Education and Lifelong Learning
Key Performance in 2021
Risks and Opportunities
Education is an important tool for human life. Basic education is a fundamental right and a vital factor that opens social opportunities, creates sustainable career paths, and drives communities and the country to progress efficiently. However, there are still many without access to quality education. In this regard, the Company takes part in providing access and opportunities to education for children, youth, and vulnerable groups—they are to have equal access to basic education and lifelong learning, both in formal and informal education, through a variety of academic programs. The objective is to encourage youths to have knowledge and skills to further their careers as well as support them to grow up to be “smart and good people” for society.
Supporting the SDGs
SDG 1 End poverty in all its forms everywhere
1.4 Ensure that all men and women, especially the poor and vulnerable groups, have equal rights to economic resources, including access to basic services
SDG 4 Ensures comprehensive and equitable quality education and supports lifelong learning opportunities
4.3 Ensure that all men and women have access to quality education in technical, vocational, higher education, including universities
4.4 Increase the number of youth and adults with the necessary skills, including technical and professional skills necessary for employment, career, and entrepreneurship
Performance Against Goal
To support children, youth, adults, and vulnerable groups to access both formal and informal education-having access to technical and professional skills necessary for their profession, including the campaign of lifelong learning
Performance Summary 2021
Promoting and supporting access to quality education
Secondary Education Higher Education Vocational Education
The details in professional skills development necessary to pursue a career
The Campaign for Lifelong Learning
Pracharath schools under the Company’s sponsorship (accumulated schools)
Pracharath schools that the Company co-developed (accumulated schools)
The number of school partners (accumulated persons)
Volunteer hours for sustainable education development (accumulated hours)
Sponsorship budget in school development (accumulated million Baht)
The rationale begins with the realization that knowledge is an opportunity and a future for youth and the nation. CP ALL Public Company Limited and its subsidiaries (“the Company”) have been continually working on education-oriented projects and the agenda of lifelong learning—enabling people to thrive amidst changes in the employment landscape with the acquisition of new skills. The approach includes building a positive attitude, developing new learning challenges, and encouraging enthusiasm for learning, so the youths can be able to adapt to various changes in the future. The Company also continuously delivers academic opportunities for youths by collaborating with other stakeholders, establishing an academic institution, delivering knowledge in the form of learning both inside and outside the classroom, along with on-the-job training and awarding scholarships. The approach of youth development began in 1995 as a guideline to create career opportunities and improve the quality of life for youth. The Company believes that quality education can create career opportunities and a better quality of life for the people in society.
In 2021, the COVID-19 pandemic tremendously affected youths’ access to education. The Company, therefore, develops online teaching and learning system for students, so they have reduced risks of infection and the new method of learning makes education easier, faster, and safe from the COVID-19 pandemic. Examples of new activities and measures regarding the issue are body temperature screening before entering the school, wearing a mask, social distancing, and regular cleaning of equipment and school premises—this is for the highest safety of all students and staff in the school.
Promoting and Supporting Access to Quality Education
CP ALL Plc. has established 2 academic institutions, and they have been in operation for more than 15 years, i.e., Panyapiwat College of Technology (PAT), producing professional personnel with a vocational certificate and a high vocational certificate level; and Panyapiwat Institute of Management (PIM) which provides opportunities for further education for at the bachelor’s, master, and doctoral levels. The Company also established the Panyapiwat Institute of Management Demonstration School (PIM Demonstration School) for the secondary education level from school grades 1-6 and more than 20 Panyapiwat Learning Centers across the country, which aim to expand access to education through an online system (VDO Conference).
