Social Impact and Economic Contribution
Key Performance in 2024
SMEs received vocational skills development enabling increased income
Employed elders
farmers within the supply chain received vocational skills development enabling increased income
Value of products purchased from the Local product
Vulnerable groups received vocational skills development enabling increased income
Awarded to youth and underprivileged
Employment of local workers (Only employees who operate in
the 7-Eleven store)
communities and civil society organizations have received assistance in disaster relief, such as natural disasters, and contagious diseases prevention
Key Progress in 2024
Established 7 SME Support Center as a consultation service provider offering knowledge encompassing capacity building, product development, manufacturing processes, distribution channel opportunities and stable growth in the Modern Trade market
Implemented collaboration projects with partner networks to promote and develop the capability of SMEs, community business entrepreneurs, and farmers, such as the Department of Industrial Promotion (DIP), Thai Chamber of Commerce, Thai Trade Association, Ministry of Agriculture and Cooperatives, and local government agencies
Implemented Business Matching projects both offline and online through the CP ALL SME Platform, and currently expanding opportunities to SME Franchises, fostering business growth alongside branch stores modeled after the ‘7 Communities’ concept
Implement the community market project to support sales channels both within and outside the company, such as the “Open Opportunities, Create Careers” project with ALL SME MARKET PLACE by CP ALL, the “SME Mobile Market” project, and the “SME Fair” by CP Axtra
The ALL FOOD TECH Testing Operations Center enhances product quality for entrepreneurs, particularly small and medium-sized enterprises (SMEs), through quality certification, thereby increasing sales opportunities
Implemented the Tourist Police X 7-Eleven Project, establishing reporting points for tourists
Supporting the SDGs
SDG 1 End Poverty Everywhere
1.2 Reduce the proportion of men, women, and children of all ages under poverty in all dimensions
1.3 Implementation of appropriate social protection systems and measures and extend to the poor and vulnerable groups
SDG 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
2.3 Increase agricultural productivity and income of small food producers, especially women, indigenous people, family agriculturists, cattle herders, fishermen, including access to land resources and factors involved in imports for manufacturing, knowledge, financial services, markets, and opportunities for value-adding and employment
2.4 Ensure a sustainable food production system and operate in accordance with resilient agricultural practices to increase productivity and production, which will help preserve the ecosystem, strengthen the capacity to adapt to climate change, extreme weather, droughts, floods, and other disasters, and improve land and soil quality
SDG 8 Promote sustainable economic growth and employment for all
8.3 Promote development-oriented policies that support productive activities, creating decent jobs, entrepreneurship, creativity, innovation, and promoting the emergence and growth of small and medium enterprises, including through access to financial services
SDG 10 Reduce inequality within and between countries
10.1 Achieving and sustaining income growth in the poor population
SDG 11 Make cities and human settlements inclusive, safe, resilient, and sustainable
11.5 Reduce the number of deaths, the number of people affected and reduce the direct economic losses related to the world gross domestic product caused by disasters. This includes water-related disasters aimed at protecting the poor and those in vulnerable situations
Performance Against Goal
Results of the “Double Materiality Matrix”
Sustainable Dimension
Impact level for application in business operations
Progress against Short-term and Long-Term Goals
To develop skills and promote jobs to generate income for small and mediumsized entrepreneurs, agriculturists, and vulnerable groups throughout the supply chain
Performance Summary 2024
1. Create Capable People
Scholarships for youths and the underprivileged in the community
The value of scholarship
2. Create Jobs
Support job creation and income promotion for vulnerable groups
Employment by company classified by category
 Local workers |
44540 persons |
 Migrant Workers |
3815 persons |
 The elderly |
418 persons |
 The disabilities |
1691 persons |
Support job creation and income promotion for vulnerable groups
3. Create Careers, create income
Create jobs and promote income for SME
Classified by business type
 Consumer Products |
63881 persons |
 Service (Contractor) |
87928 persons |
 Local product entrepreneurs |
553 persons |
 Small entrepreneurs |
12504 persons |
 Other |
9508 persons |
Remark: Consumer Products group covers agricultural products, processed agricultural products
Support Value
Creating jobs and promoting income for farmers
Classified farmers by product
 Vegetable |
1929 persons |
 Fruit |
1665 persons |
 Meat and animal product |
161 persons |
| Other |
48 persons |
Support Value
Small entrepreneurs
Local Product purchase value
4. Create Strong Communities
Social support classified by type
Charitable Donations
Community Investments
Commercial Initiatives
Social support classified by type
Cash Contributions
Time: Employee Volunteering during Paid Working Hours
In-kind Giving
Management Overheads
Remark: The definition/scope of ‘community’ as defined by the Company denotes individuals, groups, entrepreneurs, youth, and vulnerable groups within the vicinity of important Company operational area
1) Surrounding 7-Eleven stores within a radius of not more than 5 kilometre
2) CP ALL Distribution centers within a radius of 5-10 kilometre
3) Makro and Lotus’s Distribution centers and manufacturing within a radius of 5-10 kilometre
Risks and Opportunities
The world is facing complex and rapid changes across multiple dimensions, including business innovation, modern marketing, natural and climatic shifts, population growth, migration, and conflicts. These factors significantly exacerbate social inequality, particularly among low-income and vulnerable groups. Challenges such as access to education, financial resources, employment opportunities, adequate housing, and healthcare may intensify in the future.
Therefore, the business sector must conduct its activities responsibly, prioritizing the feedback of stakeholders, both positive and negative, mitigating negative impacts on quality of life, and respecting the fundamental rights of communities and stakeholders. Furthermore, to drive fundamental transformation, businesses must develop operational approaches tailored to local contexts, understand social landscapes, and engage in market analysis focused on minimizing negative social and environmental impacts. This includes avoiding practices such as predatory pricing, unfair business practices, and pollution from production or transportation in communities. Additionally, businesses should seek to build strategic partnerships, foster local wisdom, and develop sustainable business models, while collaborating with the public and civil society sectors to collectively support communities and enable them to adapt to change continuously.
Management Approach
In 2024, the company promoted community well-being through its strategic ‘4 Creations’ program: Create Capable People, Create Jobs, Create Careers, and Create Strong Communities. under its social responsibility policy. This involved supporting the development of essential vocational skills, creating income-generating opportunities, promoting local employment, and appropriately managing land and environmental resources. The company aimed to create positive impacts and mitigate negative impacts on communities in both the short and long term, encompassing stakeholders such as small and medium-sized enterprises (SMEs), farmers, and socially vulnerable groups. This was achieved through various support initiatives, including the establishment of 7-Eleven SME Support Centers, the promotion of an integrated management system throughout the SME journey, support for the procurement of agricultural and community products, provision of sales channels and spaces, sales promotion activities, and seminars, among others.
The company participated in community relief efforts for those affected by floods across Thailand, providing aid to 873,897 flood victims, enabling them to access food and water, with a total value exceeding 1.60 million Baht. Additionally, the company established complaint channels to alleviate concerns, foster relationships, and create shared value between the organization and the community. The company engages with stakeholders, continuously monitors and reviews performance to achieve annual targets and progress towards long-term goals by 2030. This data is compiled into a database for developing company policies and future operational plans, ensuring business operations are grounded in understanding social contexts, creating sustainable social value, and genuinely supporting community economic systems.
Key Projects in 2024
The company promotes and creates diverse value for society, reducing gaps and impacts from increasing social changes through its strategic “4 Creations” program: Create Capable People, Create Jobs, Create Careers, and Create Strong Communities. It also collaborates with government and private sector agencies to provide disaster relief to society and communities through the following projects.
Create Capable People
Create Jobs
Create Careers
Create Strong Communities
1. Create Capable People
The company awarded over 37,523 scholarships, totaling 1,186 million Baht, to students of Panyapiwat Institute of Management.
2. Create Jobs
The company supports Creating Jobs, income generation, and improved quality of life, In 2024, the company hired more than 204,701 employees, including providing employment opportunities to communities and vulnerable groups over 52,285 beneficiaries through the implementation of key projects including.
Vocational and Coffee Brewing Skills Training Program for Vulnerable Groups
CP ALL is implementing a vocational and coffee brewing skills training program for vulnerable groups to expand their future career options, leading to sustainable income generation and quality of life improvement through the project.
Ongoing Project: Coffee Classroom – Year 3
Vocational Coffee Brewing Training was provided for youth with intellectual disabilities from 6 schools under the Office of Special Education Administration, namely Chaiyaphum School for the Deaf, Nakhon Ratchasima Panyanukul School, Phetchabun School for the Deaf, Nakhon Sawan Panyanukul School, Chachoengsao Panyanukul School, and Khon Kaen School for the Deaf.
Ongoing Project: YOUNG BARISTA CAMP Project – Year 3
The Company conducted a project to provide vocational training and support coffee brewing skills to high school students with hearing impairments, In 2024, the project continued to provide both theoretical and practical training in basic coffee brewing techniques to students and teachers from Schools for the Deaf. A total of 359 participants attended the training sessions. Furthermore, the project promoted continuous skill development by organizing the YOUNG BARISTA CAMP 2024 competition for hearing-impaired students. Representatives from 6 schools, with 6 students each, participated in the competition after receiving training.
Ongoing Project: Coffee for Happiness and Opportunity Project – Year 2
Coffee machines and grinders, along with vocational coffee training, were provided to 150 members of the Central Region Women and Family Development Learning Center, Nonthaburi Province, 65 members of the Intellectual Disability Association of Nonthaburi, and 30 inmates of Thoeng District Prison, Chiang Rai Province.
Ongoing Project: From Mistakes to Career Prospects – Year 4
Opportunities for careers in coffee and bakery were provided to young offenders at the Opportunity Center, Department of Juvenile Observation and Protection, Ministry of Justice, to prepare them for reintegration into society. A model shop was established as a private training center, namely Bellinee’s Bake & Brew, Ministry of Justice Branch, to provide vocational training for youth from the Department of Juvenile Observation and Protection, consecutive batches 8-10. In 2024, 8 youths participated in the project, and 4 received employment opportunities at Bellinee’s Bake & Brew.
Promoting agricultural careers for vulnerable groups project
CPRAM (Khon Kaen), in collaboration with Charoen Pokphand Group and True Corporation Public Company Limited, organized training sessions to provide knowledge vulnerable groups at the Thai Association of the Blind (North eastern Central Branch) on Good Hygiene Practice (GHP) and Good Manufacturing Practice (GMP) such as kaffir lime leaves, basil leaves, red chili peppers, shallots, Indian shallots, Thai garlic, and spring onions, etc. All to be according to GMP standard. These agricultural raw materials shall enter CPRAM’s ready-to-eat food production process Examples of these products include pork basil rice, chicken basil with fried egg rice, stir-fried fish with fresh chili, pork panang curry rice with minced pork omelette, etc., which are sold in 7-Eleven stores in the North eastern region. In 2024, the volume of raw material procurement was 41.63 tonnes, with a total value of 3.38 million Baht.
The “60 Young at Heart” Supporting Thailand’s Aging Society
CP Axtra, in collaboration with the Ministry of Labour, recruited seniors aged 60 and above for employment, training, and skills enhancement, while also providing sales space within Makro and Lotus’s stores. 227 seniors were employed in branch operations, and 150 participated in the “Senior Entrepreneur” vocational training program, aimed at generating income for seniors seeking independent work or their own businesses. Additionally, the “Elderly Joy Market” provided free sales space for 100 seniors. This initiative reflects the organization’s commitment to creating economic value and benefits for society. In total, 477 seniors participated in these activities.
Ongoing Project: CP ALL Giving Space – Year 5
CP ALL allocates space in 7-Eleven stores Pruksa 30 Village branch in Nonthaburi Province to the Nonthaburi Disabled Women’s Association. In cooperation with the Operations Department, storefront space was allocated to capable organizations of people with disabilities to serve as a distribution channel for products from groups of people with disabilities and their caregivers, leading to sustainable income generation and quality of life improvement for people with disabilities. In 2024, 50 people with disabilities participated in the project.
Ongoing Project: CP ALL Market opens space to create opportunities – Year 2
CP ALL allocates space in the 7-Eleven (Stand Alone Model), specifically the Bangsaen Sai 1 (Wonnapha Beach) branch in Chonburi Province, located in a key tourist area, to 6 groups of people with disabilities in Chonburi Province. This initiative aimed to support sales channels for disability enterprise groups during 4 day traditional holidays, a period of high tourist traffic, leading to sustainable income generation and quality of life improvement for people with disabilities. In 2024, 60 people with disabilities participated in the project.
CP Axtra Project, alongside Thai society
CP Axtra, in collaboration with the Department of Women’s Affairs and Family Development, provided career development space for single-parent families at Lotus’s Plus Mall Bang Yai. This initiative aimed to promote sales channels and generate income for single-parent families and occupational groups under the Department of Women’s Affairs and Family Development. Additionally, online marketing workshops were organized to enhance marketing skills, enabling them to expand product sales through online channels and diversify sales opportunities. In 2024, 30 single mothers participated in the project.
3. Create Careers
The company supports SMEs with the concept of “SME grow together” 3-Pronged “Providing Sales Channels”, “Providing knowledge for development”, “Providing connections” To promote and develop products from SMEs, community entrepreneurs and farmers, more than 8,769 products support value more than 28,134 million Baht.
3-Pronged Strategy
“Providing Sales Channels”
“Providing knowledge for development”
“Providing connections”
Providing sales channels: increasing sales opportunities and expanding growth opportunities for SMEs
Ongoing Project: Sourcing capable SMEs and community enterprises to enter distribution channels modern trade
CP ALL, in collaboration with the Department of Industrial Promotion (DIP), carries out a project to promote and develop capable entrepreneurs and community enterprises to enter the modern trade market, providing in-depth consultation and business matching. This project also includes online seminars on entrepreneur readiness preparation, such as in product standards, packaging design, pricing, and product innovation. The objective is to create opportunities for product distribution in 7-Eleven stores, both online and offline.
Impact and Benefits
Number of entrepreneurs and community enterprises participating in the project
Number of products the Company promotes through both online and offline sales channels
Product support value of more than
Case study
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V Foods (Thailand) Co., Ltd. |
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Thanna Foods Co., Ltd. |
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Suphan Q Foods Co., Ltd. |
Ongoing Project: Opportunity Creation for Careers with ALL SME MARKET PLACE – Year 4
CP ALL supports products and goods from farmers and communities, creating sales opportunities and increasing income for the community through the ALL SME MARKET PLACE On Tour. open up distribution channels for local entrepreneurs, farmer groups, SMEs, vulnerable groups, and educational institutions. It serves as a collective marketplace for various community products within the country, aiming to enhance income distribution in grassroots economic groups, such as OTOP products, GI products, local products, agricultural products, etc. Additionally, it supports the promotion of entrepreneurial knowledge development, aiming to elevate local community products to international standards, preparing them for sustainable entry into wider markets. This includes promoting community products and agricultural goods to become more widely known. This ongoing project, involves various initiatives as follows:
Impact and Benefits
Number of entrepreneurs and community enterprises participating in the project
Number of entrepreneurs and community enterprises that provide advice and additional channels
Revolving income back to the community
Enhance community products to international standard products sold in 7-Eleven stores
Ongoing Project: Standing by Thai Farmers
CP Axtra supports agricultural products from local farmers and small entrepreneurs, including produce from highland farmers under the Royal Project Foundation, such as Mae Hia, Mae Hae, and Ler Tor. These products are sold at Makro and Lotus’s branches nationwide through offline and online channels. CP Axtra also enhances the capabilities of its business partners, elevates food production standards to ensure quality and safety, and promotes sustainable income generation. In 2024, the company supported a total of 87,831.49 tonnes of agricultural products, with a support value of 9,289 million Baht.
Supports Agricultural Products
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Various meat products
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Poultry, eggs and milk
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Seasonal fruits such as durian, rambutan, mangosteen, longan, langsat, mango, and others
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Vegetables and local vegetables
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Support local products and OTOP
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Ongoing Project: Direct product sourcing from farmers (Non Khwao Model) – Year 6
Lotus’s directly procures produce from farmers, fostering fair and stable income. The company collaborates with government agencies, such as the Ministry of Agriculture and Cooperatives and local government bodies, aiming to enhance farmers’ cultivation management efficiency. It supports farmers in nearby areas to form groups according to the government’s Large-Scale Farming policy, elevates agricultural product quality and safety standards, plans cultivation and advance procurement in line with the market-led production policy, and facilitates agricultural product distribution within its network. Currently, Lotus’s operates four main Farm Model vegetable farms across all four regions of Thailand, generating fair and stable income for over 546 households. Close collaboration with farmers under the Farm Model enhances control and supervision of product safety and quality standards. Lotus’s currently purchases 27 types of vegetables from over 89 households in Ban Non Khwao, covering more than 270 rai, with a volume of over 13,000 tonnes per year, generating supplementary income of 12,000 Baht per household per month.
Impact and Benefits
Number of farmers from all regions participating in the project
Agricultural products purchase volume
Ongoing Project: The Royal Project has purchased produce – Year 29
CP Axtra has a cooperation with Royal Project Foundation for more than 29 years, promoting livelihoods and sustainable income for hill tribe farmers. This includes assisting customers and the public in accessing high-quality fresh vegetables and fruits at affordable prices.
Impact and Benefits
Sold Royal Project products
in 75 Lotus’s Hypermarket branches, generating income of more than 115 million Baht
Supported water systems by providing
and production water systems, with a total value of 350,000 Baht
Ongoing Project: Sustainable Community Strengthening with “Golden Bananas” – Year 13
CP ALL supports products from small and medium-sized entrepreneurs by increasing distribution channels for Golden Bananas to consumers through 7-Eleven stores and promoting the cultivation and post-harvest processes to meet standards and be traceable. The packaging is designed to extend shelf life. In addition, bananas are used as raw materials to produce banana cakes and knowledge development is promoted together with farmers in growing Golden Bananas. Later, the promotion of Golden Bananas cultivation was expanded nationwide to distribute product sales and maintain freshness, as well as generate income for farmers in various regions.
