Sustainable Raw Material Sourcing

Management Approach


The Company is steadfast in responsible operations towards all stakeholders. Under the policies spanning from sustainable procurement to ethics and business supplier guidelines. The criteria for supplier selection include supplier capacity and compliance with the relevant law and regulations. The Company promotes and supports its suppliers and develops supplier capability through procurement and responsible supply chain management in order to fulfill the constantly changing needs and expectation of customers, communities and society. Additionally, there have been support for additional agricultural product and organic product sales channels while taking into account the appropriate distance from farms to point of sales to preserve product freshness and development of work processes to reduce environmental impact. Furthermore, the Company realizes the importance of product traceability in order to promote sustainable raw material usage throughout the various projects.

Supplier’s Sustainability Management Processes

Procure and screen capable suppliers, in accordance to relevant laws and regulations and consideration of

– Prodcuction Capacity
– Quality
– Food Safety
– Traceability
– Sustainability Performance

Suppliers’ Risk Assessment

Foster and promote suppliers’ capability in responsible sourcing and supply chain management including Continuously assessing suppliers’ sustainability performance

Build and maintain a long-term relationship with suppliers, in alignment with sustainable development approach. Support to remunerate good performance, including sustainability performance

In 2024, the Agricultural products and animal products certified by external organizations were as follows:

Sustainable Production Standards Certified Agricultural Products
Agricultural Crops Standard The coverage of products Certified Purchasing volume vs. total raw material procurement
Palm oil RSPO 45.87% 15.86%
Soybean US Soy Sustainability, non Amazon Biome Certificate 76.08% 13.22%
Sugar BONSUCRO 14.82% 9.77%
Cacao FSSC 22000, Rainforest, GAP 83.46% 5.31%
Coffee FairTrade 16.61% 13.42%
Cereal (rice, wheat, barley, corn) BRC, HACCP, GAP 35.04% 14.99%
Other products GAP, Q Organic 34.51% 6.33%


Sustainable Production Standards Certified Animal Products
Animal Products Standard The coverage of products Certified Purchasing volume vs. total raw material procurement
Aquaculture products ASC, BRC, GHPs, HACCP, BAP, GDST 50.98% 5.62%
Cattle products BBFAW, Livestock OK,  GAP 32.75% 1.99%
Dairy products Rainforest Alliance, Food Alliance Certificated, RAWMI, Codex Alimentarius, AAWCS, Fairtrade, GAP 20.19% 20.56%
Swine products AAWCS, BRC, BBFAW, Livestock OK 68.41% 35.90%
Poultry products AAWCS, BRC, BBFAW, Livestock OK, GAP 65.05% 26.48%
Wild fisheries products MSC, BRC, MarinTrust, GDST, GAP 43.94% 9.45%

Key Projects in 2024

In accordance with sustainable procurement policies, the Company supports activities and implements food security projects through 3 main approaches as follows:

Management Approach for Food Security

Food Availability

Access to safe and nutritious food to eliminate hunger and malnutrition

Food Utilization

Developing environmentally friendly food production processes which preserves natural resources through sustainable agriculture, an approach to food sufficiency and quality

Food Accessibility

Raise standards for delivering products and services which uphold quality, safety, and hygiene standards

1. Food Accessibility

Provide flood victims with access to quality food and drinking water

Under the “Public mind” project, CP ALL collaborated with the area operations office, public mind team, Office of Government Coordination, jet ski team, and Special Disaster Relief Club to provide onsite assistance and relief to flood victims across the country through delivering clean drinking water, bread, rice, canned fish. The Company assisted in disaster mitigation and good hygiene promotion among disaster victims in Nan Province, Phrae Province, Chiang Rai Province, Sukhothai Province, Songkhla Province, etc. In 2024, a total of 873,897 victims were provided access to safe food and drinking water, with a total support value of 1.60 million Baht.

Under the ongoing project “CPRAM We Care project: Caring for the community” for the 4th year, the Company formed a central kitchen in disaster affected areas to deliver ready-to-eat food, bakery items and drinking water to victims of every crisis. For instance, over 5,000 care bags were distributed among flood victims in Chiang Rai and Nan provinces to assist and alleviate their suffering. Main target groups where assistance was provided to include disaster victims, those in need, the impoverished, and vulnerable groups. Vulnerable groups have also been provided with safe food and drinking water on various other occasions. In 2024, a total of 50,438 people received assistance in access to safe food and drinking water equivalent to a support value of 1.7 million Baht.

CP Axtra has deployed teams to assist flood victims in the northern, northeastern, and southern regions, covering 14 provinces. They have provided consumer goods, cleaning equipment, and essential items worth over 1.5 million Baht to the affected communities. Additionally, they have contributed to the restoration of homes and buildings impacted by the flood.

Providing access to quality food and drinking water among children, youth, the impoverished and vulnerable groups

CP ALL in collaboration with CONNEXT ED, a foundation for educational support, supports schools under OBEC through organizing projects including Wonderland Learning Park: Father’s Story, to create a learning environment for the production of drinking water which is sufficiently clean, safe, and hygienic, in addition to income generation and opportunities to learn and practice vocational skills. The Company provided access to safe food and drinking water
to a total of 372 households accounting for 1,426 people.