Panyapiwat College of Technology (PAT)
The Company established Panyapiwat College of Technology (PAT) to provide academic opportunities for students who have completed Grade 9 and Grade 12 to pursue vocational education, focusing on providing comprehensive knowledge through theoretical knowledge in accordance with the Ministry of Education curriculum and Work-Based Learning. The objective is to create professionals in the retail business and generate income for youths through the opportunity to attend internships at 7-Eleven—following slogan “Free study, find a job, train for a career, earn while studying.” The college has a total of 3 teaching courses as follows:
In addition, the Company established Panyapiwat Learning Centers in various community areas, totaling 20 centers, and signed an agreement with private vocational schools and more than 118 academic institutions under the Office of the Basic Education Commission (OBEC) to issue a vocational certificate program (vocational certificate) in the field of retail business. At present, there are more than 15,000 students in the program. The college has various activities and projects that are organized to promote the organization’s operation. The outstanding projects are as follows:
Professional Academic Service Project
Students and university students majoring retail business and in the electrical power division of the college carry out volunteer activities, academic service activities, and retail and electrical business-related activities for the communities in Nonthaburi Province—the project is conducted by integrating learners’ knowledge and experiences in disseminating knowledge through activities as follows:
Impacts and Benefits
Build knowledge for career development and help reduce the burden of electrical appliances and maintenance costs for the community
Reduces the risk of potential accidents and overuse of electricity due to the lack of maintenance and basic knowledge in electrical work
Returning Loved Ones to Society
Panyapiwat College of Technology and Panyapiwat Learning Center, together with the Department of Observation and Protection of Children and Youth, provide opportunities for past juvenile offenders across the country. They can study with Panyapiwat Technology at the vocational level, retail business course, and retail business management in a bilateral format. Students learn by studying the theory at an academic institution intermixed with vocational internships at 7-Eleven stores for at least three months. Participants are eligible to receive income during their studies and a guarantee of employment after graduation. In addition, participants can learn about coffee during their vocational training-the program is organized by Panyapiwat Coffee Vocational Training Center (P-CoT) in collaboration with the Selection & Screening Department and Bellini Premium Café. The coffee program by CP ALL Public Company Limited consists of 3 modules, e.g., barista training, baking, and shop management. The Company also organize barista competitions under the project “Promoting and developing professional skills of for youths” to prepare participants who once committed juvenile crimes to re-enter society. They can benefit from the program by utilizing the skill and making a career out of what they have learned, being self-sustainable that can partake in the economy. Most importantly, they can live with dignity in society despite their past and therefore reduce the risks of re-committing a crime. The Company awarded 62 scholarships for this project.
PAT Go GREEN Project
The objective is to create awareness among students, university students, and staff in the college for more responsibility in environmental protection. The project is also a response to the plastic waste reduction policy by supporting the use of cloth bags and bringing own water glasses, food boxes, and personal cutlery to use. It is a campaign to separate plastic waste for recycling by adding discard points and waste bins. There are ongoing and regular public relations activities such as school morning announcement activities, public relations boards, setting up the Watcher team, etc. The Committee of the Organization of Professionals of the Future assisted in overseeing the project and helped create the identity of “Love and care for the environment”; a good image for the Company and together contributes to environmental protection and sustainability.
PAT Vocational Schools, No Waste Bin
It is a project that focuses on the end-to-end waste management process. Reduce the use of products that may become trash in the college. The objective is to nurture students, teachers, and personnel in the college to have knowledge and understanding of the issue. Participants should also be able to take part in end-to-end waste management in everyday life to reduce waste in the college, and the project aims to expand the training to other colleges, vocational networks, school networks, and learning centers.
Bilateral education project
CP ALL Plc., together with Panyapiwat College of Technology, the Office of Vocational Education Commission, and the Office of the Basic Education Commission, have entered a memorandum of cooperation in accordance with the project of education management for the integration of bilateral agency and bilateral studies with 2-way communication system since the 2019 academic year. By the rationale of this project, CP ALL Plc. has a duty to award scholarships and facilitate on-the-job training. Panyapiwat College of Technology is to manage professional coursework in the form of distance teaching (Conference) for academic institutions. These academic institutions, under the Office of Basic Education Commission (OBEC), are responsible for providing teaching materials and supervising students. The Office of Vocational Education Commission by Nonthaburi Technical College is responsible for supervising and following up on on-the-job training, vocational training, learning, and the transfer of academic results in a bilateral education format. The bilateral education project has an objective to increase vocational education opportunities for students. They can choose to study it concurrently at the high school level and graduate with two qualifications: a high school diploma and a vocational certificate. In addition, the project also responds to the government’s policy to increase the number of vocational learners. And the project is to prepare skilled workers to enter the labor market for the benefit of the nation’s future development. At present, here are 29 academic institutions participated in the project and the number of students who joined the project are 898 students.
