws
• Green People Provides opportunities for students with a passion for the environment who have completed the Ton Kla Rai Tung course to gain both theoretical and practical coffee shop management skills. Additionally, participants gain experience as a spokesperson to promote coffee shops as a waste management learning center. The center effectively becomes a relaxation and lifestyle destination while promoting environmental knowledge


Impacts and Benefits


The Company supports a cumulative budget until phase 5 for the development


The sponsorship value for CONNEXT ED schools


Children, youth, and teachers who have undergone vocational training

Support students, teachers, and communities for lifelong learning

- 19 local curriculum and 30 community learning centers
- Build 13 pilot schools or School Model
- 16 schools have implemented the project effectively or demonstrated the Best Practice
- 9 schools in joint development projects or Partnership Schools

Generate sustainable income for the community

Creative AI Camp and Creative AI Club continuation project

The Company emphasizes promoting youths in every dimension from increasing skills and knowledge in technology and artificial intelligence (AI), business to philosophy. It also creates a platform for youth to show their potential in formulating AI work, an important step in creating sustainable human resources through the Creative AI Camp (CAI Camp) and Creative (CAI Club) projects, with 3 objectives as follows:

New Learning Space

Build a learning space with facilities to expand AI

New Creative Community

Build a new community that collaborates to share knowledge in AI and create a network for youth

New Innovations & Solutions

Build innovation, think, and develop new approaches and solutions to problems with AI by club members

In 2023, the Company organized the Creative AI Camp project for the 6th consecutive year under the concept of “AI as a Human Being ??? ” to provide knowledge while simultaneously upgrading AI skills for youth at the high school level, vocational level, higher vocational level, and higher education not exceeding the second year of college, to focus on both the application of AI in business and foster in-depth technology skills to answer various societal issues. Outstanding achievements include the following:

Outstanding achievements under the Creative AI Camp project

The concept whereby 7-Eleven convenience store serving numerous customers will incur high maintenance costs conceived an idea to utilize AI to recognize material objects and analyse problems through the “Boonchuay” chatbot as a means to reduce overall repair and maintenance costs. The floors and doors of every 7-Eleven store in Thailand are analysed to reduce issues associated with reporting incorrect materials by over 700 calls per year thus totalling to a cost reduction by over 700,000 Baht per year.

Developed as a solution to the pain point whereby today's 7-Eleven convenience stores assess water quality manually therefore consume significant time and may result in human errors, an image processing system is proposed as an inspection tool. To help increase accuracy and efficiency, the AI solution is web integrated to provide an accurate inspection platform accessible which enables rapid inspection from anywhere.

Second Runner Up: ALL FOR U
Developed to integrate AI for the analysis of 7-Eleven convenience stores customers and to double as a personal assistant capable of recommending items which meet individual needs or target group needs at the correct time As a result of system implementation, an additional minimal average of 8OO,OOO bills or 68 million Baht per year in purchases was recorded.

Development of Knowledge Management (KM) Search by AI arising from concerns whereby Call Center staff require significant time to acquire information and customer issue troubleshooting employs Real-time Voice Search (search for various information required using 'Voice commands' on the Search Engine) in conjunction with the original KM system. The yielded accuracy of 82 % resulted in a reduction of call times by at least 35 seconds per call when compared to a typical call.

In 2023, Creative AI Club organized the Creative AI Club Hackathon 2023, a volunteer activity which encourages youth to dare to think, dare to act, and supports youth development. This initiative aims to transfer knowledge to a new generation of youth through organizing a marathon AI development competition for youth at the high school level, higher education (1st and 2nd year university), vocational level, and higher vocational level under the concept of "Spark the Pebbles".The project is in collaboration with allies from the private sector, the public sector, universities, and alumni from CAI Camp. The event outcomes raise awareness of the youth’s pain point that varies and beyond any adult’s expectation. For example, the problem of online learning, an issue with dressing choices, teenage acne problems, confusion in career choices and college course choices, and, importantly, the creative expression of youth in using AI to solve those problems. The committee jointly considered the proposed guidelines, including the feasibility of the practical application and both technical and operational costs. There are many interesting ideas as follows:

Outstanding achievements under the Creative AI Camp project

First Prize : Team “Fist to Catch AI” with the title “I CAN SEE YOUR VOICE”
Voice spoofing detection application created from black belt AI to prevent impersonation from imitated voices and reduces deception issues by fraudsters.

Runner-up : Team “HackperMinute” with the title “MHOR TEXT”
An application which simplifies medicine administration schedules for forgetful patients through reminding patients of timing and dosage for respective medication. This method reduces the chance of drug resistance and risk of not recovering from illness.

Honorable mention : Team “CooI” with the title “LYSEN”
An application which assists in distinguishing between authentic signatures and forged signatures.

Honorable mention: Team “Fengshui” with the title “FENG SHUI”
An application which provides home arrangements according to Feng Shui principles.

Impacts and Benefits


Participated in the project and trained in skill development


Activity budget valued

Develop skills in technology, artificial intelligence, business, and philosophy from Go

Create a network of knowledgeable and high capability people

Establish a center for technological resources and knowledge and artificial intelligence

Open the World, Create Smiles Project

Lotus's collaborates with Major Care Foundation to organize community social projects with efforts to develop youth quality of life in terms of education and nutritional promotions. The project invites students from schools in the vicinity of the Lotus's branch to view complementary movies and expand horizons through real world learning at Major Cineplex in Lotus's branches. In 2O23, support for the area brought about over 7OO students from schools in communities surrounding the branch to participate in arranged activities and view complementary movies at Major Cineplex in Lotus’s branches. Pilot projects were organized at Lotus’s Yasothon Branch, Lotus’s Phibun Mangsahan Branch and Det Udom branch in Ubon Ratchathani Province. Plans to organize additional activities in 54 Lotus's branches nationwide align with Lotus's commitment to become a SMART Community Center, a center for smart living among all community members and an integral space for all groups in society.

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    ประเภทของคุกกี้มีความจำเป็นสำหรับการทำงานของเว็บไซต์ เพื่อให้คุณสามารถใช้ได้อย่างเป็นปกติ และเข้าชมเว็บไซต์ คุณไม่สามารถปิดการทำงานของคุกกี้นี้ในระบบเว็บไซต์ของเราได้

  • คุกกี้ในส่วนวิเคราะห์

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