CP Axtra ongoing project “Good food for brothers and sisters” year 7 provides support valued over 2.6 million Baht with the intention to delivery over 3 million meals quality lunch ingredients throughout the 2024 academic year to over 38,555 students in over 208 schools across 77 provinces nationwide. This initiative provides access to good, healthy, safe, and nutritional food.

CPRAM delivers ready-to-eat food, including Jade Dragon Dim Sum, Le Pan Bakery, and drinking water to children and youth at Ban Rajavithi Girls’ Home under the “Krua Pan Im” project, an initiative to distribute boxed lunches to children of Baan Rajavithi. In 2024, a total of 450 children and youth were supported through access to safe food and drinking water, with a support value of 25,000 Baht.

Delivering opportunities for good health to children and youth

“Bathroom for Children” Project from “Donated 7-Eleven Stamps”

Because education starts from the bathroom, problems of inadequate and unhygienic bathrooms are an obstacle to children’s education and health. Thus, the Company collects donated 7-Eleven Stamps from donating customers nationwide to improve school bathrooms throughout the country, including schools impacted by flooding. This approach grants the affected students an opportunity to access amenities vital towards basic livelihood and supports equal opportunities for children in remote areas in terms of good hygiene and reduction in various infectious disease risks. In 2024, the Company renovated bathrooms for schools in local communities and flood-affected schools, totalling over 100 locations in multiple regions.

2. Sustainable Agriculture Commitment (Food Availability)

Programs to reduce water consumption

Programs to reduce water consumption
No-Till/Conservation Agriculture in Rained Areas

Banana planting project using old shoots to reduce tillage 1 to 2 times per year

Target group : Northeastern farmers Number of farmers participating in the project 70 farmers Total project area of 1,143 rai

Impact : Reduce tillage costs by 13.20% production costs

Management and Technology

The banana plot plastic cover project uses plastic mulch to retain moisture and reduce herbicides and insecticides usage through using Beauverlia and Metarizium alternatives, a natural fungus which eliminates worms and insects

Target group : Northeastern farmers Number of farmers participating in the project 63 farmers Total project area of 443 rai

Impact : Reduced water consumption by 50% reduced herbicide usage by 50% reduced insecticide usage by 50%

Programs to Reduce Environmental Pollution
Production of Organic Products

Organic vegetable project to promote organic salad vegetable agriculture

Target group : The organic salad product group consists of 6 SKUs organic mixed salad, organic green oak salad, organic red oak salad, organic cos lettuce, ready-to-eat mixed salad, and ready-to-eat organic cos lettuce under the Easy Fresh brand

Impact : Reduce the use of chemicals such as Carbaryl, Difenoconazole, Abamectin, and 100% of all chemical fertilizers. (Since the organic farming system requires a complete 100%avoidance of all chemical substances)

Use of “Smart” Pesticides

The project of traps for insects that plant plants for the plant and to select specific chemicals

Target group : Vegetable product

Impact : Reduce the chemical usage by 20%

Enclosed Production Systems: Aquaculture

Biological Fish Farm Project towards Sustainability encourages suppliers to raise catfish and tilapia in a fully closed system capable of maintain quality controls, Cleanliness, safety, traceability in every step, and production controls to reduce production challenges from water crisis and reduce wastewater release into public water sources

Target group : catfish and tilapia farmers

Programs to Protect Soil Health
Low Frequency and Intensity of Tillage

Banana planting project using old shoots to reduce tillage 1 to 2 times per year

Target group : 70 banana farmers Total project area of 1,143 rai

Impact : Reduced tillage costs by 13.20%

Programs to Prevent the Destruction of Ecosystems
Certifications that Ensure Deforestation-Free Production

Sustainable Procurement Support Project CP ALL is cognizant of the importance of conserving forest resources, an important factor in ecosystem and biodiversity balance. Therefore, the Company selects packaging from sustainable forests to reduce impacts on natural forests, promote sustainable resource consumption and source verification, and support FSC (Forest Stewardship Council) certified products or PEFC (Program for the Endorsement of Forest Certification) certified products. The mentioned solution created forest conservation participation and promoted sustainable resource usage among consumers

Target group : Packaging group suppliers for hot sandwiches, bread and straw, as well as supply use suppliers, including receipt paper and tissue paper production

Impact : In 2024, the company used 2,834.26 tonnes of paper from sustainably managed sources

MSC or ASC Certifications which Ensure Sustainable Production

Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) Certified Products Project manages procurement of excellent seafood products from quality production sources through sustainable fishing standards. For instance, products under the Ocean Gems brand from Indoguna Lordly, a subsidiary of CP Axtra, have been certified with Sustainable Fisheries Standards (MSC) and Aquaculture Management (ASC), a sustainable and responsible fisheries standard widely accepted as the industry gold standard by world-class experts. For sustainable and responsible fisheries standards, more than 200 products are certified under MSC and ASC standards