Panyapiwat Institute of Management (PIM)
The Company established Panyapiwat Institute of Management (PIM) for students who have graduated from high school and vocational education or equivalent to have the opportunity to study at the bachelor’s degree level and can be extended to a master’s degree and Ph.D. via a teaching system called Work-based Education (WBE)—a link between theoretical knowledge and practice; unified under the three strengths as follows:
The institute has established the “Learning Life Fund” or PIM SMART to support scholarships for students participating in the project. These scholarships have no obligation upon graduation and can help students earn income while studying. At present, there are 11 cohorts of graduates from the institute, totaling more than 19,000 students and graduates.
In addition, the Company established the Panyapiwat Institute of Management, EEC Campus in Pattaya, Chonburi Province, which has been in operation since 2020. The objective is to produce graduates that meet the needs of the business sector in the Eastern Special Development Zone. Currently, PIM offers numerous higher education courses relevant to business applications, e.g., the Bachelor of Business Administration Program, Modern Trade Business Management Program, Bachelor of Business Administration Program for Food Business Management, Bachelor of Science Program for Digital Technology and Information Technology, and Bachelor of Engineering Program, Industrial Engineering, and Intelligent Manufacturing, and the most recently approved program is the Bachelor of Nursing program. The success of PIM is rooted in its focus on on-the-job training for students and the ability to facilitate job experience at the real workplace. So, students have skills that meet the needs of the labor market in terms of management and the service business in the Eastern Economic Corridor (EEC) for more than 350 students.
Panyapiwat Institute of Management Demonstration School (SATIT PIM)
The Company established the Panyapiwat Institute of Management Demonstration School (PIM demonstration) to provide opportunities for youth in grades 1-6 to learn areas of interest for them through the method of active learning. Active learning develops learners to be excellent according to their aptitudes and interests and their need to learn. The curriculum is taught in English in 3 main subjects: Mathematics, Science, and English. There is also an additional 3rd language offered, e.g., Chinese. The school also creates an environment that promotes effective learning in the form of a Digital Classroom, instilling morality, responsibility, and discipline for students. There are currently 850 students.
Sharing of Education Opportunities
CP ALL Plc. continues the policy to promote education for youth development in accordance with the motto “Creating and sharing opportunities with each other.” The Company has been awarding scholarships for Thai students in grades 4-6 at the vocational level (vocational certificate and high vocational certificate level) and higher education (bachelor’s degree) for the 13th consecutive year. In 2021, a total of 37,132 scholarships had been awarded, with a total value of over 1,247 million Baht, and there is a total of 7,938 graduates from all programs. Students also receive the opportunity to work with the Company after they graduate. The Company immediately offers those who have completed vocational education an assistant manager position and those with high vocational education a managerial position in 7-Eleven stores. The Company also offers a special opportunity to become the co-owner of a 7-Eleven store in the form of a joint venture (Store Business Partner: SBP)—in this academic year; 2,663 graduates have graduated and work with the Company.
The Campaign for Lifelong Learning
CONNEXT ED Project, phase 4
In spite of the COVID-19 pandemic, the Company remains committed to nurturing and advancing the education of schools and communities. The CONNEXT ED Project operates under five strategic frameworks, combined with a sustainability framework on self-sufficient schools to cultivate schools and communities with entrepreneurial skills, so participants can generate sustainable income. The project enables the school and its projects to move forward and support knowledge integration for academic institutions or local courses. The project also integrates the strengths of each project into eight learning subject categories in accordance with the core curriculum-creating learning processes in both active learning and problem-based learning that are consistent with the competency-based curriculum according to the Ministry of Education’s policy. The project includes the development of a community learning center, an open space for people in the community to learn short courses, a journey to Lifelong Learning, and the project may expand to other schools in the implementation of Phase 4. In the 2021 academic year, the Company jointly developed 105 additional schools, sponsoring the budget, knowledge, and necessary academic equipment, as well as sending academic experts from the Company (School Partner) to be partners to help schools closely and continuously in developing and solving problems. Past successes include the implementation of over 500 projects in the field of agriculture, academic, art, culture, and environmental projects, including providing educational opportunities for people in the community-advancing academic institutions to be learning community centers. In addition, the Company formed an integrated module in agriculture, handicrafts, and environment-the result is the content in the form of a local curriculum for teachers and students, ready to be expanding into a successful model for other schools. In 2021, there are projects from Best Practice School, School Model, and Partnership School that the Company has helped to develop. These outstanding projects are as follows.