Impact and Benefits
farmers participating in the project
planting area
SME Product Promotion Campaign Project
CP ALL enlisted global artists Jackson Wang and Ten-Chittaphon Leechaiyapornkul to promote SME products and boost sales under the campaign “The Charm of Thai Authenticity, Everyone Falls in Love.” This initiative supports grassroots economic groups and aims to propel Thai SME food products as cultural influencers (Soft Power) through four key strategies: 1) Installing SME product promotion signage at points of sale, 2) Increasing the number of “7-Eleven SMEs Shelves” and developing “SMEs Shelves” in select locations to suit specific areas, such as flagship branches and airport locations, into souvenir and gift SMEs Shelves, 3) Continuously featuring SME products in various advertising campaigns, and 4) Providing comprehensive support and promotion for SMEs, facilitating access to information, knowledge, and research, as well as acting as a mediator to connect public and private sector partnerships for SME growth.
SME Market and SME Fair Project
CP Axtra expanded its platform of opportunities for Thai SMEs and farmers by collaborating with the Ministry of Commerce, the Thai Chamber of Commerce and the Board of Trade of Thailand, and the Thai Retailers Association. Throughout the year, they organized over 15 mobile SME markets and SME Fairs, with more than 205 small entrepreneurs participating and generating total sales of 693,000 Baht. This initiative aimed to drive community economics, increase income, and sustainably expand opportunities for small entrepreneurs. Activities included product booths and business matching sessions between entrepreneurs and wholesale/retail stores.
Providing knowledge: Developing appropriate entrepreneurial skills that align with the issues and needs
SMEs Journey Line
New Friend
(General operator)
Close Friend
(SME Suppliers)
True Friend
High growth and well-prepared entrepreneurs and suppliers)
Ongoing Project: 7 SME Support Center – Year 3
CP ALL drives the 7 SME Support Center, aiming to develop the capabilities of entrepreneurs in various aspects to create sustainable income growth.
People
knowledge or production process development courses
Business structure
upgrade quality standards of community products to entrepreneurs
Technology
links to university networks and affiliated unitswith available support tools/equipment
Product and sales channels
Supporting other well-known products groups into new sales channels
2024, the 7 SME Support Center project, together with the Product Development and Quality Assurance Office (PDQA) organized a training seminar to provide knowledge on labels. Recognizing the importance of business partners in preparing to prepare product labels correctly according to the 4 new Ministry of Public Health announcements that will be enforced, a training session was organized to provide knowledge on “Preparing Product Labels According to the Ministry of Public Health Announcements No. 445-448” with the objective of providing business partners with knowledge and understanding in preparing product labels to comply with relevant laws correctly. There were 1,218 business partners who participated in the training.
ALL Food Tech Testing Center
The objective is to help improve the quality of SMEs products through quality certification, increasing sales opportunities, ALL Food Tech supports entrepreneurs with testing and analysis services in a laboratory operating under ISO/IEC 17025:2017 standards, an internationally recognized laboratory standard. The center operates according to the criteria set by the Product Development and Quality Assurance Office, CP ALL. This ensures:
Customer confidentiality and privacy protection
Personnel working impartially, competently, and according to management systems
Quality control and monitoring standards, with periodic reviews to prevent appropriate risks
Verifying the usability of the method. and select appropriate methods for sample analysis
Usage of modern and standardized equipment with regular calibration
Consistent testing proficiency
Quality control of test results
Have a control of testing outcomes and approval before each release
Services are provided in 3 main areas, as follows:
ALL Food Tech
Providing testing services in microbiology and chemistry, such as examining chemical residues in products
Food Ingredient Innovation Center (FIIC)
One-stop Food Innovation Center
- Providing consulting service and sloving product problems for entrepreneurs
- Providing consulting services on food laws, product labels, and requesting various factory system such as GMP, GHP, HALAL, and HACCP
- Providing patent rights for new innovations for entrepreneurs to further develop products and industrial production
Sensory Evaluation Center
Providing sensory testing services for food products, including consultancy services tailored to the needs of entrepreneurs to ensure compliance with Good Manufacturing Practices (GMP) and food safety principles
This helped reduce the financial burden of product testing, enabling entrepreneurs to enhance their product development capabilities effectively. In 2024, 24 entrepreneurs participated in the service.
Promoting, developing capabilities and providing advice to SMEs
Ongoing Project: DIPROM Move to Modern Trade - Year 3
CP ALL, in collaboration with the Department of Industrial Promotion, conducted training for entrepreneurs to enhance product quality and improve product suitability for sales. This involved workshops on “Sales and Service Techniques” and booth visits with executive consultations, aiming to open modern retail market channels for small entrepreneurs and community enterprises. This initiative aligns with the “DIPROM CARE” policy and the expansion of business partnerships (Engagement).
Ongoing Project: Business Accelerator – Year 3
CP ALL, in collaboration with the Thai Chamber of Commerce and the Board of Trade of Thailand, prepared entrepreneurs for expansion into modern trade channels through online meetings. Experts provided guidance and essential business knowledge for four months, including pitching sessions to attract investors and mock product presentations to various modern trade outlets. This project aimed to strengthen and create market expansion and partnership opportunities for member entrepreneurs. In 2024, 87 entrepreneurs participated in two cohorts.
Ongoing Project: Big Brother - Year 8
CP ALL, in collaboration with Chamber of Commerce and Board of Trade of Thailand, along with more than 22 Big Brothers or mentoring organizations, together support Thai entrepreneurs to sustainably conduct business effectively.
In 2024, a total of 77 companies participated in the project. From participating in the project, it was found that 35 entrepreneurs (83.45%) were able to assess the value of increased revenue and profit, which can be calculated as a total economic value of 350.41 million Baht.
Ongoing Project: 7 SMEs Support Center
CP ALL provides opportunities for entrepreneurs and product manufacturers to ask questions and consult on the production process, capital, and knowledge for business development. In 2024, SMEs will be consulted through the SMEs DBank project, the SME Clinic project, the DIPROM project, and the SME Support Center project, totaling 191 SMEs participated, divided into 6 areas of service and consultation as follows:
In addition, the Company provides connection services for both internal and external agencies which grants SMEs access to business support benefits under 7 SME Support Center operations comprising project support from Department of Industrial Promotion (DIP), Office of Small and Medium Enterprises Promotion (OSMEP), LiveEx Platform by The Stock Exchange of Thailand, the National Science and Technology Development Agency (NSTDA), National Innovation Agency (NIA), including special service fee discounts from Thailand Institute of Scientific and Technological Research (TISTR), CP ALL Food Tech, ALL Now and PIM Food Academy, etc.
Ongoing Project: Grocery Market Fairs – Year 14
Makro places great importance on its mission to promote and support retail businesses and SMEs in all aspects, especially grocery markets, which are crucial to the Thai economy. The Company has developed knowledge and created a new era of grocery stores through the True Friend Grocery Store project, collaborating with over 6,000 small retail grocery stores nationwide. Acting as a hub of knowledge and technology, the Company provides techniques for store management to develop into Smart Grocery stores. These stores not only meet the changing needs of modern consumers but also retain the charm of being community centers as before. Additionally, the Company offers pre-packaged retail solutions that are simple, efficient, and profitable through the Community Retail Store and True Friend Grocery Store models.
In 2024, the Company organized the Grocery Store Market under the concept of "Friendland: The Smart Grocery Store Land", gathering knowledge to facilitate the easy, convenient, and rapid success of small grocery stores, through the "3S Strategy", which includes:
Ongoing Project: MAKRO HORECA ACADEMY (MHA), a comprehensive mentoring program for restaurant entrepreneurs – Year 17
Makro continues the "Creating Jobs, Creating Careers" project in all dimensions by Makro HORECA Academy or MHA in collaboration with the Department of Business Development to organize the "Smart Restaurant Plus" training course to share knowledge, enhance business management and marketing skills for restaurant operators in the Eastern region, generate income for the community, and be a modern restaurant that meets the needs of customers in a comprehensive manner, including skills and knowledge in business management, accounting and taxation, knowledge in technology and innovation, for application in management and effective marketing communication, and increase competitiveness. In 2024, activities were organized in the northern region under the concept of "THE NEW POSSIBLE, Everything is possible", aiming to develop the potential of HORECA business operators in Chiang Mai Province and nearby areas to be stronger.
Impact and Benefits
A total of MHA members participating over
Participation in online curriculums
Lotus's SMART SME Intensive Training Program, elevating SME entrepreneurs towards franchising
Lotus's, together with PMG Corporation Co.,Ltd., has designed a special course, Lotus's SMART SME to Become a Franchise to promote knowledge in expanding franchise businesses, along with supporting rental space for small entrepreneurs in Lotus's, as well as online channels, encouraging entrepreneurs to enter the modern trade market, providing opportunities to participate in business matching activities, and collaborating with partner agencies in both the public and private sectors.
