Product Management for Health and Nutrition

Good Health and Well-being

Risks and Opportunities

Healthy food trends have become very popular. From various research studies, the findings present the average growth rate of 2.4% for the value of healthy food and beverage consumption in 2020. The healthy food businesses also have a considerable growth rate, meaning most consumers have changed their behavior in self-care by choosing good nutritious food with consideration to their health, becoming healthier amidst the current epidemic. The Company is aware of learning, developing potential, and upgrading its capability in researching healthy products, e.g., preservative-free food, sugar, palm oil, no artificial color and fat-free, alternative protein food, and superfood—all to promote good health of the people, consumers can have access to safe and nutritious food. This is in response to the sustainable shift towards healthier behavior.

Performance Against Goal

2030 Goal


Increase the number of new health & nutrition products and services

Performance Summary 2021

Total Product Focusing on Health and Wellness (Items: SKUs)

The Number of Existing Products Focusing on Good Health and Wellness (Items: SKUs)

The Number of New Products that focus on Good Health and Wellness (Items: SKUs)

The Proportion of Sales of Co-developed Products (Private Brand) to Total Product Sales (%)

Proportion of Sales of Private Brand Products by Category

Share of sales volume of Health and Wellness products as a percentage of total sales volume of consumer products (%)

Healthy alternative products

Product that are lowed in saturated fat, trans fats, sodium or added sugars

Product that contain increased nutritious ingredients

Product that reformulated

Remark: 1) Percentage compared to total food and beverage sales 2) Health products cover private brands development products and national brands of food and beverage 3) Healthier Choice Criteria by Mahidol University on nutrient control in 8 categories, namely sodium, energy, sugar, fat, mineral salt, fiber, and iron, to ensure proper dietary intake

Nutritional Labelling on Products

Management Approach

CP ALL Public Company Limited and its subsidiaries (“the Company”) have initiatives related to good health and nutrition and operate under the Health and Nutrition Policy-involving food products, access to information, and communication on the issues. Examples of these operations are food production processes that comply with national regulations and standards, promoting activities on the access to good health for consumers. The Company also collaborates with internal and external departments to exchange knowledge, seek advice, participate in research, and develop healthy food products, for example, food products without sugar, no artificial colors, no fat, dietary fiber, iron, etc. Other activities include selecting quality ingredients from responsible, certified, and verified sources, especially for Genetically Modified Organisms (GMOs) goods. In addition, the Company formulates a strategy to create customer awareness. The initiatives include adjusting the image of the 7-Eleven stores, efficiently arranging healthy food products for more convenience and access for consumers as well as organizing a campaign to stimulate the consumption of Health and Nutrition Products. Moreover, due to the COVID-19 pandemic, the Company has set measures to maintain a hygienic and safe environment to build confidence for customers in 7-Eleven stores. Routine activities are cleaning the surface area regularly, determining specific service areas to maintain social distancing, requiring all customers to wear masks and get a temperature check before to store entry, as well as educating and communicating with employees about epidemic prevention measures; that they need to wash their hands every time before touching and preparing products.

Examples of Healthy Products Available at 7-Eleven Stores

1. Ready-to-Eat Water Chestnuts

2. Stir-fried Fusilli with Chicken (Chef Cares Brand)

3. Mama Oriental Kitchen, Bacon Carbonara Flavor 85 g.

4. Vitaday, Vitamin C Collagen Orange Flavor 480 ml.

5. Singha Lemon Yuzu Soda 330 ml.

Examples of health products developed by the Company in collaboration with the Mahidol Institute of Nutrition by using Nutrient Function Claims

1. Pork boiled rice for the elderly

2. Jumbo Big Pao Vegetarian

The Company provides labeling of nutrition on the products for standard compliance. The label details the key ingredients, usage guidelines, and storage guidelines-the objective is to clarify the products and help consumers know the nutritional value and can avoid nutrients that may cause harm. Also, the Company encourages suppliers to develop a Guideline Daily Amounts (GDA) nutrition label and display calories, fat, sugar, and sodium values, both compulsory by the law 100% and by the voluntary sector, with cover all product categories, amounting to 37.78%.

Examples of products that display nutrition labels and products labeled with GDA’s calories, fat, sugar, and sodium labeling

Genetically Modified Organisms (GMOs) Product Management

Consumers are still concerned about Genetically Modified Organisms (GMOs), so the Company is committed to sourcing its raw materials from responsible sources throughout the supply chain. The Company establishes a clear management policy for GMOs in accordance with the national legal and regulatory requirements. Other activities include endorsing suppliers in the selection of products through answering the questionnaire and providing evidence of GMOs products in the risk category as required by law. In addition, the Company also requires product labeling to display details of the products’ ingredients or GMO information-the purpose is to ensure that the food is safe and certified by a reliable agency.

“Eat Well, Live Well, Be Happy” Project

The Company has carried out the “Eat Well, Live Well, Be Happy” Project for the 3rd year consecutively in 2021. The Company responds to the needs of all customers and raises awareness about the project to both online and offline channels by expanding the project to more than 3,874 7-Eleven stores. The 7-Eleven stores that participated in the project had sales of food and beverages in the health category of 4,069 million Baht, accounting for 24.2% of the total sales of all stores participated. In addition, 7-Eleven stores are being built to be community wellness centers’ through the eXta
drugstores and the network of stores—there are pharmacists ready to give advice and provide the service. In 2021, due to the situation of the COVID-19 pandemic, the increased rate of infection caused people to take more care of their health. The behaviors are apparent via careful selection of health products—for both preventive care and good health maintenance. Some behaviors are changed as a result of the Work from Anywhere policy. Consumers tend to cook their food to ensure that the food consumed is fresh, clean, and safe. The “Eat Well, Live Well, Be Happy” Project selects products that meet the needs of customers by adding more healthy products to the shelf-e.g., ready-to-drink, ready-to-eat and ready-to-cook products, and a variety of other healthy products with the focus on ready-to-cook food, meat and vegetables, fresh fruits, products according to the market trends, and medicine. Medicines that are available are over-the-counter drugs, generic medicines, herbal remedies, medical equipment, vitamin supplements, etc.-all of which can be ordered via the 7Delivery application, a fast and convenient service that delivers any order to a customer’s home.

Furthermore, customers can order these health products via the Health Icon in the 7Delivery application. The Company also campaigned for healthy consumption, such as calorie-controlled menus, recommending food menus with appropriate calories range, and introducing products with nutrition symbols “Healthy Choices” as healthy options for consumers.

The Company also promoted the All PharmaSee application; the application provides free pharmacist consultancy service 24 hours a day via the app. “Eat Well, Live Well, Be Happy” Project aims to provide health-oriented products and services for customers and surrounding communities in a sustainable way.

  • Expand the scope of 7-Eleven stores to become community health centers
  • Train pharmacists at eXta drugstores to become “entrepreneurial pharmacists.”
  • Train employees of 7-Eleven stores to be Health Masters
  • Create awareness and publicize the application “All PharmaSee” for health consulting services with pharmacists
  • Meet individual customer needs through customer insight assessments from the All PharmaSee app
  • Integrated collaboration between All PharmaSee and True Health applications to provide the best service for customers

1. 12-whole grains sandwich stuffed with chicken breast dressing

2. Black Sesame Cereal Sandwich with Tuna Salad

3. Butterfly Pea Honey Lemon Coffee

4. Rice topped with stir-fried pork and basil

Other Information

Performance Data of Health & Well Being

GRI Standared Required Data Unit 2018 2019 2020 2021
G4-FP6 Total of sales volume of consumer products that are lowered in satured fats/ trans fats/ sodium/ added sugars Percentage 1.15 3.12 1.32 2.33
– Ready-to-eat food N/A 3.12 0.15 1.88
– Packaged beverage (exclude alcoholic) N/A 0.00 1.16 0.46
– Process food N/A 0.00 0.00 0.11
G4-FP7 Total of sales volume of consumer products that are increased nutritious ingredients Percentage 1.10 0.00 6.93 1.09
– Ready-to-eat food N/A 0.00 1.01 1.05
– Packaged beverage (exclude alcoholic) N/A 0.00 5.92 0.05
– Process food N/A 0.00 0.00 0.00
  Total of sales volume of consumer products that are renovated/ reformulated ร้Percentage 0.20 5.66 7.55 0.75
– Ready-to-eat food N/A 3.80 2.21 0.75
– Packaged beverage (exclude alcoholic) N/A 1.86 5.33 0.00
– Process food N/A 0.00 0.00 0.00

– N/A = Not Available
– The reporting data is covered only scope of private brand (PB) that sells through various CP ALL’s channels both online and offline
– The reporting data is covered the products that certified “healthier choice”, and the formula adjusted products that aligned with the laws and the international/local accepted standards i.e. Notification of the Ministry of Public Health (No. 182) B.E.2541

Related Policy and Guideline

Health and Nutrition PolicyDownload
The appointment for the Advisory Committee and Health, Nutrition and Wellbeing CommitteeDownload