In addition, CP ALL is aware of the importance of conserving marine resources and promoting sustainable fishing and aquaculture, a key factor in assuring food security and a healthy marine ecosystem. Due to the mentioned rationale, the Company places importance in supporting MSC and ASC products which uphold international standards accepted globally through source verification. The MSC and ASC certified products offer consumers increased product alternatives

Impact : In 2024, the Company sold MSC and ASC certified seafood products valued at 8,730 million Baht

Programs to Reduce GHG Emissions
Reduced Transport Distances Through

Agricultural Product Purchase at Source Project aims to source products locally and encourage crops to be farmed around the point of purchase vicinity in addition to delivery of goods to the nearest warehouse

Target group : Farmers and packaging facilities

Impact : Established purchase locations in communities for over 26 suppliers throughout the country

Local Products Offerings in Retai

Project to support the distribution of local products from the community or One Tambon One Product in 7-Eleven stores select products approved by the Food and Drug Administration (FDA) mark with barcodes. Selected products will be organized and promoted via public relations media in 3,882 7-Eleven stores depending on customer group suitability criteria. This measure doubles to initiate sales and provide methods to track products sales. Upon satisfying Company criteria, the sales will be expanded to various 7-Eleven branches at the provincial, regional, and nationwide levels in chronological order. In addition, support for community products and SMEs from 137 communities across the country is provided through being a channel for selling community enterprise products and local products through 7-Eleven stores

Target group : Community enterprises, SMEs

Impact : Supported over 589 local product and SME product SKUs from 137 communities through distribution to 3,882 7-Eleven stores

Local Products Offerings in Retail

Project to jointly support agricultural products, products from local farmer groups and local SMEs CP Axtra has continuously implemented this initiative while enhancing the capabilities of its partners to improve their production standards, ensuring stable and sustainable income. The project also aims to deliver high-quality products with food safety assurance

Impact :

  • Supporting agricultural products from local farmer groups, totaling over 80,984 tonnes, valued at 80,984 million Baht
  • Purchased over 6,845.65 tonnes of chicken meat, organic chicken eggs (Raised according to organic farming standards, which require that the feed be free from synthetic chemicals, antibiotics, and growth hormones. Additionally, the chickens are raised in a free-range environment, allowing them to express natural behaviors) and milk valued at 582 million Baht
  • Supported 197 local products worth 969,250 Baht

3. Food Utilization

ALL FOOD TECH Testing Center

Under the supervision of the Product Quality Assurance Division, was established to support SMEs with knowledge and capability to develop production standards in addition to ensuring standardized, high quality, and safe products for consumers. Training and advice workshops were organized for production and product development in addition to offering food analysis services at the laboratory. The laboratory, which operates under the internationally recognized standard ISO/IEC 17025 : 2017, is intended to assist SMEs with developing and introducing high quality and safe products into society.

Animal Welfare Standards Project

CP ALL in conjunction with Charoen Pokphand Foods Public Company Limited, the Company’s main raw material supplier, operates under policies and guidelines for animal welfare management to deliver raw materials certified to meet quality and food safety standards from leading international institutions and organizations. The mentioned institutions include Business Benchmark on Farm Animal Welfare (BBFAW), Marine Stewardship Council (MSC), etc.

CP Axtra is committed to supporting farmers who produce eggs from cage-free hens. In this regard, the Company collaborates with King Fresh Farm, both a business ally and the first Thai SME producer of quality organic chicken eggs to be certified by standards from both Europe and America, including EU, NOP & USDA (USA). The Company also cooperates with egg farmers and related agencies to produce free-range organic chicken eggs sold under the brand “Aro Gold”. Through providing farmers with training, developing a process for cage-free egg production, and campaigns to disseminate knowledge to customers and the public, customers have an alternative high quality well-being product to choose from. Eggs are free from antibiotics, hormone boosters, and growth accelerating substances to increase safety and nutritional value. Additionally, cooperation with major egg producers like CPF has been established with the aim to increase cage-free chicken eggs every year, thus enabling increasingly affordable egg volumes from happy hens.

Product Nutritional Value Guideline Project

The Company establishes standards and criteria for developing food and beverage products under the Company’s private brand to promote health and nutrition offered to consumers. Support projects have been initiated throughout processes involving cultivation, production, receiving products, product organization and distribution, and sales and services in 7-Eleven, Makro and Lotus’s stores.

Traceability Project

CP Axtra provide food safety and traceability policies for fresh food and quality ingredients through the application of QR Code technology, which efficiently connects to a database of over 14,000 traceable products. To allow customers to back trace and access in-depth product details comprising production source, nutritional information, and food menus, Makro provides the “Makro i-Trace” system while Lotus’s provides the “e-traceability” system. The database for traceability and nutritional information provided by Makro and Lotus’s is continuously being developed and expands to encompass additional products in various groups including bakery, processed foods, etc. The traceability technology adoption has expanded to cover Makro’s overseas branches, including branches in the Union of Myanmar.

Example for Certification or Accreditaiton

Best Aquaculture Products (BAP Certificate)

Palm Oil (RSPO Certificate)

Related policies and Guideline

Sustainable Sourcing Policy (CP ALL)Download
Sustainable Sourcing Policy (CPRAM)Download

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