ผลลัพธ์และประโยชน์ที่ได้รับ
Entrepreneurs who have completed the Lotus's SMART SME intensive training program for SMEs towards franchising:
representing 123 businesses
Elevating production standards for agricultural products project
CP ALL organized an online seminar for SMEs agricultural product entrepreneurs to enhance production standards through knowledge sharing from experts in various topics, including:
In 2024, there were 110 farmers and entrepreneurs participated.
The "Learning Together with the Community" project under agricultural field trip activities
CPRAM Co., Ltd., in collaboration with the Agricultural Learning Center, promotes knowledge and careers to farmer groups and communities in Pathum Thani, Lamphun, Khon Kaen, and Surat Thani provinces. They visited agricultural learning centers to exchange knowledge, apply agricultural knowledge, management methods, and technology to their careers, and apply the experiences gained to their daily lives. In 2024, there were 72 participants in the project.
Lettuce Cultivation Project for Food Security Promotion
CPRAM Chonburi, in collaboration with Ban Khao Din School, initiated the Lettuce Cultivation Project for Food Security, creating opportunities for access to safe food in Chonburi Province. This project serves as a learning center for hydroponic vegetable cultivation, promoting agricultural knowledge and enhancing cultivation skills to ensure access to safe food in accordance with the FOOD 3S principles: 1) Food Safety, 2) Food Security, and 3) Food Sustainability. Participants are empowered to apply the acquired knowledge sustainably. In 2024, 560 school personnel, students, and community members participated.
Farmer Life Partner Project
The Agricultural Academic of CPRAM Company Limited has consistently implemented the "Farmers for Life" project for over 10 years, promoting job creation and careers in basil cultivation. This initiative aims to develop and elevate farmers in the communities surrounding the company, ensuring the supply of quality raw materials that meet standards. It also supports the adoption of Good Agricultural Practice (GAP) standards and promotes the integration of technology into cultivation practices. Furthermore, CPRAM purchases basil leaves from farmers for use as raw materials in the production of basil rice dishes sold at 7-Eleven stores.
Impact and Benefits
Farmers have been promoted to grow their crops
Generate income from selling basil raw materials worth more than
PlukRak Project
The Agricultural Academic of CPRAM Company Limited promotes agricultural knowledge to students and communities by providing agricultural learning resources through the "Planting Love" project. This involves transforming spaces into suitable agricultural learning centers for education on agriculture, safe vegetable cultivation, and awareness of access to safe food, following the FOOD 3S principles (Food Safety, Food Security, and Food Sustainability). Additionally, safe vegetable cultivation training activities are organized to enhance students' and communities' knowledge, skills, management, and care methods, enabling them to apply these practically in their daily lives. "Food safety" is the foundation of quality food, leading to a sustainable quality of life.
Impact and Benefits
Add learning resources to the community
Number of participants in the training
Providing connections: Create relationships and connections between SMEs and individuals, organizations or networks related to the business
Ongoing Project: Synergy and Business matching
CP ALL supports SMEs in their growth and elevates community products to a national level by selecting SMEs committed to product development, enhancing production process safety standards, factory standards, extending product shelf life, and developing packaging. These SMEs participate in business matching programs to receive guidance, collaborate on product development, and gain support for product distribution through 7-Eleven stores nationwide. In 2024, 1,022 SMEs joined the project, with over 300 products participating in business matching.
4. Create Strong Communities
Serving as a beacon of hope and a community anchor, standing steadfastly alongside communities and society as a caring friend nearby. In 2024, the following key projects were implemented.
Ongoing Project: The "Public Mind: Community Development and Relationship Building"
The Company supports community involvement based on the 3 Benefits Principle: listening to and analyzing the needs of nearby communities within a radius within 5 kilometers, and responding to these needs through 6 main activities, including:
which covers key operating areas of the Company, including distribution centers of Makro and Lotus's, and CPRAM food factories.