“Jasmine Rice and Vegetable Garden Learning Center under the philosophy of Smart Farmer” Project
For Ban Khok Mamian School, Surin Province, and integrated the knowledge of the community into the educational curriculum-incorporating content related to being a Smart Farmer into other subjects, so students and people in the community can understand the agricultural sector in all dimensions; both in management, business, and technology, and become an important driving force for Thailand’s agricultural sector in the future. Other projects are products for jasmine rice which allow schools and communities earn a sustainable income.
“Coffee Cup Handles and Sedge For Sustainable Earth” Project
From Wat Praduhom School (Sukprachasan), Khuan Khanun District, Phatthalung Province The project involves using local plants that grow naturally, such as sedge and cash crops like a bulrush, to process them into various environmentally friendly products to add value to what is available in the community. The project also creates a program called “Coffee Cup Handles and Sedge for Sustainable Earth;” it is an integrated program with local knowledge, applied handicraft techniques, and the beautiful coffee cup handles design content. The Company sponsors the project budget and encourages schools to bring coffee cup handles made from sedge to be used for All Café in 7-Eleven stores, three pilot branches: Thale Noi Branch, Khuan Khanun Branch, and Pho Thong Khuan Khanun Branch. The pilot period ran for three months. If the customer gives good feedback, the Company considers preparing to expand the new operation guideline to 7-Eleven stores All Café in the southern area.
“Travel into the World of Banana Trees” Project
From Wat Chompoo Pradit School, Nakhon Si Thammarat Province, has brought the knowledge about banana palms to integrate with eight content subjects for various products; 8 learning subject groups such as banana rope for a coffee cup holder, food tray made from banana leaves, and plant pot from banana fiber. The Company works with village knowledge experts and other people in the community to come up with ideas to add value to banana products, ways to enhance production cost, sales calculation skills, and using online media to sell products to create jobs and generate income for the community.
Impacts and Benefits
Students, teachers, and communities are supported to achieve lifelong learning and to create sustainable income for the community
16 community learning centers
Necessary Skills for the Future
The Company promotes the advancement of knowledge and abilities and training for necessary career skills for youth via a variety of projects. In 2021 there are outstanding projects as follows:
The Creative AI Camp, 4th Year
The Company has been running the Creative AI Camp to develop AI creative skills for high school and vocational students for the 4th year consecutively. The project ran under the human concept of “AI Creativity, Create AI” (AI Creativeness) for the benefit of society. In 2021, the Company implemented a project through a blend of online and offline learning as a consequence of the COVID-19 pandemic. There were workshops and Phenomena Work-based Education Learning to simulate attending a real camp for three months.
The business partners and key speakers cooperated in organizing the camp project; 20 connections were established, e.g., qualified teachers from the Faculty of Engineering, Chulalongkorn University, the Faculty of Engineering and Technology, Panyapiwat Institute of Management, AI Specialist, Gosoft (Thailand) Co., Ltd., iKnow Plus Co., Ltd., SUNPLEX GROUP AMBIENT GROUP, including Data Scientist from leading AI companies in Japan, Amazon Web Service (AWS), a global cloud platform developer, and provider of cloud services, and TKK Corporation Co., Ltd., comprehensive provider of robotics and automation for service and industrial applications in addition to integrating creative AI methods through the Creative AI Convergence by Go Philosophy and raising IQ through knowledge of ABCD technology clusters. This year, there are also two groups of youth: 1) Business AI, which focuses on business knowledge related to AI analysis and application, and Technical AI—the programs have an emphasis on in-depth technology skills, creative ideas, and produce works to meet the needs and aligned with current changes of the business world. All activities are intensive programs and carried out through a fully online system for two months.
Creative AI Club Project
The Company recognizes the importance of providing a space for young people to continually learn and develop their AI skills. Therefore, the Company established the Creative AI Club by CP ALL, a community to gather AI people in the heart of Go. The project has the objectives to create three new outcomes as follows: