Good Health and Well-being
Risks and Opportunities
Healthy food trends have become very popular. From various research studies, the findings present the average growth rate of 2.4% for the value of healthy food and beverage consumption in 2020. The healthy food businesses also have a considerable growth rate, meaning most consumers have changed their behavior in self-care by choosing good nutritious food with consideration to their health, becoming healthier amidst the current epidemic. The Company is aware of learning, developing potential, and upgrading its capability in researching healthy products, e.g., preservative-free food, sugar, palm oil, no artificial color and fat-free, alternative protein food, and superfood—all to promote good health of the people, consumers can have access to safe and nutritious food. This is in response to the sustainable shift towards healthier behavior.
Supporting the SDGs
SDG 2 End hunger, achieve food security and enhance nutrition and promote sustainable agriculture
2.1 End hunger and provide security for all, especially the poor, those in a fragile state, and infants—they should have the right and access to safe and nutritious food
SDG 3 Ensures healthy lives and promotes well-being for all at all ages
3.8 Access to quality essential health services and access to essential medicines and vaccines that are safe, effective, of good quality, and affordable
Performance Against Goal
Increase the number of new health & nutrition products and services
Performance Summary 2021
Total Product Focusing on Health and Wellness (Items: SKUs)
The Number of Existing Products Focusing on Good Health and Wellness (Items: SKUs)
The Number of New Products that focus on Good Health and Wellness (Items: SKUs)
The Proportion of Sales of Co-developed Products (Private Brand) to Total Product Sales (%)
Proportion of Sales of Private Brand Products by Category
Share of sales volume of Health and Wellness products as a percentage of total sales volume of consumer products (%)
Healthy alternative products
Product that are lowed in saturated fat, trans fats, sodium or added sugars
Product that contain increased nutritious ingredients
Product that reformulated
Nutritional Labelling on Products
CP ALL Public Company Limited and its subsidiaries (“the Company”) have initiatives related to good health and nutrition and operate under the Health and Nutrition Policy-involving food products, access to information, and communication on the issues. Examples of these operations are food production processes that comply with national regulations and standards, promoting activities on the access to good health for consumers. The Company also collaborates with internal and external departments to exchange knowledge, seek advice, participate in research, and develop healthy food products, for example, food products without sugar, no artificial colors, no fat, dietary fiber, iron, etc. Other activities include selecting quality ingredients from responsible, certified, and verified sources, especially for Genetically Modified Organisms (GMOs) goods. In addition, the Company formulates a strategy to create customer awareness. The initiatives include adjusting the image of the 7-Eleven stores, efficiently arranging healthy food products for more convenience and access for consumers as well as organizing a campaign to stimulate the consumption of Health and Nutrition Products. Moreover, due to the COVID-19 pandemic, the Company has set measures to maintain a hygienic and safe environment to build confidence for customers in 7-Eleven stores. Routine activities are cleaning the surface area regularly, determining specific service areas to maintain social distancing, requiring all customers to wear masks and get a temperature check before to store entry, as well as educating and communicating with employees about epidemic prevention measures; that they need to wash their hands every time before touching and preparing products.
Criteria for Products that are Considered Health Products
The Company is committed to developing healthy products by defining criteria for four categories of healthy products:
Examples of Healthy Products Available at 7-Eleven Stores
1. Ready-to-Eat Water Chestnuts
2. Stir-fried Fusilli with Chicken (Chef Cares Brand)
3. Mama Oriental Kitchen, Bacon Carbonara Flavor 85 g.
4. Vitaday, Vitamin C Collagen Orange Flavor 480 ml.
5. Singha Lemon Yuzu Soda 330 ml.
Building Awareness; Promoting Consumption of Healthy Products
The Company cooperates with various agencies internally and externally that have expertise in food—these are the National Science Technology and Innovation Policy Office (STI), Institute of Nutrition, Mahidol University, and CP Food Lab Company Limited, which is the Company’s food research, development and analysis company; it is profiled in the Food Inno-polis project, which is responsible for research and development and balancing products’ nutrition such as sodium, sugar, fat, trans-fat, etc. to meet the needs of consumers in each age range and those who require specific nutrition such as patients, etc.
Examples of health products developed by the Company in collaboration with the Mahidol Institute of Nutrition by using Nutrient Function Claims
1. Pork boiled rice for the elderly
2. Jumbo Big Pao Vegetarian
The Company provides labeling of nutrition on the products for standard compliance. The label details the key ingredients, usage guidelines, and storage guidelines-the objective is to clarify the products and help consumers know the nutritional value and can avoid nutrients that may cause harm. Also, the Company encourages suppliers to develop a Guideline Daily Amounts (GDA) nutrition label and display calories, fat, sugar, and sodium values, both compulsory by the law 100% and by the voluntary sector, with cover all product categories, amounting to 37.78%.
Examples of products that display nutrition labels and products labeled with GDA’s calories, fat, sugar, and sodium labeling
Genetically Modified Organisms (GMOs) Product Management
Consumers are still concerned about Genetically Modified Organisms (GMOs), so the Company is committed to sourcing its raw materials from responsible sources throughout the supply chain. The Company establishes a clear management policy for GMOs in accordance with the national legal and regulatory requirements. Other activities include endorsing suppliers in the selection of products through answering the questionnaire and providing evidence of GMOs products in the risk category as required by law. In addition, the Company also requires product labeling to display details of the products’ ingredients or GMO information-the purpose is to ensure that the food is safe and certified by a reliable agency.
In 2021, under the strategy of “Product, Place, People, Channel, and Technology,” the Company implements the following strategic projects:
“Eat Well, Live Well, Be Happy” Project
The Company has carried out the “Eat Well, Live Well, Be Happy” Project for the 3rd year consecutively in 2021. The Company responds to the needs of all customers and raises awareness about the project to both online and offline channels by expanding the project to more than 3,874 7-Eleven stores. The 7-Eleven stores that participated in the project had sales of food and beverages in the health category of 4,069 million Baht, accounting for 24.2% of the total sales of all stores participated. In addition, 7-Eleven stores are being built to be community wellness centers’ through the eXta
drugstores and the network of stores—there are pharmacists ready to give advice and provide the service. In 2021, due to the situation of the COVID-19 pandemic, the increased rate of infection caused people to take more care of their health. The behaviors are apparent via careful selection of health products—for both preventive care and good health maintenance. Some behaviors are changed as a result of the Work from Anywhere policy. Consumers tend to cook their food to ensure that the food consumed is fresh, clean, and safe. The “Eat Well, Live Well, Be Happy” Project selects products that meet the needs of customers by adding more healthy products to the shelf-e.g., ready-to-drink, ready-to-eat and ready-to-cook products, and a variety of other healthy products with the focus on ready-to-cook food, meat and vegetables, fresh fruits, products according to the market trends, and medicine. Medicines that are available are over-the-counter drugs, generic medicines, herbal remedies, medical equipment, vitamin supplements, etc.-all of which can be ordered via the 7Delivery application, a fast and convenient service that delivers any order to a customer’s home.
Furthermore, customers can order these health products via the Health Icon in the 7Delivery application. The Company also campaigned for healthy consumption, such as calorie-controlled menus, recommending food menus with appropriate calories range, and introducing products with nutrition symbols “Healthy Choices” as healthy options for consumers.
The Company also promoted the All PharmaSee application; the application provides free pharmacist consultancy service 24 hours a day via the app. “Eat Well, Live Well, Be Happy” Project aims to provide health-oriented products and services for customers and surrounding communities in a sustainable way.
Tao Kae (Entrepreneurs) Project: “Community Health Center”
The Company operates the Tao Kae (Entrepreneurship) Project: “Community Health Center” by expanding the scope of convenient access to health services and products for the community through various maneuvers as follows:
Healthy Product Development Project, Private Brand
The Company has established guidelines for health with reference to the food standards announced by the Ministry of Public Health and other relevant standards. The Eat Well logo standards are designed according to the Company. The healthy food products for Private Brands’ food and drink categories are ensured to pass the criteria of “Healthy Choices” certified by the Institute of Nutrition, Mahidol University. In 2021, there are 31 privately developed products (Private Brands) that have passed the aforementioned standards (SKUs). Examples of healthy products are as follows:
1. 12-whole grains sandwich stuffed with chicken breast dressing
2. Black Sesame Cereal Sandwich with Tuna Salad
3. Butterfly Pea Honey Lemon Coffee
4. Rice topped with stir-fried pork and basil
VG for Love Project
CPRAM Company Limited continues to develop product categories under the brand “VG for Love,” which is a new food category for the consumer group that chooses to mainly consume plants or “Plant-Based Diet.” The lifestyle corresponds to the four types of love: love of health, love of animal life, love for the environment, and love for the earth. The project aims for the food chain balance.
The food for those who eat plants primarily by abstaining from animal products and plants that have a pungent smell
The food for those who eat plants primarily by abstaining from animal products. However, there can consume dairy products
Performance Data of Health & Well Being
|GRI Standared||Required Data||Unit||2018||2019||2020||2021|
|G4-FP6||Total of sales volume of consumer products that are lowered in satured fats/ trans fats/ sodium/ added sugars||Percentage||1.15||3.12||1.32||2.33|
|– Ready-to-eat food||N/A||3.12||0.15||1.88|
|– Packaged beverage (exclude alcoholic)||N/A||0.00||1.16||0.46|
|– Process food||N/A||0.00||0.00||0.11|
|G4-FP7||Total of sales volume of consumer products that are increased nutritious ingredients||Percentage||1.10||0.00||6.93||1.09|
|– Ready-to-eat food||N/A||0.00||1.01||1.05|
|– Packaged beverage (exclude alcoholic)||N/A||0.00||5.92||0.05|
|– Process food||N/A||0.00||0.00||0.00|
|Total of sales volume of consumer products that are renovated/ reformulated||ร้Percentage||0.20||5.66||7.55||0.75|
|– Ready-to-eat food||N/A||3.80||2.21||0.75|
|– Packaged beverage (exclude alcoholic)||N/A||1.86||5.33||0.00|
|– Process food||N/A||0.00||0.00||0.00|
– N/A = Not Available
– The reporting data is covered only scope of private brand (PB) that sells through various CP ALL’s channels both online and offline
– The reporting data is covered the products that certified “healthier choice”, and the formula adjusted products that aligned with the laws and the international/local accepted standards i.e. Notification of the Ministry of Public Health (No. 182) B.E.2541