Impact and Benefits
Number of employee participants
Number of volunteering hours
Number of community participants
Volunteering budget
Ongoing Project: The 7-Eleven Stamp Bunnithi for Community Welfare in All Regions – Year 2
With a commitment to creating a positive impact on Thai society and communities, the company invites the public and customers to participate in delivering well-being opportunities to society by affixing stamps to posters at all 7-Eleven branches or donating M-Stamps via the 7App application, as well as making monetary donations through designated channels. The company manages the funds received from customer stamp donations to maximize benefits for society and communities through the "The 7-Eleven Stamp Bunnithi Project for Community Welfare in All Regions." This fund supports social activities under five main objectives: 1) Assisting underprivileged children, 2) Supporting temples and schools in remote areas, such as renovating bathrooms in underserved schools nationwide and providing lunches to students in remote areas, 3) Animal welfare, such as assisting pets, stray dogs, and cats, 4) Assisting patients and hospitals, and 5) Assisting people with disabilities. In 2024, the total stamp donations for public welfare amounted to over 6.87 million Baht. Summary of results as follows:
| Buildings 115 school |
Equipment 12 shcool |
Scholarships, Lunch Funds 5 shcool |
Hoeless animals 3 project |
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Case Study: Donation to the Soi Dog Foundation
To create a liveable society and community with a good quality of life and reduce accidents that may arise from stray pets by humanely controlling the population of stray dogs and cats through sterilization and vaccination to prevent epidemics and reduce sanitary problems in the community. Additionally, promoting new homes for dogs and cats that cannot return to their original habitats to provide them with appropriate and safe food and shelter, and fostering awareness of proper pet care.
Ongoing Project: Building relationships and providing disaster relief to the community - Year 3
Promote and support social participation through community development, disaster relief, and loss reduction, as well as enhance quality of life by providing essential knowledge, skills, equipment, tools, and supplies to communities and vulnerable groups through the following disaster relief projects and activities:
Impact and Benefits
Number of trained people
Number of rescue agencies supported
30 agencies
Number of victims provided access to food and water
Support Budget
Ongoing Project: CPRAM We Care Caring for the community – Year 5
CPRAM Ladkrabang, in collaboration with government agencies and entrepreneurs in the Ladkrabang Industrial Estate, delivered well-being by providing essential relief packages, safe food and drinking water, and offering assistance and basic health check-ups to vulnerable groups. The initiative also focused on improving the quality of life for people with disabilities and vulnerable individuals in the communities surrounding the Ladkrabang Industrial Estate, aiming to enhance their quality of life and hygiene, reduce illness, and foster sustainable happiness within the community.
Impact and Benefits
Number of donation recipients within the community vulnerable group
Number of employees participants
Support budget
Ongoing Project: Enhancing Career, Generating Income for the Communities” – Year 5
CPRAM Ladkrabang, in collaboration with the Ladkrabang Industrial Estate Authority, organized the "Vocational Skills Promotion" project and the "Career Enhancement, Income Generation for Communities" project. These initiatives aimed to enhance vocational skills for community members surrounding the Ladkrabang Industrial Estate, further develop and establish occupational groups leading to the formation of community enterprises, and build network relationships through food value-added activities and online marketing knowledge sessions. The goal was to create vocational skills that would lead to sustainable community income generation and economic development.
Impact and Benefits
participants
Generating income for the community more than
"Love Dogs 24 Hours" Project
CP ALL, in collaboration with the Bangkok Metropolitan Administration's Health Department, provided free sterilization and rabies vaccination services, along with educational workshops on proper pet care. The objectives were to care for the community, reduce reproductive diseases, mitigate aggressive dog behavior, and promote long-term pet health. In 2024, 499 dogs and cats were vaccinated, and 407 dogs were sterilized.
Tourist Police X 7-Eleven Project opens a reporting point for tourists
CP ALL, in collaboration with the Tourist Police, implemented the Strong Tourism Community (S.T.C.) project, applying the Smart Safety Zone principles to 20 key tourist destinations in 18 provinces. This initiative involved establishing partnerships with the private sector, community leaders, and entrepreneurs to jointly identify physical risk areas, develop improvement plans, and conduct evaluations to enhance tourist destination safety. Initially, 1,611 volunteers were trained under the Strong Tourism Community (S.T.C) project, including 307 7-Eleven employees from 155 branches in key tourist destinations nationwide.
7-Eleven X Tourist Police X British Embassy project raises safety standards for tourists to drive safely throughout Thailand
This project, conducted in collaboration with the Tourist Police and the British Embassy, serves as a central hub for information dissemination, ensuring safety and confidence for tourists traveling in Thailand. 7-Eleven stores will act as channels for distributing information and providing road safety advice, such as adherence to traffic laws, wearing helmets, avoiding driving under the influence of alcohol, and obtaining accident insurance. Promotional posters will be displayed at 7-Eleven stores and information will be disseminated through point-of-sale (POS) displays.
